Coca-Cola
The Coca-Cola system announced $1 billion in investment in Nigeria over five years to support expanded production capacity, supply chain upgrades and workforce training. Executives cited Nigeria’s economic reforms and policy environment as factors influencing the decision. Coca-Cola Hellenic Bottling Company said the investment builds on $2.5 billion committed since 2013. The company currently operates nine facilities in the country and supports thousands of jobs.
Coca-Cola HBC proposed acquiring full control of Coca-Cola Beverages Africa through the purchase of a majority stake, consolidating ownership of bottling operations across 14 African countries. Competition authorities are reviewing the deal, which involves shares sold by The Coca-Cola Company and Gutsche Family Investments. Regulators invited public submissions as part of the review process while assessing the transaction’s regional impact.
Coca-Cola China introduced its 2026 Spring Festival campaign with a fireworks event in Chongqing and limited-edition zodiac-themed cans. Packaging features the Horse symbol, fireworks imagery and design elements inspired by Chinese embroidery. It spans multiple brands, including Coca-Cola, Sprite, Fanta and Minute Maid, and builds on earlier zodiac releases tied to the Lunar New Year. Coca-Cola China described the campaign as part of its ongoing effort to integrate traditional culture into product design.
The Coca-Cola Foundation and the United Nations Office for Project Services launched a pilot program in Pakistan to strengthen PET recycling systems, including $500,000 in funding and a focus on improving working conditions for waste pickers through safety training and formalized processes. It will be based in Islamabad, where a large share of household waste is recyclable but often not recovered. The International Labour Organization will provide technical guidance on labor standards. Coca-Cola has been named the world's worst plastic polluter for six consecutive years and many criticize it for doing too little on plastic waste and sustainability generally.
Coca-Cola India and its bottling partner supported hydration and retail operations during Medaram Jatara 2026, a large tribal festival in India. The company worked with local retailers and vendors by providing cooling equipment, mobile hydration carts and temporary stalls in high-traffic areas. Through its foundation, the company supported waste collection and recycling efforts, including infrastructure made from recycled plastic.
Keurig Dr Pepper
Keurig Dr Pepper’s new SkyPop is a protein soda brand launched across major US retailers following early regional tests. Each can contains 10g of whey protein, zero sugar and 45 calories. The range includes traditional soda styles and novelty options. It was previously known as Don’t Quit before rebranding and it’s supported by athlete investors and positioned within the growing functional beverage space, with distribution expanding to grocery, convenience and delivery channels.
Nestle
Nestlé confirmed its long-term commitment to Thailand during meetings at the World Economic Forum. It operates eight production facilities in the country and employs more than 3,000 people. Thailand serves as a regional manufacturing and export base for food and beverage products shipped worldwide.
Nestlé Waters & Premium Beverages outlined its strategy to expand beyond bottled water into low-sugar and non-alcoholic sparkling drinks. Recent new products include flavored sparkling waters and premium mocktails. Executives cited consumer demand for hydration, reduced sugar and alcohol alternatives. Marketing efforts emphasize digital campaigns and cultural partnerships, with localized adaptations across markets.
Other Companies
Reports suggest Red Bull is releasing a Cherry Sakura Spring Edition inspired by Japanese cherry blossom flavors. Wholesale listings indicate 250ml and 473ml cans will be available in the UK. The flavor combines cherry notes with a light floral profile. Listings suggest price-marked 250ml cans will sell for £1.65 and non-price-marked 250ml cans for £2.15.
Nichols rolled out new bottle designs for its Vimto 500ml carbonated and juice drinks in the UK. The updated packaging aims to modernize the brand’s appearance while improving shelf visibility in the on-the-go segment. Deliveries began in late January, with full trade rollout expected by early March. Company executives said the redesign supports impulse sales and consumer engagement.
In Europe, VIWA’s new range of sugar-free vitamin-enriched waters and teas are aimed at active consumers. They use natural fruit extracts and stevia for sweetness and are offered in both bottles and cans. Each product targets a specific functional benefit, such as immunity, vitality or muscle support, with distinct flavor profiles. Ingredients include vitamins, electrolytes, collagen, magnesium and plant extracts.
Fire Brands and Playboy partner on a line of energy drinks sold online, with a retail rollout planned later in the year. There are five fruit flavors each containing 200mg of caffeine per can, along with B vitamins and l-carnitine, and 30 calories. Company representatives described the drinks as designed for both taste and functionality.
Talking Rain Beverage Co. expanded its Sparkling Ice line through a partnership with LIFE SAVERS candy in a collaboration for four zero-sugar sparkling water flavors inspired by the candy brand. It builds on a previous partnership with Mars. Company representatives said the development involved overcoming technical challenges related to natural coloring. The beverages are sold in distinctive packaging designed to resemble candy tubes. Initial distribution includes select grocery retailers, including Kroger and Publix, and online channels, with broader rollout planned.