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Beverage Innovation

Tracking The Drinks Marketplace


Fanta Gets New Packaging, And A New Taste Too For Orange Zero

Fanta Orange Zero has a new taste and all flavors have new bolder packaging. Coca-Cola Europacific Partners changed the design to better communicate its sustainability messaging and will support the changes with sampling for the reformulated Fanta Orange Zero as well as targeted out-of-home, social media advertising and influencer activity. Rob Yeomans at CCEP GB says “we have more exciting plans in store for Fanta throughout the rest of the year to help our customers unlock the flavored carbonates growth potential.”

Canadian Report Finds Coca-Cola Is The Largest Plastics Polluter In The World

A five-year study from Dalhousie University in Canada found Coca-Cola was the largest plastic polluter in the world, contributing 11 percent of global plastic pollution, followed by PepsiCo (5 percent) and Nestlé and Danone (3 percent each). Over half of the branded plastic waste found came from 56 multinationals.

Other Companies

Reports Suggest Panera Is Phasing Out Its Controversial Charged Lemonade

Following accusations of culpability in two deaths, Panera Bread is phasing out its high caffeine content Charged Lemonade. An October lawsuit, filed by the family of a University of Pennsylvania student with a heart condition, claimed that she died after consuming Charged Lemonade. In December, the family of a Florida man with a chromosomal deficiency disorder filed a lawsuit against the restaurant chain because he died after drinking the beverage. In a third suit, a Rhode Island woman claims Charged Lemonade caused her “permanent cardiac injuries”. Advertised as “Plant-based and Clean with as much caffeine as our Dark Roast coffee”, a 30-fluid-ounce Charged Lemonade contains 390mg of caffeine, according to the lawsuits. The Food and Drug Administration says healthy adults should be able to consume 400mg safely each day. On NBC, two anonymous Panera employees said they had received memos informing them that their restaurants would stop ordering ingredients necessary for Charged Lemonade and that it would be replaced within two weeks. Other employees, asked about the move, were not aware that Charged Lemonade would be withdrawn. 

Guy Fieri Endorses Three New Non-Alcoholic Summer Beverages From Waterloo Sparkling Water

Building on the growing interest in non-alcoholic beverage options and mocktails, Waterloo Sparkling Water has teamed up with American restaurateur, author and Emmy Award winning television presenter Guy Fieri on new beverages for the summer, including All Day Rosé, Pi-No Colada and Mojito Mocktail.  All Day Rosé was developed in partnership with sommelier Anthony Washington to deliver a non-alcoholic sparkling Rosé, which can also be used a base for mocktails. The new beverages are on shelves at stores including Whole Foods and Target.

Olipop’s Barbie-Themes Launch Received Pre-Launch Social Media Attention

A Barbie-themed Peaches & Cream gut-friendly soda from Olipop is commemorating the doll’s 65th birthday. It’s a collaboration with toy company Mattel and is available on Amazon with a rollout at Walmart, Target and Whole Foods by the end of May. It also had an early launch at some Sprouts and Jewel-Osco stores after it was accidentally released by a distributor, but that has apparently played out well for the brand, especially on TikTok, where excitement about the product intensified. Olipop is also extending to the gas and convenience channel as well as at sports venues. 

Wild Cherry Is Vievé’s Latest Protein Water Flavor

Vievé, a protein water brand, added a new flavor, Wild Cherry, to its portfolio. It’s a fruity beverage containing 20g of collagen protein in each 500ml bottle but only 90 calories, with post-workout or hydration top-ups in mind. Wild Cherry was popular as part of the brand’s vegan range but, when Vievé found that half of those drinking it weren’t vegans, it decided to reformulate it as part of the core protein range, alongside Strawberry & Rhubarb, Watermelon, Peach & Raspberry, Orange & Mango, Pineapple & Coconut and Citrus & Apple. Wild Cherry Protein Water is available across the UK in independent retailers at an RRP of £2.29.
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