Coca-Cola
Coca-Cola Beverages Vietnam launched the “E-Commerce Training for Traditional Lacquer Products for Women in Duyên Thái” project, in collaboration with the Duyên Thái Women’s Union. The initiative aims to increase sales and awareness of traditional lacquer products through e-commerce, benefiting local women and businesses. The project includes hands-on training on e-commerce, emphasizing market expansion and competitiveness. Despite recognizing e-commerce’s benefits, less than 10 percent of local businesses currently sell online.
Hindustan Coca-Cola Beverages reported a significant profit increase in FY24, with net profit rising to ₹2,808.3 crore from ₹812.5 crore in FY23. Revenue grew 10.1 percent. As part of its asset-light strategy, HCCB divested its bottling operations in several regions, including Rajasthan and Bihar, and also invested ₹1,963 crore to expand manufacturing capacity. Despite challenges like inflation and geopolitical pressures, HCCB successfully launched new products, such as "Charged" in a 250 ml PET bottle, and emphasized a long-term positive outlook for India’s beverage market, driven by urbanization, rising incomes and growing consumer demand for trusted brands.
Nestlé and Coca-Cola are set to become rivals in Spain’s iced tea market. Coca-Cola is launching Fuze Tea, a new product that shares Nestea’s formula, which remains owned by Coca-Cola. While Nestea will continue to be sold under Nestlé’s brand, the two companies are poised for legal and marketing battles over taste, advertising and potential consumer confusion. The absence of legal protections for flavor formulas complicates the situation, as Coca-Cola cannot claim exclusivity over Nestea’s taste. Another area of potential conflict is trademarks and the possibility of consumer confusion.
Coca-Cola plans to launch its global brand Vitaminwater in India by year-end. Focusing on quick-commerce platforms, Coca-Cola will debut Vitaminwater in top cities, responding to a strong shift toward premium, health-oriented beverages driven by e-commerce and modern trade. The brand offers nutrient-enhanced, fruit-flavored options, including zero-sugar variants, to align with India’s growing demand for functional, on-the-go products. Coca-Cola’s targeted strategy for Vitaminwater follows similar quick-commerce launches like Honest Tea, catering to evolving consumer needs for convenience and health-focused beverages.
Coca-Cola Icecek reported sharp sales declines in Turkey and Pakistan, driven by regional boycotts of brands with perceived ties to Israel amid the Gaza conflict. Turkish and Pakistani sales volumes dropped 12.2 percent and 22.9 percent, respectively during Q3 2024. Demand was stronger in Iraq, Azerbaijan and Kazakhstan. Net income in the quarter fell 61 percent year-on-year and the company revised down net-sales-revenue growth guidance.
Keurig Dr Pepper
Keurig Dr Pepper’s Snapple brand is expanding into the fountain beverage market with the introduction of Snapple Zero Sugar Peach Tea at 7-Eleven, Speedway and Stripes convenience stores. This marks the first time a Snapple tea will be offered in this format since the brand's founding in 1972. Snapple Zero Sugar Peach Tea has been a top-selling zero-sugar tea in the convenience channel for three years. Snapple joins other popular KDP beverages in the fountain lineup at participating stores, offering consumers a new, convenient way to enjoy the iconic brand.
Monster
Monster Beverage reported third-quarter sales and profit below Wall Street expectations, with net sales of $1.88 billion, missing the $1.91 billion forecast. Consumers, particularly from low- to middle-income groups, cut back on higher-priced branded beverages, opting for cheaper alternatives. This trend has affected Monster and some other soft drink companies, including PepsiCo and Keurig Dr Pepper. Despite price hikes and lower input costs helping margins, Monster’s quarterly profit fell short of analyst estimates. Natural disasters like hurricanes also impacted sales, but the company couldn't quantify their effect. The company’s gross profit margin improved slightly to 53.2 percent, up 20 basis points on last year. Co-CEO Hilton Schlosberg suggested the company has likely reached the bottom of a growth slowdown and expects consumer confidence to re-bound after the election.
Nestle
Nestlé Pakistan aims to reach $50 million in exports by 2030 and is on track to generate $23 million in export revenue this year, expanding its reach to 26 countries. Key products like Nestlé Fruita Vitals, Everyday and Milkpak Cream are now available in major global markets, including the US, UK and UAE. The company plans to continue its growth through digital marketing and trade activations. With 35 years in Pakistan, Nestlé has invested in sustainable operations, including Rs2 billion in renewable energy, and sources over 90 percent of materials locally.
Other Companies
G Spot Wellness Drinks, a UK-based brand founded by actress Gillian Anderson, formed a strategic partnership with Heineken to accelerate growth. Terms of the deal were not disclosed. Launched a year ago, G Spot’s range of adaptogen and nootropic-infused drinks targets the wellness market, offering functional beverages designed with natural, vegan ingredients. Heineken’s support will enhance distribution and brand awareness in the UK and facilitate expansion into the US. G Spot plans further international growth, capitalizing on the increasing demand for health-conscious, functional drinks. Its products, like Lift, Soothe, Protect and Arouse, are formulated to boost mood, energy and wellness with ingredients like turmeric, maca and cordyceps.
Molson Coors acquired a majority stake in Zoa, the energy drink brand founded by Dwayne “The Rock” Johnson, marking its continued expansion beyond beer. Molson Coors has control over Zoa’s marketing and development, building on a 2021 distribution agreement. Zoa’s zero-sugar energy drinks, available in flavors like Pineapple Coconut and Cherry Limeade, have seen strong consumer loyalty, with a 50 percent repeat purchase rate. This acquisition allows Molson Coors to diversify its portfolio and capitalize on the rapidly growing energy drink market, projected to reach $205 billion by 2032. The move aligns with Molson Coors’ strategy to offer consumers a broader range of products outside traditional beer.