Coca-Cola
BTS V Joins Coke Zero Sugar
Coca-Cola named singer V of BTS as Coca-Cola Zero Sugar’s new ambassador in the Philippines. His first campaign visuals highlight the drink’s calorie-free positioning and appear across major outdoor sites from Bonifacio Global City to EDSA. Building on V’s strong public profile and potential in connecting Coke Zero Sugar with younger consumers, the campaign rollout follows social media teasers that generated early interest.
Coke Emphasizes Local Production
Coca-Cola says localized manufacturing and ongoing innovation are essential for managing supply chain risks. Speaking at the APAC Agri-Food Innovation Summit, regional president Selman Careaga noted that disruptions during and after the pandemic exposed vulnerabilities in global sourcing, especially for juice ingredients affected by weather and logistics constraints. The company is expanding local production capabilities, including its automated concentrate plant in Singapore, to shorten supply chains and reduce dependence on imports. It’s also investing in crop innovation, such as higher-yield sugar cane, and expanding its low- and zero-sugar portfolio.
Coca-Cola Debuts Cappy Bubble
Coca-Cola introduced its first boba-style beverage, Cappy Bubble, starting in Turkey, extending its Cappy juice brand by pairing fruit juice with soft, syrup-filled pearls that burst when chewed. Developed over two years at Coca-Cola’s Brussels R&D hub, it reflects the company’s focus on new textures and sensory experiences. Bubble tea has expanded rapidly beyond Asia, and retailers are now adapting the format for shelf-stable products.
Danone
Danone Achieves Global B Corp Status
Danone became the world’s largest B Corp after achieving full global certification this year. It views the certification as a foundation for long-term value creation, risk management and stronger stakeholder trust, influencing its governance, supplier expectations and product development, including a push for more plant-based and hybrid dairy options. Danone reports that most Tier 1 suppliers now follow social and environmental criteria aligned with B Corp principles, which it believes strengthens resilience across its supply chain. Few major food and beverage groups have company-wide certification.
Danone Sells ProViva To Lactalis
Danone’s agreement to sell its Swedish probiotic juice brand ProViva, along with the Österlenmejeriet factory, to Lactalis supports Danone’s plan to streamline its portfolio and focus on core categories. ProViva, known for fruit-based probiotic drinks, will join Lactalis’ Swedish subsidiary Skånemejerier, which expects the brand to strengthen its market presence. About 80 employees will transfer under the deal. Danone originally took a majority stake in ProViva in 2010 and later invested in the Lunnarp facility. The transaction is expected to close in the first half of 2026, pending approvals.
Other Companies
JÄÄDE Expands In Malaysia
Finnish premium water brand JÄÄDE is entering Malaysia with plans to build long-term distribution and brand awareness. JÄÄDE highlights rising demand for high-quality bottled water and views Malaysia as a gateway to wider regional growth as it secures local regulatory approvals while preparing partnerships with retailers and hospitality groups. The water is sourced from protected Finnish aquifers and filtered through ancient glacial rock, aligning with consumer interest in purity and sustainability. JÄÄDE will offer a range of formats for everyday and premium use.
Taiwan Brand Launches Sparkling Green Tea
Taiwan’s Shi Chia Tea launched Gazebo, a sparkling green tea designed as a zero-alcohol alternative with a beer-like feel. Light fermentation and fine carbonation create a smooth, umami flavor that works as a standalone drink or meal pairing. It contains no sugar or additives and offers naturally occurring antioxidants and caffeine. Positioned within the premium segment, the product targets consumers seeking healthier options. It currently focuses on the domestic market but plans regional expansion after strengthening its base in Taiwan.
Saudi Arabia Unveils Milaf Loumi
Saudi Arabia’s Milaf Loumi is a citrus-based functional drink produced by Thurath Al-Madina under the Public Investment Fund, blending date and citrus extracts with vitamin C, magnesium, potassium and polyphenols. It contains no artificial additives. Positioned as a natural, science-backed option, Milaf Loumi follows the earlier launch of Milaf Cola. Distributor Kurida F.Z.E. is expanding both drinks across markets including Turkey, Kazakhstan and Azerbaijan. The initiative aligns with the country’s Vision 2030 plan, which emphasizes health-oriented consumer products. Additional Milaf formulations are under development.
Liquid Death Adds Energy Drinks
Liquid Death is expanding beyond water and iced tea with a new Sparkling Energy range. Each 12-ounce can contains 100mg of caffeine from coffee beans, vitamins B12 and C, L-theanine and magnesium. The drinks use stevia and allulose for sweetness and include four flavors with the brand’s signature naming style. Initial availability will be through Amazon, with retail rollout planned at major US chains. The flavors are Murder Mystery, Scary Strawberry, Tropical Terror and Orange Horror.
ThaiBev
ThaiBev Posts Lower 2025 Profit
ThaiBev posted a 6.8% decline in net profit for the year ending September 2025, citing higher brand-building costs and new product launches. Revenue was down 2.1% on softer consumer sentiment in key markets. Performance varied across segments. Non-alcoholic beverages recorded lower profit because of increased marketing expenses and taxes, despite efficiency gains.
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