Coca-Cola
Coca-Cola Marks 75th Nigeria Anniversary With New Bottle
Coca-Cola launched a limited-edition 60cl PET bottle in Nigeria to mark 75 years since the brand entered the market in 1951, offering 10cl more than the standard 50cl pack for the same price. Anniversary packs are available in Coca-Cola Less Sugar, Coca-Cola Zero Sugar, Fanta and Sprite, with the Less Sugar variant featuring packaging in Nigeria's flag colors. Marketing activity will extend beyond packaging to include music, culture and community-focused activations tied to the milestone.
Coca-Cola Renews Recycling Reward Scheme With Merlin
Coca-Cola renewed its recycling partnership with Merlin Entertainments, placing 30 reverse vending machines across 10 UK attractions including Alton Towers, Chessington World of Adventures, Cadbury World and several Sea Life aquariums. Running from July 1 to September 9, visitors can win prizes by recycling empty 500ml plastic bottles. Machine usage was up 18% between 2024 and 2025 to nearly 30,000 transactions.
Coca-Cola Explores Billion-Dollar IPO For Indian Bottler
Coca-Cola is approaching investment banks about a planned initial public offering of Hindustan Coca-Cola Beverages, its Indian bottling arm, in a deal that could raise close to $1 billion. Presentations are scheduled in London, with adviser Rothschild & Co. meeting prospective banks. Reports indicate Coca-Cola is seeking a valuation near $10 billion for the unit, though details could still change. Hindustan Coca-Cola serves more than 1.7 million retail outlets, employs over 5,000 people and operates 14 manufacturing plants across 12 states. Coca-Cola sold a minority stake in the business to India's Jubilant Bhartia Group last year as part of a strategy to bring in a local partner.
AKI Wins Exclusive UAE Distribution Deal For Aujan Brands
Al Khayyat Investments signed an exclusive distribution agreement with Aujan Coca-Cola Beverages Company covering the UAE market. AKI will manage distribution and growth for household beverage brands Rani, Vimto and Barbican across modern trade, traditional trade, supermarkets, e-commerce and hospitality channels. Aujan, which has operated in the region for 120 years, said the partnership would help deepen distribution and accelerate consumer-led innovation. Abdulla Aujan, chairman of Aujan Group Holding, called the deal "a defining moment" in the company's UAE journey, adding that combined regional strengths would help unlock further growth for both businesses.
Danone
French Court Rules Against Volvic's Environmental Claims
A Paris Judicial Court ruled that Danone-owned Volvic engaged in misleading commercial practices by describing its bottled water as "carbon neutral" and "100 percent recyclable," a decision French consumer group CLCV called a landmark ruling. Judges found that emissions from producing Volvic bottles were not fully offset, and that bottle labels were not entirely recyclable despite the packaging claims. Volvic was ordered to pay €75,000 in damages and publish the ruling on its website for six months. Danone said it contested the court's reasoning and noted its earlier carbon neutrality claim relied on 2020 certification from the Carbon Trust, which was withdrawn in 2023. Danone said it has since reviewed its approach and confirmed Volvic will appeal the decision.
Other Companies
VOSS Debuts Compact Water Bottle In Saudi Arabia
VOSS Water introduced a 250ml Still Water bottle in Saudi Arabia, expanding its regional lineup to meet demand for premium hydration in smaller formats. Sourced from underground aquifers in Norway, VOSS is sold in more than 50 countries and used by five-star hotels and Michelin-starred restaurants worldwide. VOSS said the new format suits settings such as boardrooms, fitness studios, cafes and travel retail locations, and the launch is positioned within Saudi Arabia's growing premium consumer market. The new bottles are available at Tamimi Markets, Danube, Carrefour, Panda and Lulu Hypermarket.
Juice Burst Launches New Quench Juice Range
Juice Burst Drinks in the UK launched Juice Burst Quench, a new chilled juice line available in Berry Fruits, Tropical Fruits and Citrus Fruits flavors, aimed at driving category growth and attracting new shoppers. The 500ml bottles carry a recommended retail price of £1.75, supported by meal deal participation and a £1 price-marked pack for convenience stores. A brand refresh accompanying the launch features bold, colorful packaging and new printed caps intended to appeal to younger consumers, particularly Gen Z. A campaign, "It's Not That Deep," positions Juice Burst as a simple alternative to more complicated drink offerings.
Indian State Restricts Energy Drink Sales Near Schools
The government of Maharashtra state in India ordered a ban on selling Sting and other products it considers intoxicating within 500 meters of schools, aiming to limit children's access to energy drinks. Food and Drug Administration Minister Narhari Zirwal announced the restriction in the state legislature in response to concerns raised by lawmaker Vikram Pachpute about easy availability of energy drinks near schools. Schools will run awareness programs on the related health risks.
Indian Regulator Flags Misleading Energy Drink Claims
Food Safety and Standards Authority of India issued notices to six energy drink makers over allegedly misleading marketing claims. Brands include Red Bull Energy Drink, PepsiCo's Adrenaline Rush and Sting, Reliance Consumer Products' Campa Energy Drink, Coca-Cola-backed Monster Energy, and Hell Energy. FSSAI said it has not established a formal standard for "energy drink" products, yet brands continue using the term along with claims about boosting focus or energy, which it said are not permitted under the FSS Act 2006.
Red Bull Adds Two Flavors To Its Australian Range
Red Bull brings two limited-edition flavors to its Australian energy drink lineup: Sudachi Lime Cherry and Sugarfree Cherry Sakura, following earlier releases of both variants in overseas markets. Described by the brand as Summer Edition and Cherry Sugarfree, the drinks combine Japanese sudachi with lime, pomelo and citrus notes, and sweet cherry sakura with almond and floral tones, respectively. Both flavors join a permanent regional lineup including Red, Tropical, Pink Sugarfree, Peach, Blue, and Lilac Sugarfree editions, and use the same functional ingredients and caffeine content as the standard Red Bull Energy Drink. Initial sales are exclusive to 7-Eleven stores across Australia, with wider distribution across supermarkets and independent retailers planned for August.
Kirin Launches Lactic Acid Lemon Water In Taiwan
Kirin Beverage’s "KIRIN iMUSE Lactococcus Lemon Water" launch in Taiwan marks the first overseas export of a beverage containing the company's proprietary L. lactic Plasma ingredient. Sold in a 500ml bottle, the drink contains 100 billion units of L. lactic Plasma and features a lemon flavor with subtle sweetness. Kirin said expanding L. lactic Plasma products internationally supports its Health Science business under its Creating Shared Value management approach. It will be sold through convenience stores, supermarkets, drugstores and e-commerce channels across Taiwan.
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