Bisleri
Bisleri Bottles Bollywood Buzz With Cocktail 2 Tie-In
Bisleri International brings a limited-edition bottle range to market, inspired by the upcoming Hindi film Cocktail 2, featuring lead stars Shahid Kapoor, Kriti Sanon and Rashmika Mandanna. Available across Mumbai, Pune, Delhi NCR, Madhya Pradesh, Rajasthan and Ahmedabad, the bottles will be sold through general and modern trade outlets. Supporting the launch are four branded trucks touring Mumbai to build visibility. In-store displays and digital initiatives will extend the campaign across multiple consumer touchpoints.
Coca-Cola
Coca-Cola Launches Zero-Sugar, Zero-Caffeine Coke In Thailand
‘Coke’ Zero Zero launched in Thailand, with zero caffeine and sugar, marking its first rollout in Southeast Asia. Senior Director of Marketing, Kitisak Manoratana, said the innovation targets consumers who want to manage caffeine intake during afternoon, evening or nighttime hours while still enjoying the taste of Coke. Featuring a black-and-gold visual identity, the product joins ‘Coke’ Original Taste and ‘Coke’ Zero Sugar in the Thai portfolio. Launch activities included an event at The Commons Thonglor and city-wide activations in partnership with more than 2,000 local restaurants.
Monster Energy Releases Limited-Edition Oscar Piastri Formula 1 Cans
Coca-Cola Europacific Partners launched limited-edition Monster Energy cans featuring Formula 1 driver Oscar Piastri, available for Monster Energy Original and Monster Energy Zero Sugar SKUs. They are available in plain and price-marked packs across wholesale, convenience and grocery channels in the UK. CCEP VP Commercial Development Rob Yeomans noted the launch follows the earlier limited-edition Lando Norris Gold Can.
Thailand’s Coke Recycle Me Campaign Returns For Sixth Year
Coca-Cola’s “Coke Recycle Me with Trash Lucky” campaign enters its sixth consecutive year in Thailand, now covering more than 90 drop-off points across Bangkok and certain provincial locations. Since launching in 2021, the initiative channeled some 52,000kg of PET plastic bottles into recycling, the equivalent of around 2.3 million bottles. Revenue from aluminum can recycling is donated to a prosthetics foundation. Participants can win prizes including electric vehicles and smartphones.
Coca-Cola Bangladesh Renews Two-Year Cricket Board Partnership
Coca-Cola Bangladesh renewed its partnership with the Bangladesh Cricket Board for two years, continuing as the official beverage and drinking partner of Bangladesh cricket. The agreement covers refreshment support for players, staff and fans at all matches and events. An earlier two-year partnership covering all formats, including men’s, women’s and under-19 teams, concluded earlier this year.
Coca-Cola China Deploys AI Avatar For World Cup Campaign
Coca-Cola China launched a sports marketing campaign during the 2026 FIFA World Cup featuring a real-time interactive AI avatar of Chinese football icon Fan Zhiyi, developed with Baidu Yijing, Baidu’s multi-agent AI platform. Available around the clock, the avatar supports low-latency conversations with fans, replicating Fan’s likeness, voice and expressions. Unlike pre-programmed virtual characters, it offers dynamic, continuous interaction. Alongside an AI-generated creative film, the campaign positions the technology as a model for celebrity-led marketing not limited by a spokesperson’s physical availability.
Nestle
Nestlé To Remove Artificial Colorings From All Global Products By End-2026
Nestlé plans to eliminate artificial food colorings from its entire global product portfolio by the end of 2026, making it the first major food company to commit to such a step across its worldwide portfolio, according to Reuters. Nestlé technology chief Stefan Palzer says the move extends the company’s existing US efforts to all markets. Palzer also said the transition required years of R&D to identify and validate natural alternatives and assess shelf-life performance, and attributed the decision to consumer preference for simpler recipes without artificial ingredients.
Other Companies
AJE Group Launches Zero-Sugar Cielo Drink In Nigeria
AJE Group introduced Cielo, a 740ml zero-sugar soft drink enriched with antioxidants and natural coloring, to the Nigerian market. Available in orange, apple and lemon-lime variants, Cielo has been developed to address what company MD Hernan Cardova described as a “lifestyle shift toward guilt-free refreshment.” AJE also relaunched Cifrut in a 500ml bottle and Big Cola in a 660ml bottle. Nigeria’s Senate recently approved a new excise duty framework for sugar-sweetened beverages, replacing the existing flat N10-per-liter levy with a retail price-linked tax to reduce sugar consumption and generate healthcare revenue.
Power Root Launches XP Energy Sparkling Drink In Malaysia
Malaysia’s Power Root launched XP Energy Sparkling, an energy beverage available in Yolo Yuzu and Loco Lychee flavors in 355ml cans. Each serving contains 67.5mg of caffeine, 1,000mg of Vitamin C, as well as vitamins B6 and B12. Drawing its name from the gaming concept of “experience points,” the drink is positioned for both gamers and a broader audience seeking refreshment with moderate energy. XP Sparkling is the official energy drink partner of the REDLINE Fitness Games Kuala Lumpur 2026, scheduled for late July at MIECC.
Refresco Agrees To Acquire Insolvent German Mineral Water Producer
Refresco agreed to acquire the business operations of Rhenser Mineralbrunnen, a German producer of mineral water, flavored waters and sodas. Rhenser Mineralbrunnen, which owns brands Rhenser, Silvetta and Wasserglück, filed for preliminary insolvency in March. Refresco reached a purchase agreement with the provisional insolvency administrator and company MD Holger Sieck, with approval from the creditors’ committee. Financial terms were not disclosed. Most Rhenser Mineralbrunnen employees are expected to transfer to Refresco.
Maspex Acquires 80% Stake In Ukrainian Beverage Producer
Poland’s Maspex, the largest food and beverage company in Poland, acquired an 80% stake in Ukrainian bottled water and soft drinks producer Karpatski Mineralni Vody, establishing its first manufacturing presence in Ukraine. Financial terms were not disclosed, but estimates put the deal at US$30–50 million. A new production facility in Lviv province is scheduled to begin operations in August, manufacturing Maspex’s Tymbark and Tarczyn juice brands. CEO Krzysztof Pawiński described Ukraine as “a natural direction” for regional expansion. Karpatski’s existing management structure will remain unchanged, with CEO Serhiy Ustenko retaining a 20% stake.
Suntory Invests £14.5 Million In UK Blackcurrant Processing Facility
Suntory Beverage & Food GB&I announced a £14.5 million investment in a new blackcurrant processing facility at Ledbury. Designed to support Ribena’s long-term UK supply chain, the site introduces advanced evaporators using vapor recompression technology, membrane filtration and automated weighing and handling systems. Operations are scheduled to begin before this year’s harvest.
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