Coca-Cola
Coca-Cola HBC Reports 11.6% Organic Sales Growth In Q1
Coca-Cola HBC posted 11.6% first-quarter organic sales growth, including 27% volume growth in its energy-drink category and 39% growth in out-of-home coffee volumes. Overall volumes grew to 706 million unit cases from 643.8 million a year earlier. The company said it expects organic revenue growth of 6-7% for the full year, with organic earnings before interest and tax expected to increase between 7-10%.
Diet Coke Shortage Sparks Party Trend Across India
A shortage of Diet Coke in India, attributed to supply chain disruptions in the Strait of Hormuz, spawned a wave of ticketed “Diet Coke parties” at bars and restaurants across the country. Unlike most markets, Diet Coke is sold only in cans in India, making it especially vulnerable to the disruption. Entry fees range from roughly $10-16 and include access to the drink alongside music, alcohol and activities such as can decoration and T-shirt painting. Coca-Cola did not respond to Reuters queries about the trend, though organizers of the events said the company had reached out about potential future partnerships.
Coca-Cola HBC Launches Global Campaign For Three Cents Mixers Brand
Coca-Cola HBC’s new global marketing campaign for its Three Cents mixers brand centers on the paloma cocktail serve and the aperitivo consumption occasion. It includes a 30-second ad titled ‘Intense to the Last Sip’; the wider campaign will include TV and cinema advertising. Coca-Cola HBC said it would release a new Three Cents SKU “imminently,” without providing further details.
Danone
Evian Becomes Official Still Water Partner Of Las Vegas Sphere
Evian is the official still water partner of Sphere, the $2.3 billion entertainment venue at the Venetian Resort in Las Vegas, with the brand appearing in select concession areas and on the venue’s exterior LED Exosphere screen. An Evian Exosphere campaign is scheduled to launch in September during the US Open, for which Evian is also the official water partner. Evian additionally serves as the official water of the Michelin Guide US. The Sphere deal is part of Evian’s “200 Years Young” campaign marking the brand’s bicentennial.
Danone CEO Discusses Evian’s 200-Year History And Future Plans
In an interview with Forbes marking Evian’s bicentennial, Danone Global CEO Antoine de Saint-Affrique discussed the brand’s single Alpine water source, the Impluvium in Évian-les-Bains, France, which is protected under a cooperative arrangement with local farmers and recognized by UNESCO. He described Evian’s 15-year filtration process through glacial rock and the company’s long-term approach to resource management. Evian in glass bottles is expected to “ramp up across the US”, with aluminum cans rolling out in 2027.
Keurig Dr Pepper
KDP Report Finds Gen Z Uses Drinks For Self-Expression
Keurig Dr Pepper’s 2026 State of Beverages Trend Report found that 58% of Gen Z and Gen Alpha consumers say their drink choice reflects their identity, versus 41% of Millennials and older consumers. Drawing on surveys from YouGov, Ipsos, Morning Consult and KDP’s own data, the report identified five major trends: drinks as self-expression, beverages as mood-setters, a shift away from a single go-to drink toward rotation across multiple categories, a wellness focus on functional benefits rather than restriction, and social media as a primary channel for discovery. Younger consumers were found to rotate across six beverage categories per week, compared with five for older generations.
Monster
Monster Beverage Posts Record $2.35 Billion In Q1 Sales
Monster Beverage Corporation reported first-quarter net sales of $2.35 billion, 26.9% up on the same period a year earlier and the first time the company exceeded $2 billion in a fiscal first quarter. Core energy drinks led the growth, rising 27.6% to $2.19 billion. Net sales outside the US climbed 44.9% and accounted for about 45% of total quarterly revenue. Gross profit margin declined to 55.0% from 56.5%, a fall the company attributed to geographic sales mix, higher costs for aluminum cans and increased freight expenses.
Other Companies
RYZE Expands Target Lineup With Three New Instant Mushroom Lattes
Functional beverage brand RYZE launched three new instant lattes—Ube Vanilla, Matcha, and Chai—exclusively at Target stores nationwide. Sweetened with coconut sugar, each contains six US-grown organic functional mushrooms and is vegan, dairy-free, gluten-free and non-GMO. RYZE said the products are designed to provide sustained energy, mental clarity and digestive support.
Pop & Bottle Launches Matcha Coconut Water Hydration Line
Pop & Bottle launched a new Matcha Coconut Water product line at Sprouts stores nationwide, with additional retail distribution planned for later in 2026. It features three flavors—plain Matcha Coconut Water, Pomegranate Berry, and Citrus—all made with organic, ceremonial-grade matcha and without added sugar. Each contains 25 mg of caffeine and more than 600 mg of natural electrolytes. Pop & Bottle is also introducing two new Matcha Almond Milk Lattes: Vanilla Bean and Blueberry.
Olia Launches Olive Leaf RTD Tea With Crowdfunding Campaign
Texas-based startup Olia announced the launch of a Wefunder crowdfunding campaign for what it describes as the world’s first RTD olive leaf tea. The lightly sparkling, caffeine-free beverage uses single-origin olive leaf extract from Spain and comes in three flavors sweetened with organic blue agave, organic cane sugar and stevia leaf extract. Each 12-ounce can contains fewer than 40 calories and 7g or less of sugar, no caffeine and no artificial ingredients. Ahead of the public campaign launch, Olia said it had raised $203,500 in early funding. CEO Chris Cook said the company’s initial go-to-market focus is on Texas, with plans to expand retail distribution and scale production.
Lotte Chilsung Releases Zero-Sugar Hot Six Glow Energy Drink In Korea
Lotte Chilsung Beverage launched Hot Six Glow, a new line of energy drinks available in two flavors: Apple & Pomelo and Peach & Apricot. Both are zero sugar, zero calories and contain 80mg of caffeine derived from green coffee beans, along with tea catechins, green tea concentrate and lemon balm extract. The launch comes as the South Korean beverage industry grows its zero-sugar and zero-calorie options across carbonated drinks, teas, ion drinks and energy drinks. A company official said Hot Six Glow “differentiates itself from conventional energy drinks by using plant-derived caffeine” and is designed for everyday consumption.
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