Coca-Cola
Vitaminwater Rebrands With Bold, Fun Identity
Coca-Cola’s vitaminwater rebrand replaces the scientific, pharmaceutical look with bold, playful packaging designed to stand out on shelves. It uses full-bleed color labels for easy flavor recognition and includes two new flavors, ‘Elevate’ and ‘Re-hydrate.’ The logo uses a custom typeface with subtle vitamin-inspired details, while the tone of voice adopts a cheeky, youthful style to better connect with younger consumers.
CCEP Australia Unveils Largest Canning Line
Coca-Cola Europacific Partners Australia launched its largest and most efficient canning line at the Richlands facility in Brisbane after investing $75 million, with a capacity of 120,000 cans per hour, boosting production of Monster Energy, Coca-Cola, Sprite and Fanta. The facility features advanced energy- and water-saving technologies, including a reverse osmosis system that increased water treatment capacity by 67%, and room-temperature can filling that reduces energy use by 23%.
Azerbaijan Coca-Cola Opens New Facility
Azerbaijan Coca-Cola Bottlers LLC inaugurated a new production facility in Ismayilli, expanding its capacity by 165 million liters annually with an AZN 80 million investment. Supported by government incentives, including tax exemptions and a preferential loan, the facility aims to boost local production for Azerbaijan’s domestic market. Azerbaijan Coca-Cola’s investment in the country since 1996 is $200 million.
Coca-Cola Philippines Expands PET Bottle Recycling
Coca-Cola Philippines strengthened its sustainability efforts by expanding the ‘Tapon to Ipon’ PET bottle collection program, combining a range of earlier initiatives under one platform. With over 6,000 collection hubs nationwide, the program improves community access to recycling drop-off points, involving sari-sari stores, micro-retailers and local governments. Consumers can exchange used PET bottles for Coca-Cola product rewards, encouraging participation.
Coca-Cola Boosts Recycling With Reverse Vending Machines
Coca-Cola India introduces reverse vending machines in Puri to encourage bottle recycling by compacting empties and rewarding users through a mobile app. Each machine holds up to 800 bottles before collection for recycling into products like clothing and packaging. Partnering with Biocrux India, Coca-Cola remotely monitors machine performance and raises awareness of plastic waste issues. Additionally, Coca-Cola collaborated with Econscious to convert multi-layer plastic waste into 1,000 women’s changing rooms along river ghats or bathing wharves.
Coke Foodmarks Expands Thai Street Food Reach
Coca-Cola Thailand is expanding its successful "COKE Foodmarks" campaign to thousands of food outlets nationwide, highlighting its deep cultural ties with Thai cuisine. Building on 4,300 current locations, the campaign focuses on vibrant street food areas in major cities like Bangkok, Chiang Mai and Phuket. In partnership with the Bangkok Metropolitan Administration, Coca-Cola is revitalizing the historic Talat Phlu area, enhancing infrastructure, vendor spaces and sanitation. The campaign also boosts vendors' visibility through digital integration with platforms like Grab and content creators. Coca-Cola supports a new generation of influencers with events like "COKE Foodmarks Day" and a national review challenge.
Keurig Dr Pepper
Dr Pepper Revives Fan-Favorite Vanilla Float Flavor For Summer
Dr Pepper is reprising its popular Vanilla Float soda for a limited time. Originally launched in 2014 and periodically re-released since, Vanilla Float is currently available for delivery through Amazon and Uber Eats. Alongside Vanilla Float, Dr Pepper also re-released its Creamy Coconut flavor this month in select stores and online. Dr Pepper’s popularity is growing, with the brand tying Pepsi for America’s second-favorite soda in 2023, thanks in part to viral TikTok trends like the “Dirty Dr Pepper.”
Nestle
Quick Commerce Drives Nestlé Growth In India Amid Inflation Challenges
Nestle India’s e-commerce forms about 8% of its business, with quick commerce making up 60% of online sales, driven by consumers’ demand for fast deliveries. Managing Director Suresh Narayanan highlights quick commerce as a key growth driver but remains cautious about its long-term financial sustainability. The company faces significant commodity inflation, especially in coffee and cocoa, prompting selective price hikes that have tempered volume growth. Urban consumption is slowly recovering as inflation eases, while rural demand stays stable. Nestle is balancing focus across channels, increasingly prioritizing quick commerce.
Other Companies
Eastroc Beverage’s Expansion From China To Southeast Asia And Beyond
Aggressively expanding internationally since 2023, Eastroc Beverage, a leading player in China’s energy drink sector, is targeting Southeast Asia and Middle East markets based on a strategy prioritizing localized production, such as its $200 million hub near Jakarta; high-growth markets like Indonesia and Vietnam; adapting to evolving perceptions of Chinese brands; competitive pricing and strong internal capacity. Eastroc also uses joint ventures and partnerships, including co-creating products suited to local tastes rather than exporting Chinese-focused products.
OMOSS Launches UK’s First Sea Moss Drink
OMOSS will launch the UK’s first RTD sea moss beverage in June. It’s a nutrient-rich wellness drink rooted in Irish and Caribbean traditions, with each bottle containing 50% organic Irish sea moss extract, packed with minerals like iron and magnesium, supporting immunity, gut, thyroid and skin health. Available in Pure, Mango, and Pomegranate flavors, OMOSS blends functional botanicals with natural sweeteners and no artificial additives, priced at £4.50 per bottle.
Low-Sugar Tea Fuels China Soft Drink Growth
China’s soft drink market is rapidly shifting toward low-sugar and sugar-free tea beverages, with sales growing 41% year-on-year in 2024. By 2029, low-sugar teas are expected to make up 30% of the bottled tea market. Reduced-sugar RTD tea surpassed carbonated drinks in volume sales, becoming the second-largest soft drink category after bottled water. Growth focuses on health-driven innovation, with sugar-free variants becoming standard and brands adding functional ingredients like traditional Chinese herbs.
Suntory Boss Coffee Relaunches Iced Mocha
Suntory Boss Coffee reintroduced its popular Iced Mocha flavor in Australia and New Zealand following strong consumer demand, with an updated recipe that blends flash brewed coffee with chocolate flavor, delivering a bold and indulgent taste. Morgan Loveridge, Head of Market Execution, notes that taste tests showed an 80% purchase intent and fans eagerly awaited its return, making it the brand’s most requested product on social media. Launched in the region six years ago, Suntory Boss Coffee is now the leading RTD coffee brand there, holding over 52% market share in Australia and nearly 70% in New Zealand.
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