Coca-Cola
Coca-Cola Uganda Launches 10L Rwenzori Water Pack
Coca-Cola Beverages Uganda added a 10L bulk pack to its Rwenzori Pure Natural Mineral Water range, filling a gap between its smaller take-home bottles and 20L containers. It retails at UGX 8,000 RRP and targets households, workplaces and social gatherings that need larger volumes of water at an affordable price. The new pack is available at major retail outlets and distribution points across Uganda.
Bacardi & Coca-Cola Adds Spiced Rum Variant
Coca-Cola Europacific Partners’ new Spiced variant of its Bacardi & Coca-Cola RTD range in the UK is available in a 250ml slim can at a £2.30 RRP. It combines Bacardi Spiced rum with hints of vanilla and Coca-Cola. The original Bacardi & Coca-Cola can, launched last year, generated £1.65 million in sales. A "Bring the Party Home" on-pack promotion, running for 12 weeks from April 7, gives consumers the chance to win weekly house party prizes via a QR code on the can.
CCEP Cuts Prices On Large Coca-Cola PMPs
Coca-Cola Europacific Partners is temporarily reducing prices on large PET bottle price-marked packs in UK independent convenience stores. The initiative covers selected 1.75L and 2L bottles across Coca-Cola Original Taste, Diet Coke and Coca-Cola Zero Sugar variants. CCEP noted that 86% of 1.75L and 2L cola sales in the independent convenience channel now come from price-marked packs. The initiative launches ahead of Easter, summer and the FIFA World Cup, with retailers able to access supporting point-of-sale materials.
Relentless Adds White Citrus Energy Drink Flavor
Coca-Cola Europacific Partners added a White Citrus variant to its Relentless energy drinks range in the UK, rolling out from early March in a distinctive opaque white 500ml can. The full Relentless lineup, now including Origin, Cherry, Guava and White Citrus, is available at a £1 price-marked pack. CCEP noted that the energy drinks category in Great Britain is now worth more than £2.4 billion and reported that its previously launched Relentless Guava generated over £2.4 million in its first year. The launch is backed by influencer partnerships, in-store sampling and brand activations at music and cultural events.
Coca-Cola Australia Launches Absolut Vodka Sprite RTD
Coca-Cola Australia expands its alcohol RTD portfolio with the launch of Absolut Vodka Mixed with Sprite, including two variants: a standard version and an Absolut Vodka Mixed with Sprite Zero Sugar option. Both are sold in 330ml cans at 5% ABV and are available in 4-packs, 10-packs and 24-can cases. Matthias Blume at Coca-Cola Australia described the launch as a response to consumer demand and momentum within the premium RTD alcohol segment.
Coca-Cola UK Unveils 500ml Supercan For Premier League
Coca-Cola Europacific Partners introduced a 500ml "Supercan" format in the UK, launching alongside a Premier League on-pack promotion running until May 4. Available in Coca-Cola Original Taste, Zero Sugar and Diet Coke, the can features football-themed graphics and a QR code directing shoppers to a website where they can enter prize draws for experiences including hospitality tickets, stadium tours and player meetings. After the promotion, the 500ml can remain in Coca-Cola's core range. CCEP is supporting the campaign with a £2.5 million investment spanning social media, influencer activity and in-store activation.
SLMG Opens South Asia's Largest Coca-Cola Plant
SLMG Beverages, Coca-Cola's largest bottling partner in India, opened what it describes as South Asia's largest Coca-Cola bottling plant in Buxar, Bihar. A first-phase investment of Rs 1,200 crore covers approximately 65 acres, with seven production lines and installed capacity of more than 5,000 bottles per minute. It will supply Bihar and eastern Uttar Pradesh with carbonated soft drinks, juices, packaged water and aseptic beverages, and is expected to create more than 1,000 direct jobs. SLMG, part of the Lucknow-based Ladhani Group, ranks among the top 15 Coca-Cola bottlers worldwide.
Powerade Enters India Via T20 World Cup
Coca-Cola's Powerade sports drink launched in India as the official sports drink of the ICC Men's T20 World Cup 2026. With two low-calorie flavors, Mountain Blast and Fruit Punch, the drinks are formulated with Vitamin B3 and electrolytes. The launch was marked by an on-ground activation at India's Super 8 match in Ahmedabad on February 22 and a campaign called "Fuel Your Power" features cricketer Shubman Gill and Olympic gold medalist Neeraj Chopra. Powerade will be available from March 2026 in 250ml packs at INR 20 and 500ml packs at INR 50.
Nestle
Nescafé Thailand Backs Recipe Revamp With Music Campaign
Nescafé launched a music-led marketing campaign in Thailand to support a reformulation of its Blend & Brew Rich Aroma product, which now contains more coffee and more milk at the same price. "More, So You Can Go All Out" features actor Nadech Kugimiya and rapper BamBam, who composed the campaign track "Ready for MORE." Nestlé Thailand is investing 800 million baht in what it describes as its biggest music marketing campaign in a decade. An on-ground event at Rajadamnern Stadium will include a live performance, product sampling and karaoke experience.
Other Companies
India's Soft Drinks Sector Poised For 2026 Recovery
PepsiCo's leading Indian bottler, Varun Beverages, says India's soft drinks industry is positioned for recovery in 2026 after a difficult 2025 in which weather-related disruptions held back domestic demand. Carbonated soft drinks remain the largest segment, but VBL notes a gradual shift toward non-carbonated beverages, juice-based drinks and sports and energy drinks. Brands are responding with low- and no-sugar options and natural ingredient-based products. VBL identifies young demographics, rising disposable incomes and growing urbanization as key long-term growth drivers, alongside expanding retail reach, improved cold-chain infrastructure and deeper penetration in rural and semi-urban markets.
Turkmenistan's Dam-Dam Brand Exceeds Production Targets
Private enterprise Zürýada hyzmat, based in Balkanabat, Turkmenistan, produces soft drinks and purified drinking water under the "Dam-dam" brand. The company, with annual production capacity of approximately 8.5 million liters of soft drinks and 15 million liters of bottled water, recently exceeded planned production volumes to meet growing consumer demand. Sourced from underground lake Yasga, the water is purified through two filtration stages, then carbonated and flavored before automated packaging in bottles ranging from 0.5L to 20L.
Skyr Energy Drink Mix Goes Viral In Europe
A social media trend mixing citrus-flavored energy drinks with Skyr, the Icelandic high-protein dairy product, is spreading across Europe. Influencers describe its taste as similar to yogurt drink Actimel or lemon ice cream. Health experts warn, however, that mixing Skyr with an energy drink does not automatically make the beverage healthier. Retailers like Lidl and Edeka report rising Skyr demand, attributed partly to broader interest in high-protein diets. The trend is drawing attention as European countries tighten energy drink sales rules: Spain banned sales to under-16s, while France, Germany, Denmark and several other countries have similar restrictions in place.
TBH Brand Enters India's Coconut Water Market
Indian brand TBH (To Be Honest), owned by Ghodawat Consumer Limited, launched a coconut water product, marking the brand's first move into beverages. Made from fresh coconuts sourced from Tamil Nadu with no added sugar, concentrates or artificial flavors, the drink is available in a 200ml PET bottle priced at ₹60. India's functional beverages market stood at US$6.9 billion in 2025 and the company expects this to grow to US$18.8 billion by 2034. TBH plans to roll out the product through its existing general trade distribution network, with marketing focused on ingredient transparency and point-of-sale visibility.
Uni-President
Uni-President China Reports 11% Net Profit Rise
Uni-President China reported a 10.9% increase in net profit for the last financial year. Revenue was up 4.6%. Beverages, which account for 61.4% of total revenue, posted revenue growth of 1.2%. Food, 33.1% of revenue, grew 5%. Group gross margin improved by 0.7 percentage points to 33.2%, driven by gains in production efficiency and lower costs for certain key raw materials.
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