Coca-Cola
Coca-Cola Nigeria Introduces Larger Bottle
Coca-Cola Nigeria launched a new 60cl PET bottle for Coke, Fanta and Sprite, offering consumers more volume at no extra cost. Senior Director Yusuf Murtala explained the move meets evolving customer demands for greater value and meaningful experiences. Alongside product innovation, Coca-Cola Nigeria is advancing sustainability through a new Packaging Collection Hub in Apapa, Lagos, which processes up to 13,000 metric tonnes of plastic annually. Coca-Cola plans to invest US$1 billion over five years to drive growth, community empowerment and sustainability in the country.
Coca-Cola Fest Luanda Celebrates Angolan Culture
Coca-Cola Fest Luanda, to be hosted by Coca-Cola Angola on June 21, 2025 at Luanda Bay Waterfront, will celebrate the country’s vibrant youth and culture through music, food and interactive experiences. Attendees can enjoy live performances by popular Angolan artists and international DJs, alongside diverse culinary offerings from local restaurants. In partnership with local recycler Glopol, Coca-Cola promotes sustainability by supporting beverage packaging collection during the event.
Coca-Cola To Close Bali Factory
Coca-Cola Company will shut down its factory in Badung Regency, Bali, after declining sales, according to local officials. The factory closure is set for July 1, reflecting a shift in consumer preferences toward juice and mineral water rather than soda. Ngurah Wiryanatha, head of Bali’s Industry and Trade Office, also suggested there were other, undisclosed, factors involved in the decision, but emphasized the need for producers to innovate to meet changing demands.
Monster
Monster Energy Returns As BIG3 Sponsor
Monster Energy will again be the presenting sponsor for the BIG3 professional three-on-three basketball league’s eighth season, starting June 14 in Chicago. As the official energy drink of the league, Monster will engage fans with sampling programs, BMX stunt shows, breakdancing and meet-and-greet events with BIG3 stars. The league attracts a diverse audience, including Gen Z and Millennial basketball fans. Dan McHugh, Monster’s global CMO, emphasized the brand’s strong connection to the league’s energetic and pioneering spirit. Founded in 2017 by Ice Cube and Jeff Kwatinetz, BIG3 features Hall of Famers and top players, offering an exciting platform that aligns with Monster’s focus on entertainment and sports culture.
Nestle
Nestlé Approved For Exploratory Water Drilling In France
Nestlé Waters received authorization from the Vosges prefecture in France to conduct exploratory borehole drilling in the Vittel and They-Sous-Monfort regions, to identify new water sources for its mineral water brand Hépar. This exploration follows challenges faced by the brand from drought and heavy rain, which in 2023 forced Nestlé to stop extracting water from two wells. The project must be completed within three years, with any major changes subject to approval. Recently, Nestlé was also ordered to remove microfiltration systems at some French sites, affecting brands like Contrex and Hépar. Nestlé is working on technical solutions and remains committed to complying with authorities.
Other Companies
Indonesia’s Water And Non-Alcoholic Beverage Exports Surge In 2024
Indonesia’s exports of water and non-alcoholic beverages rose by almost 35% in 2024, according to the Indonesian Export Financing Institution. Senior economist Donda Sarah expressed confidence that this growth trend will continue, driven by strong demand from key trade partners. The Philippines was the top market, absorbing 23.61% of exports, followed by Vietnam (12.76%) and Singapore (9.96%). In the first four months of 2025, exports surged 73.45% year-on-year.
Asia And Middle East Beverage Brands Blend Tradition, Health And Tech
According to Euromonitor, beverage brands across Asia and the Middle East are innovating by combining cultural heritage with health-focused ingredients and technology-driven convenience, in a strategy that especially appeals to younger consumers seeking modern formats for traditional remedies. Brands are integrating traditional herbs like hawthorn and dates: Chinese brands Yami and Guan Fang offer hawthorn-based drinks in sparkling and fruit pulp varieties; Milaf Cola in the Middle East markets a date-based soda with no added sugar. Emerging brands such as Indonesia’s Sila Tea and South Korea’s Pulmuone Green Juice offer functional beverages that support holistic health, including products addressing blood sugar and gut health through botanical ingredients and probiotics. Middle Eastern start-up Shake Your Plants focuses on hydration and functional benefits using native ingredients. Digitally native beverage chains like China’s Chagee and Luckin Coffee leverage mobile apps and AI for a seamless customer experience, and both brands plan Middle East expansion.
Aquatein Unveils Bold Rebranding, Expands Range
Indian protein water brand Aquatein announced comprehensive rebranding and product expansion to strengthen its position in functional nutrition and hydration. New visuals feature a ‘Q’ logo symbolizing a shift from hydration to energy. An updated color palette and bottle design are aimed at global markets. Aquatein’s lineup includes protein water that is free from sugar, fat, carbs, hormones, lactose and gluten, alongside functional drinks like Electrolyte, Vitamin and Amino Water. Aquatein exports to five countries and plans to expand manufacturing internationally.
Almarai Acquires Pure Beverages For $277M
Saudi Arabia’s Almarai agreed to acquire Pure Beverages Industry Company, a local bottled-water producer, for SR1.04 billion ($277 million) in a deal aligning with Almarai’s strategy to expand its beverage portfolio and enhance consumer offerings. Pure Beverages, owned by Ajlan & Bros. Group, operates the Ival and Oska brands with factories in Riyadh, Jeddah and Dammam. Almarai will fund the acquisition through internal cash flows, pending regulatory approvals.
Energy Drinks Shift Toward Health and Focus
Over half of consumers feel dissatisfied with their energy levels, driving demand for healthier, sustained energy-boosting products. Modern consumers prioritize energy drinks that support their wellness goals, favoring sugar-free and additive-free options. Natural ingredients like botanicals, adaptogens (such as ginseng) and alternative caffeine sources (like green tea extract) are increasingly popular as they are perceived as healthier. The energy drink market is evolving beyond quick fixes to functional beverages that improve focus and cognitive performance. About 52% of consumers report concentration challenges, fueling demand for ingredients like L-theanine that promote alertness.
PJ’s Coffee Launches New Energy Drinks
PJ’s Coffee launches a trio of new energy drinks inspired by New Orleans’ vibrant summer culture, with a lineup featuring natural energy blends of unique flavors that reflect the city’s spirit. Hurricane combines orange and passion fruit for a zesty, cocktail-inspired taste; Voodoo mixes blue raspberry and dragon fruit to create a magical, refreshing drink; and Swamp Attack blends tart green apple with caramel for a sour-sweet experience. Reid Nolte, PJ’s Executive VP of Marketing, highlighted the brand’s goal to extend the PJ’s experience beyond coffee, offering energetic and flavorful beverages full of Crescent City flair and personality.
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