Bisleri
Bisleri Vedica And Quiet Luxury
Bisleri Vedica positions bottled water as part of a broader shift in India toward understated, mindful consumption. Sourced from the Himalayan ranges and bottled at the source, the water reflects growing consumer interest in provenance, balance and subtle taste. Its natural mineral content and balanced pH support a clean, neutral flavor to suit fine dining and lighter menus. The sparkling variant, with gentle carbonation, is finding space at curated social and cultural events.
Coca-Cola
Coca-Cola Reportedly Halts Costa Coffee Chain Sale
After bids from private equity firms failed to meet Coca-Cola’s expectations, reports suggest Costa Coffee is being taken off the market. Coca-Coa purchased the business for around $4 billion in 2018 but has failed to find a buyer at half the price. Costa has struggled with rising costs, higher coffee bean prices and intense competition on UK high streets. While the sale has been paused, the company has not ruled out revisiting it in the future as Costa continues to face challenging trading conditions for its 2,700 outlets in the UK and Ireland.
Monster
Monster Launches Juice Monster Voodoo Grape
Monster Energy launched Juice Monster Voodoo Grape, blending grape flavor with natural fruit juice and the brand’s energy formula. Starting in New Orleans ahead of Mardi Gras, the launch will use regional culture and timing to build early interest. Voodoo Grape joins Monster’s Juice line alongside established flavors such as Mango Loco and will roll out nationally in February.
Monster Ultra Punk Punch Debuts
Monster Energy’s release of Ultra Punk Punch is an exclusive launch with Circle K in the US. The zero-sugar energy drink features a layered fruit punch profile combining berries, cherry, citrus and tropical notes and marks Monster’s first exclusive product partnership with the convenience retailer, offering early access before a wider national release.
Monster Adds Strawberry Shot Twist
Monster Energy’s new Strawberry Shot is an extension of its flagship energy drink inspired by the “dirty soda” trend. Instead of creating a fully new flavor, Monster adds a strawberry note to its original formula, aiming to keep the core taste intact, delivering a mild sweetness while maintaining the brand’s established energy blend and caffeine level. Monster offers the drink in both regular and zero-sugar formats.
Nestle
Sanpellegrino Adds Limoncello Sparkling Water
Sanpellegrino expands its Ciao! flavored sparkling water range with a new Limoncello-inspired variant drawing on Italian citrus. Made with real fruit juice and a touch of salt, the product aligns with growing interest in premium sparkling waters and moderation-focused occasions such as Dry January. It debuts on Amazon this month before a broader retail rollout in February.
Nestlé Vietnam Focuses On Everyday Tet Moments
Nestlé Vietnam’s 2026 Lunar New Year campaign shifts attention from large-scale celebrations to simple family moments, highlighting everyday activities such as shared meals and time spent together, reflecting changing attitudes toward Tet in Vietnam. Nestlé supports the campaign with digital tools, in-store activations and a countdown calendar to encourage reflection and connection. Beverage brands including MILO, NESCAFÉ, NESTEA and La Vie feature prominently as part of daily routines during the holiday period.
Other Companies
Samiya Expands Ginseng Drinks In Vietnam
South Korea’s SAMIYA FOOD is expanding distribution of its SAMVITA ginseng beverages in Vietnam’s functional drink market. They combine Korean red ginseng with vitamins and other nutrients, targeting consumers interested in wellness-focused beverages. Increased retail presence and export growth reflect rising demand for functional drinks across Southeast Asia. SAMIYA plans further expansion through cafés and additional formats, highlighting how traditional ingredients are being adapted for modern beverage categories.
Japan Launches NEWTRON Focus Drink
NEWTRON, a new functional beverage launching in Japan, was developed by And The Inc. in collaboration with the University of Tokyo. Positioned as a focus drink rather than a traditional energy drink, it combines amino acids, caffeine, theanine and B vitamins to support concentration. It reflects growing interest in nootropic-style drinks that emphasize mental performance over stimulation.
Suntory Oceania Launches In New Zealand
Suntory officially launched Suntory Oceania in New Zealand, consolidating its multi-beverage operations across Australia and New Zealand. The new structure covers soft drinks, water, juice, energy drinks, RTDs and spirits, supported by local manufacturing and supply chains. For soft drinks and carbonated beverages, the move strengthens Suntory’s ability to innovate and respond to regional demand. Brands such as V Energy and Suntory’s RTD portfolio are positioned to benefit from closer market focus.
Schweppes Rebrands, Adds New Flavors
Schweppes unveiled a global rebrand that updates its visual identity while reviving the historic Skittle bottle. The refreshed design includes metallic cans and bold colors aimed at modern consumers. Alongside the new look, Schweppes launched three straight-drinking flavors (Pineapple Coconut, Pomegranate, and Tangerine) targeting occasions beyond mixers. The return of the Skittle bottle in a modern PET format reflects renewed interest in carbonation preservation and table-ready packaging.
Saratoga Spring Water Broadens Its Reach
Saratoga Spring Water is expanding beyond fine dining by repositioning its iconic blue bottle as both premium and accessible. Backed by Primo Brands, the company is increasing visibility through retail expansion, cultural partnerships and high-profile marketing campaigns. Saratoga continues to invest in hospitality and water-pairing experiences while also targeting everyday consumption, a strategy that reflects broader growth in premium bottled water. As competition intensifies, Saratoga aims to balance aspirational branding with wider distribution. Its ad campaign, featuring WNBA point guard Skylar Diggins, debuted early January and runs in broadcast TV, social media and print.
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