Coca-Cola
Coca-Cola In Hong Kong Debuts Recycling Academy
Coca-Cola Hong Kong and bottling partner Swire Coca-Cola HK introduced the "Coca-Cola Recycling Academy," designed to make the city's recycling system clearer for students and the public. Secondary schools will be offered a free, 10-hour gamified learning package, built with local recycler The Loops Hong Kong and studio Gamenoodlesoup. A company survey of consumers via the COKE+ loyalty program found almost 70% try to recycle bottles and cans, but over a fifth thought recyclables might not be processed properly and could just be sent to landfill.
Schweppes Launches Zero-Sugar Soda Flavors In Thailand
Schweppes is rolling out its "Crafted for Everyday Reward" campaign in Thailand with two new zero-sugar soda flavors. Schweppes Manao & Anchan Zero Sugar pairs Thai lime with butterfly pea notes; Schweppes Lychee & Sakura Zero Sugar blends lychee with floral Sakura. Both come in 330ml cans, with Manao & Anchan sold at 7-Eleven and Lychee & Sakura at other retailers and online.
Maaza Launches Festive Digital Micro-Drama Series
Coca-Cola's Maaza brand rolled out "Don't Go Na," a seven-part online drama built around two strangers sharing a drink at a Diwali gathering, unfolding across scenes of hospitality and celebration occasions. Billed as Maaza's first brand-led web drama, it will stream on Instagram and YouTube. Sunainika Singh, senior marketing director for Coca-Cola India and Southwest Asia, said Maaza is "always been about bringing people together."
Coca-Cola Expands Navratri Activations Across Gujarat
Coca-Cola India is marking Navratri with activations across Gujarat cities at Garba pandals, local markets and gathering spots. Sprite is running its Sprite X Spicy push around food outings, Thums Up is promoting its Thums Up X Snacking initiative at eating and drinking venues, and Minute Maid Pulpy Orange and Kinley are offering on-ground sampling and hydration stalls.
Fuze Tea Debuts In French McDonald's
Coca-Cola France rolled its sugar-free Fuze Tea Saveur Pêche Sans Sucres into McDonald's 1,630 French restaurants. Blending tea extracts with fruity and vegetable notes, the drink joins Coca-Cola, Fanta and Sprite among McDonald's sugar-free options. Fuze Tea arrived in France in 2018 and has since built a following, now making up 18.5% of iced tea volumes there, according to Nielsen data. Kantar data says it is reaching over 18% of French households. McDonald's expects the listing to widen out-of-home consumption and lift Fuze Tea's visibility among French consumers.
Other Companies
Mate Tea Wins Over Haaland
Norwegian soccer star Erling Haaland is drawing attention to the South American drink mate, posting a photo of himself sipping it and thanking his Argentine teammates. Made from dried yerba mate leaves steeped in hot water, mate is sipped through a bombilla, a metal straw, and remains a favorite of Argentine star Lionel Messi. During the 2022 World Cup in Qatar, Argentina's squad took about 500kg of the leaf. Former youth international Sebastian Driussi told the New York Times, “it's like water to us... everyone always drank mate in the locker room.”
LUMi Adds Strawberry Kiss Prebiotic Soda
Thai soda brand LUMi added Strawberry Kiss, a strawberry-and-kiwi variant, following its earlier Orange Twist pairing of orange and calamansi. Marketed as a gut-friendly, prebiotic option, the sugar-free drink uses sucralose and erythritol as sweeteners and packs 5g of fiber per can, equal to 20% of daily value, plus vitamin B6, niacin and vitamin B12. Strawberry Kiss now sells at 7-Eleven outlets across Thailand.
Lactasoy Debuts 19g Plant Protein Drink In Thailand
Lactasoy Co., Ltd. introduced Benefitt Plant-Based Hi Protein Original in Thailand, delivering 19g of protein in a 250ml carton using soy together with pea protein. Single-serve cartons are designed to suit convenience store chillers and casual fitness consumers seeking protein without mixing powders. Launching the drink extends Lactasoy's existing Benefitt soy milk sub-brand into higher-density plant protein.
Montebelo Brasil Juice Debuts On Ocado In UK
Brazilian juice brand Montebelo Brasil entered the UK exclusively through Ocado, offering four products: Smooth Orange Juice, Orange Juice with Bits, Pineapple, Orange & Lime Juice and Lemon & Lime Still Lemonade, each in 1L bottles. Both orange varieties use 100% Brazilian oranges, not from concentrate, picked by hand and pressed inside 48 hours with no additives or preservatives. The fruit comes from the company's Monte Belo Fazenda estate and partner growers and carries Rainforest Alliance certification. Altura Group is managing the UK launch as licensee and distributor.
Chabaa Debuts Chocolate Flavored Coconut Water
Thai brand Chabaa pushes into new territory with its Coco Chocolate Coconut Water, pairing coconut water with chocolate flavoring for a richer spin on the category. Mini Me Insights linked the move to a wider trend already visible across Australia, where brands have paired coconut water with coffee, chocolate, tropical fruit and dessert flavors, positioning the drink as a flavor platform rather than a plain hydration product.
Hausboom Debuts Apple Asam Boi Soda
Malaysian brand Hausboom entered the functional soft drinks market with its new Prebiotic Sparkling Drink in an Apple Asam Boi flavor, joining a growing prebiotic soda trend gaining traction among local Malaysian brands. Marketed as a healthier carbonated option, the drink blends green apple with asam boi, or preserved plum, a sweet-and-sour pairing already familiar to Malaysian consumers. According to its packaging, the product delivers 5g of dietary fiber per serving and carries 55% less sugar.
Compè Launches Organic Caribbean Ginger Shot
French brand COMPÈ’s 60ml organic energy shot is free of caffeine, taurine and additives, and is built from cane sugar, lime, cayenne pepper, ginger and coconut water. Former American football champion Sébastien Jallier created the concentrate after growing frustrated watching teammates rely on artificially formulated energy drinks. COMPÈ plays up the warming, energizing effects of cayenne pepper and ginger, paired with a sense of dynamism. Its name carries a double meaning, evoking the Creole word for comrade while sharing the opening letters of ‘competition.’
Walmart Launches Mood And Mind Drinks
Walmart introduced a Mood & Mind shopping destination at roughly 1,000 US locations for shoppers wanting drinks for focus, energy, recharging or winding down. The lineup pairs Walmart exclusives from Neutonic, Juni, Recess and Nowadays. Calming drinks brand TRIP, which debuted in the US last year, also sits within the new section. Co-CEO Olivia Ferdi said TRIP has “built a strong following around calm.”
Campa-Cola Price Edge Meets Nepal Brand Loyalty
Campa-Cola entered Nepal during last year through a Chaudhary Group tie-up. A September blind taste test of 62 Lalitpur residents found Campa-Cola scored 5.11 for likeness to Coca-Cola on a zero-to-ten scale, near Pepsi's 5.40. Once branding was disclosed, Coca-Cola was named favorite by 53%, Pepsi by 31% and Campa-Cola by 16%. Price remains its strongest edge, at 40% less per milliliter than Coca-Cola in small bottles and 29% less than either rival for a one liter bottle.
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