Coca-Cola
Coca-Cola FEMSA Invests $45 Million In Costa Rica
Coca-Cola FEMSA announced a $45 million investment in its Calle Blancos plant in Costa Rica to increase production capacity and improve logistical efficiency. It includes a new production line and expanded warehouse facilities to improve storage and distribution, while boosting exports to nearby markets like Nicaragua and Panama. The investment is expected to create over 260 direct and indirect jobs, contributing to Costa Rica’s economy and promoting community development.
Haadthip Focuses On Zero-Sugar Beverages In Thailand
Haadthip is increasing its focus on non-sugar beverages in response to the rising sugar tax and growing health-consciousness among consumers. As the exclusive bottler for Coca-Cola in 14 southern provinces in Thailand, the company reported a 23% increase in zero-sugar beverage sales in 2024, which now account for 5% of total sales. Haadthip aims to boost its sales in this this segment by 27% in 2025 through collaborations with Coca-Cola, targeting health-conscious consumers.
Coca-Cola Campaign Tied To Osaka Expo
Coca-Cola is launching a campaign tied to the Osaka/Kansai Expo, running from March 24 through mid-May, aiming to engage 10 million participants. Through the Coke ON app, consumers can enter by purchasing Coca-Cola products or scanning product barcodes, earning chances to win prizes like drink tickets, wireless mobile batteries and expo tickets. With a total of 194,500 Coke ON drink tickets up for grabs and other valuable prizes, the campaign blends traditional promotions with modern digital experiences.
Coca-Cola Halts Sales In Mexican Schools
Coca-Cola stopped selling several products in elementary schools across Mexico, aligning with the government’s "Live Healthy, Live Happy" initiative, which seeks to combat childhood obesity. As part of this program, the Mexican Coca-Cola Industry will no longer sell items with warning labels in schools, supporting the national strategy to ban high-calorie and ultra-processed foods and drinks in educational institutions. It follows growing concerns over the high consumption of sugary drinks, with Mexico being one of the highest per capita consumers of Coca-Cola globally. The new rules, set to take effect in March 2024, also include offering healthy alternatives like seasonal fruits and water while banning caffeinated drinks and foods high in fats.
Coca-Cola Faces $30 Million Tax Dispute In Vietnam
Coca-Cola Vietnam is involved in a tax dispute, facing a $30 million reduction in reported losses after an audit uncovered transfer pricing issues. It’s accused of manipulating prices in related-party transactions between 2007 and 2015, resulting in profits below industry benchmarks. Vietnam's tax authorities mandated a tax adjustment; Coca-Cola has challenged the findings in court. As Vietnam strengthens its global tax compliance efforts, other multinational companies may face stricter regulations and audits in the future.
Other Companies
Evocus Launches World’s First Black Soda
Evocus is marketing the world’s first-ever Black Soda, a high-carbonation, ultra-premium beverage tailored for the HoReCa (Hotels, Restaurants, and Cafés) industry. It’s designed as a luxury beverage, featuring a bold black color, smooth flavor and superior fizz, crafted with natural ingredients and sustainable packaging. Aimed at upscale bars, fine-dining restaurants and premium hospitality venues, Evocus Black Soda provides a unique taste and visual experience, redefining luxury refreshment and mixology.
Celsius Expands Energy Drink Sales In Europe
Celsius Holdings partnered with Suntory Beverage & Food to distribute its energy drinks in Belgium and Luxembourg, marking a significant step in the brand's European expansion. The launch will feature four flavors: mango lemonade, kiwi guava, Peach Vibe and Arctic Vibe. Celsius aims to offer a better-for-you energy alternative to traditional sugary beverages, capitalizing on the growing demand for zero-sugar, low-sodium drinks. Expansion follows Celsius’ recent growth in France, Ireland, the UK, Australia and New Zealand.
Reliance Enters India's Juice Market
Reliance Consumer Products secured the India rights for the premium juice brand Sun Crush from Ceylon Beverage International and began local manufacturing of Sun Crush, targeting a share of the retail juice market, competing with major brands like Dabur's Real, ITC's B Natural and PepsiCo's Tropicana. Reliance priced Sun Crush at Rs 20 for a 200 ml bottle, aiming to compete with similar offerings. This marks Reliance's second juice brand, following its acquisition of RasKik.
Unsafe Bottled Water Brands Raise Health Concerns In Pakistan
A recent study revealed 27 brands of bottled mineral water in Pakistan are potentially hazardous to health from contamination with excessive levels of sodium, arsenic, potassium or bacteria. The Pakistan Council of Research in Water Resources conducted tests on 176 water samples from 20 cities, identifying several unsafe brands. Contaminated water could cause serious health issues such as cancers, kidney and heart diseases and infections.
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