Bisleri
Bisleri Ties Bottled Water Packs To Malayalam Film
Bisleri International launched limited-edition packaging featuring actors Nivin Pauly and Mamitha Baiju from the Malayalam film "Bethlehem Kudumba Unit," timed to the movie's theatrical release. Special-edition bottles appear across Bisleri's 500ml and 1-liter packs and will be sold through general and modern trade outlets in Kerala. Bisleri framed the partnership as a way to extend the film's identity into consumers' daily routines while strengthening its connection to Kerala audiences.
Coca-Cola
Coca-Cola Sets December Reveal For Colombia Investment Plan
President Abelardo De La Espriella met executives of The Coca-Cola Company and its bottling partner, Coca-Cola FEMSA, in August to discuss a four-year investment and growth plan for Colombia, with details due in December. No peso figure, plant list or job target has been published yet. Barranquilla hosts one of FEMSA's largest Colombian plants, expanded in 2024 for about $80 million, and company figures cite roughly 9,000 direct jobs, 22 distribution centers and seven production plants across Colombia.
Coca-Cola Design Chief Explains New Visual Identity System
Rapha Abreu, Coca-Cola's global vice president of design, told Brand Innovators that the company's new global visual identity system is meant to make Coca-Cola “more Coca-Cola” by leaning on assets consumers already recognize, including its red-and-white palette, the Spencerian Script, the Dynamic Ribbon and the Arden Square, applied consistently across more than 200 markets. It adds three new visual cues: larger “Zero Sugar” text, a prominent black Dynamic Ribbon on cans, and a black bottle cap on PET packaging. Abreu said the team drew on nearly 140 years of design archives and built a new Brand Center and Design Intelligence tools to help teams apply the system with greater consistency across packaging, retail, digital and equipment.
Coca-Cola Zero Sugar Campaign Spotlights Berlin Chef's Kitchen
Coca-Cola Zero Sugar's new German campaign, “Schmeckt am besten zusammen,” features Berlin restaurateur The Duc Ngo preparing dishes for guests on camera. The film was shot inside one of Ngo's working show kitchens using real chefs and freshly prepared food rather than staged props with the venue was extensively pre-lit to capture candid moments. Rolling out online across Germany, the campaign pairs the dining scenes with an interactive sweepstakes offering viewers local restaurant vouchers and a private tasting dinner hosted by The Duc Ngo.
Coca-Cola İçecek Names New General Manager For Turkey
Coca-Cola İçecek announced a planned leadership transition in its Turkey operations, with current General Manager Hasan Ellialtı set to leave the role on January 1, 2027 to pursue other opportunities after nearly three decades with the company. Commercial Excellence Director Doğa Erzi will succeed him as General Manager, bringing extensive sales and transformation experience along with recent outside experience at Danone Turkey. Ellialtı will remain in place through year-end to support an orderly handover.
Coca-Cola Launches New Caffeine-Free Zero Sugar In Brazil
Coca-Cola will launch its Zero Sugar, Zero Caffeine variant in Brazil in September, aiming to boost consumption frequency, particularly at night, as sugar-free drinks gain ground amid declining soda consumption in the country's state capitals. This variant debuted in Spain in 2010 and has since expanded across Europe and Australia, with Chile, Mexico, Argentina and Uruguay to follow by 2027. Brazil already leads the world in Coca-Cola Zero sales. Launching during Rio Gastronomia in September, it will initially come in 310ml or 350ml cans priced in line with regular Coca-Cola Zero, using a black-and-gold can already adopted in the U.K. and Netherlands. Global Coca-Cola Zero Sugar volume rose 16% year-over-year in the second quarter, while Brazil sales volume increased 6%.
Coca-Cola Executive Explains Its Choice-Driven Growth Strategy
Cesar Gangoso, Coca-Cola's senior category marketing director for ASEAN and the South Pacific, says growth "comes from understanding people's behaviour well enough to offer clear, intuitive choices" rather than expanding endlessly. He said heritage gives the brand emotional trust, but that intentional choice unlocks new consumption occasions "without diluting what made the brand iconic." Gangoso described brand loyalty today as more conditional, saying it "has to be continually earned at every consumption moment" rather than through repeat purchase alone, citing Coca-Cola Zero Sugar and the new Coca-Cola Zero Zero launch in Thailand. He pointed to Coke Studio and Australia's SoundOfHome.FM campaign, which turned sounds from home into a day-long broadcast for Filipino workers, as examples of cultural engagement.
Keurig Dr Pepper
Keurig Dr Pepper And Chobani Reshape Beverage Partnership
Keurig Dr Pepper agreed to divest its full ownership position in Chobani, receiving $800 million from the yogurt maker, while Chobani takes over KDP's manufacturing plant and warehouse in Allentown, Pennsylvania for roughly $125 million. KDP expects the deals to yield $925 million in pretax proceeds, which the company plans to use to pay down debt as it builds out its Beverage Co. and Global Coffee Co. divisions. KDP will keep carrying La Colombe ready-to-drink lattes and other Chobani drinks through its direct-store-delivery network, and the firms' K-Cup licensing arrangement stays in place. Chobani intends to invest about $1.2 billion into the Allentown campus over five years, adding more than 900 jobs and as many as 10 production lines.
Monster
Coca-Cola Tops Global Soft Drink Brand Rankings Again
Brand Finance's 2026 rankings show Coca-Cola remaining the world's most valuable non-alcoholic drinks brand despite a 1% decline in brand value to $46.1 billion, while the top 50 drinks brands are collectively worth $170.4 billion. China's Nongfu Spring, a bottled water and tea brand, overtook Coca-Cola on brand strength, posting a 38% value increase to $15.3 billion and an AAA+ rating. In functional beverages, Red Bull led with brand value up 27% to $12.3 billion, followed by Monster, up 4% to $9.1 billion, and Gatorade, up 21% to $9 billion. Brand Finance said this year's winners rely on “broad, flexible portfolios” rather than historic strength alone, adding that GLP-1 drugs will make portfolio diversification increasingly important.
Nestle
Nestlé Creates New Cono Sur Regional Management Structure in LatAm
Nestlé will merge Chile, Argentina, Uruguay and Paraguay into a new regional unit called Cono Sur starting January 1, 2027, replacing the current Región Plata structure. Rodrigo Camacho, chief executive of Nestlé Chile, will lead the operation from a new regional headquarters in Chile. Nestlé has not yet detailed how the reorganization might affect factories, brands or staffing across the four countries, and an internal assessment is expected before the new structure takes effect. Cono Sur follows earlier 2026 groupings in Latin America, including Región Andina, which combined Bolivia, Colombia, Ecuador and Peru, and a similar move in Central America and the Caribbean. Chilean newspaper Diario Financiero reported the change after obtaining an internal company document.
Sanpellegrino Launches New Ciao! Sparkling Fruit Drink Range
Sanpellegrino has launched its Ciao! range in Australia in three flavors, Lime, Blood Orange and Peach, combining real fruit juice with sparkling water and no added sugar. Inspired by the Sicilian tradition of infusing sparkling water with fruit juice and a touch of salt, the drinks are positioned as a lighter option than Sanpellegrino's classic Italian Sparkling Drinks lineup. Lime is described as suited to hot weather, Blood Orange offers a deeper citrus profile, and Peach is the softer, sweeter option. The range comes in a 330ml can and is marketed as an uncomplicated, fruit-forward drink rather than a wellness concoction or cocktail substitute, suited to picnics, barbecues or afternoons outdoors.
Other Companies
Jaindl Beverage Company Expands With Hawk Enterprises Acquisition
Jaindl Beverage Company acquired Allentown-based Hawk Enterprises, extending its distribution territory into a five-county footprint. Before the deal, Jaindl's lineup centered on three brands: A-Treat, Niagara Water and Arizona Tea. Hawk's integration adds 19 additional beverage brands to Jaindl's network, including Liquid Death, Prime Hydration, Bucked Up, Super Coffee, Lemon Perfect, Ryl Tea, Sparkling Ice and Essentia, spanning enhanced water, energy, ready-to-drink coffee and functional beverage categories. Owner David Jaindl called the acquisition "an important milestone," saying it lets the company "better serve our retail partners, reach new communities across five counties, and offer consumers an incredible variety of top-tier beverages" while building on Hawk's existing regional foundation.
Caffie Energy Water Debuts At Australian Hospitality Venues
Caffie Energy Water has launched nationally in Australia, offering hospitality venues a caffeinated alternative to ordinary still or sparkling water. The product is packaged in 350ml glass bottles for restaurants, bars, cafés, pubs and hotels. Each bottle contains 112 milligrams of caffeine, matching the caffeine in one strong cup of coffee, and comes in two flavors, Natural and Lime, with 2.5 and 4 calories and zero sugar. The developer said the goal was not to reinvent water or replace coffee but to create a category that can sit alongside food, work as a mixer, or serve as a lighter caffeinated option than a typical energy drink. Caffie became available through hospitality venues nationally on September 1.
IRIS USA Launches New Mount Fuji Sparkling Water
IRIS USA launched Mount Fuji Sparkling Water, a highly carbonated water sourced and bottled near Mount Fuji in Japan, sold in 16.9-fluid-ounce bottles. This unflavored variety pairs natural spring water with strong carbonation, contains naturally occurring minerals, and has zero calories and no sugar. It is designed for consumers who prefer intense carbonation and can be served chilled on its own, with meals, or used in cocktails and mocktails. It is available now in 24-packs of 16.9-fluid-ounce bottles through Amazon and the IRIS USA catalog, priced at $29.99.
AMBiQUE Launches All-in-One Energy Drink In Japan
SOLIA Inc. launched its first energy drink, AMBiQUE All-in-One Energy Drink, under its AMBiQUE fitness and body-care brand on August 31, 2026. This zero-sugar, zero-calorie drink is formulated with 120 milligrams of caffeine and 11 vitamins, along with citric acid and arginine, aimed at fitting easily into work, fitness and study routines. AMBiQUE, which already sells fitness and self-care products including protein and multivitamins, describes the drink's flavor as classic and invigorating, with crisp, sparkling carbonation. It is designed to support performance across work and fitness occasions and is available for purchase on Amazon.co.jp.
Maximus Adds Pink Lemonade To Sports Drink Lineup in Australia
Suntory Oceania has added a Pink Lemonade flavor to its Maximus sports drink lineup, packaged in the brand's standard 1-liter bottle at a recommended retail price of $3.15. It joins Maximus's existing range of Blue, Mango Passionfruit, Grape, Red and Lemonade Ice Block. The company said the addition builds on the "significant incremental growth" delivered by the brand's Mango Passionfruit flavor, adding that Pink Lemonade taps into consumer demand for familiar, nostalgic flavor profiles during uncertain times. Distribution starts exclusively through BP service stations and IGA supermarkets before expanding nationally across grocery, petrol and convenience channels the following month.
Froosh Expands Its Energy Drink And Smoothie Lineup
Froosh expanded its energy drink range with a new Lemon & Lime flavor and launched the vitamin-enriched Froosh+ Glow smoothie, alongside the return of its seasonal Froosh Winter smoothie. The company believes consumers want convenient, good-tasting smoothies that support wellbeing. Froosh Energy Drink Lemon & Lime contains 13% lemon, lime and apple juice, 0.8 grams of sugar per 100ml from fruit juice alone, and 105 milligrams of natural caffeine from guarana in its 330ml can. Froosh+ Glow (235ml) contains vitamins C and D with no added sugar. Fazer says Froosh Energy is unsuitable for children or caffeine-sensitive people, capping recommended intake at three cans daily.
Saint James Enters Yerba Mate With New Line
Saint James Iced Tea entered the functional beverage category with Saint James Yerba Mate, a certified organic, non-GMO line offering a higher-caffeine alternative to its existing ready-to-drink tea portfolio. Available in Mango Passionfruit, Raspberry Lemon and Strawberry Tangerine, each 16-ounce bottle contains 150 milligrams of natural caffeine, 20 to 25 calories and 3 to 4 grams of sugar, with yerba mate sourced from South America. A spokesperson said the launch responds to consumers seeking "a more substantial amount of natural caffeine" from a brand they already trust. New packaging uses green-and-chrome, recyclable aluminum bottles, available online in 12-packs at $39.99, with distribution expanding through Kroger and Albertsons.
Functional Beverage Makers Focus On Targeted Health Ingredients
Beverage makers are adding functional ingredients as consumers seek more than hydration, with consumers wanting "protein and peptides for muscle health support during GLP-1 medication journeys," along with performance ingredients like creatine and BCAAs. Suppliers highlighted soluble corn fiber and prebiotic fibers for digestive and blood-glucose benefits, caseinate and whey proteins for different physiological outcomes, and postbiotics that work in ambient beverages without refrigeration. Other cited ingredients include citicoline for cognitive support, beta-alanine for muscle carnosine levels, and cranberry concentrate linked to gut and urinary-tract benefits.
Capri Sun Launches Still Energy Drink in Germany
Capri Sun Group has launched Game On, its first still energy drink, in Germany, targeting adults 18 and older with a non-carbonated option packaged in a resealable, deposit-free 330ml pouch. The company said 65% of European consumers prefer non-carbonated beverages, a preference increasingly extending to energy drinks. Game On contains 32 milligrams of caffeine and 40 milligrams of taurine per 100ml, along with magnesium and vitamins C, B1 and B6, totaling 20 calories and 4.5 grams of sugar per 100ml. Its launch coincides with Capri Sun's roughly €70 million investment in a new manufacturing plant in Stargard, Poland, expected to create about 120 jobs and support further European expansion when its first phase completes by 2027.
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