Coca-Cola
Coca-Cola Europacific Aboitiz Philippines introduced a new strawberry-flavored energy drink called Lift Berry Bolt, expanding the Lift brand, which first entered the Philippine market in 2025 with the Citrus Blast flavor. Lift energy drinks contain vitamin B3, zinc and caffeine and are marketed under the tagline “Dare to Change,” encouraging consumers to try the brand in the country’s competitive energy-drink segment.
Coca-Cola plans to invest R$30 billion ($5.2 billion) in Brazil by 2030 for new factories and distribution centers across all five regions of the country. Coca-Cola currently operates 33 factories in Brazil and supports an estimated 574,000 direct and indirect jobs. It invested R$7 billion in Brazil in 2025 and R$11 billion over the past two years, including a new plant under construction in Uberlândia.
Coca-Cola Icecek Pakistan will increase investment to expand production capacity and introduce new beverages. The company has invested about $1 billion in Pakistan and serves as the official bottling partner for Coca-Cola in the market. In a high-level meeting with government officials, company management also discussed the federal excise duty on carbonated beverages.
Keurig Dr Pepper
Keurig Dr Pepper announced a visual refresh and new marketing efforts for the Snapple brand, with revised graphics, a logo inspired by Snapple’s 1990s design and an updated bottle shape referencing the brand’s original glass packaging. KDP also plans to increase marketing investment for the brand, including campaigns centered on Snapple’s New York City origins. It was founded in 1972 on Long Island.
Monster
Monster Beverage Corp. reports Q4 2025 net sales of $2.13 billion, up 17.6% versus the year-ago period. Sales in the Monster Energy Drinks segment rose 18.9% to $1.99 billion but the alcohol brands segment declined 16.8%. Strategic Brands sales were up 7.8%. Gross margin rose slightly to 55.5% and operating income grew 42.3%. For the year, net sales were up 10.7% to $8.29 billion.
Nestle
Nestlé started issuing retrenchment notices to over 400 employees in South Africa as part of a broader global restructuring that could eliminate about 16,000 jobs worldwide, aiming to reduce its global workforce by some 6% over two years, targeting annual savings of about 1 billion Swiss francs. Restructuring plans will vary by country and follow local regulations.
Sanpellegrino’s new Crafted Soda Italiana is the brand’s first soda positioned with functional ingredients. It contains vitamin B6, magnesium and 20 calories or less per can with zero grams of added sugar. Sold in six-packs, the formulation uses real fruit juices and natural flavors and is available in two varieties: Strawberry Crema, combining strawberry and vanilla flavors, and Cherry Sorbetto, a cherry flavor inspired by sorbet.
Other Companies
Blue Monkey Beverage acquired Local Weather, a coconut water-based sports drink brand, as part of its strategy to expand its line of clean-label beverages. Local Weather products contain coconut water, electrolytes, magnesium, potassium and ingredients such as ashwagandha and L-theanine. They are caffeine-free, gluten-free and vegan, packaged in resealable aluminum bottles. Current flavors include Wildberry, Mango Passionfruit, Fruit Punch and Orange Clementine. Local Weather will continue to operate as a separate brand.
Aqua Theon raised $13 million in funding and allocated $5 million to expand its functional beverage brand OoMee. Led by Sparx Asset Management, the investment will support distribution growth and product development. OoMee beverages and matcha teas use Aqua Theon’s Seabiotics technology, which incorporates agar-agar, a red seaweed that can be blended into foods and drinks without creating a noticeable taste, smell or texture, forming a gel-based structure.
Spindrift Beverage Co.’s Spindrift Tea is a line of RTD iced teas made with brewed tea and squeezed fruit, including Lemon Black Tea, Blood Orange Black Tea, Raspberry Black Tea and Peach Green Tea flavors. They combine custom blends of black and green tea sourced from 16 origins with fruit ingredients such as lemon, blood orange, raspberry and peach, packaged in 12oz cans and sold in six-packs and variety packs. Currently available online, the teas will launch in select retailers this month with broader distribution planned later in the year.
A limited-edition beverage collaboration between confectionery brand Menz Violet Crumble and beverage company Raw C resulted in a drink combining coconut water and the chocolate honeycomb flavor associated with Violet Crumble. It’s sold in 325ml cans at selected Coles stores in Australia and described as gluten-free and dairy-free.
Suntory Beverage & Food GB&I launches Ribena Summer Fruits in 850ml squash, 500ml RTD and 250ml carton formats in grocery, convenience and wholesale. Ribena Summer Fruits contains no added sugar and includes strawberry and apple juice with raspberry and blackberry flavors. Summer Fruits is currently the third most popular flavor in squash and the fifth most popular RTD flavor in the UK.
Carlsberg Britvic’s new soda brand poppi hits the UK market this month under a bottling agreement with PepsiCo, in 330-ml cans and five flavors: Strawberry Lemon, Orange, Raspberry Rose, Lemon Lime and Wild Berry. The drinks contain real fruit juice and are marketed as low in sugar and calories while high in fiber. They will appear first in Tesco and Pret stores before expanding distribution later in the year. PepsiCo acquired poppi in 2025 for $1.95 billion and the UK launch marks the brand’s first global expansion.