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Beverage Innovation

Tracking The Drinks Marketplace

Coca-Cola

CCEP Tests Price-Marked Fanta Bottles

Coca-Cola Europacific Partners launched a trial of £1.09 price-marked packs across all 500ml Fanta bottles in Great Britain. Available while stocks last, it reduces the PMP from £1.40 to £1.09 and is intended to boost sales for convenience retailers. PMPs are a proven tool in the channel, with soft drink PMPs worth £1.5 billion annually. 

Coca-Cola Ghana Lowers 300ml Bottle Price

The Coca-Cola Bottling Company of Ghana reduced the price of its 300ml bottle nationwide to improve affordability and strengthen consumer connections. The move supports the ongoing “Share A Coke” campaign, which encourages personalized engagement through bottles labeled with names. By lowering prices, Coca-Cola aims to make its beverages more accessible in daily routines, from meals to social occasions and Equatorial Coca-Cola Bottling Company’s acquisition of Voltic and West African Refreshments, expanding Coca-Cola’s regional production and distribution platform across Ghana, covering soft drinks, water and other popular beverages.

Coca-Cola Extends UAE Partnership With Miral

Coca-Cola Al Ahlia Beverages Company renewed its exclusive three-year partnership with Miral Experiences in Abu Dhabi, extending beverage rights across Yas Island attractions. Coca-Cola will now serve as the official beverage partner for Warner Bros. World, SeaWorld and CLYMB, in addition to Ferrari World and Yas Waterworld. The collaboration will bring Coca-Cola, Sprite, Fanta and Schweppes to millions of visitors annually. Both partners will also roll out retail promotions to strengthen brand engagement in the UAE. 

Coca-Cola Reaffirms Autonomy In Brazil

Coca-Cola is reiterating its commitment to Brazil, emphasizing the independence of its local operations amid global tariff pressures and supply chain volatility. The company contributes 0.7% of the national economy, generating more than 574,000 jobs. With planned investments of R$7 billion this year, initiatives include a new mineral water plant and reconstruction of a facility in Porto Alegre. Coca-Cola sources most inputs locally but adapts to shortages by diversifying packaging formats. The company’s campaign “Made with all of Brazil” highlights its integration in the economy, while executives continue to address concerns over excise taxes on sugary drinks.

CCEP To Distribute Bacardi-Martini In Australia

Bacardi-Martini Australia signed a multi-year agreement with Coca-Cola Europacific Partners for exclusive distribution of its spirits and RTD brands in Australia, starting November 3. Bacardi-Martini will focus on marketing, brand building and on-premises channels, while CCEP will manage nationwide distribution through its established network. Both companies see the deal as a way to strengthen their long-term growth in Australia’s premium beverage sector. 

Keurig Dr Pepper

Dr. Pepper Expands College Football Partnership

Keurig Dr. Pepper and Disney Advertising are expanding their collaboration to integrate Dr. Pepper’s “Fansville” campaign into live college football broadcasts on ESPN and ABC. The partnership will use digital data to personalize ads for viewers based on team loyalties and media consumption. Features include in-game augmented reality, weekly appearances on “The Pat McAfee Show” and new content highlighting the Dr. Pepper Tuition Giveaway. The initiative builds on Dr. Pepper’s long-standing focus on college football while leveraging Disney’s advertising technology and streaming platforms. 

Other Companies

Clean Simple Eats Launches New Protein Waters

Clean Simple Eats introduces two new flavors of its Clear Protein Water. Blackberry Vanilla and Peach Mango Crème are available exclusively at Target stores across the US. The RTD line features 20g of whey protein isolate per can, with no artificial ingredients or added sugars. Positioned as a refreshing alternative to traditional protein shakes, the drinks are low-lactose, easy to digest and designed for health-conscious consumers. The new flavors are available in four-packs and as individual 16-ounce cans. 

Monin Launches Low-Sugar Flavor Range In India

Monin introduced its Pure product line in India, targeting demand for low- and no-sugar beverages. The range includes Mint, Red Fruits, Green Apple and Peach Apricot flavors, made from natural fruit and plant extracts without added sugars, artificial sweeteners or colorants. They are designed for cocktails, mocktails, iced teas and other applications. Monin plans to expand local operations further, with a manufacturing facility in Telangana scheduled for 2026. 

Indian MP Calls For US Soft Drinks Boycott

Ashok Kumar Mittal, Aam Aadmi Party MP and Chancellor of Lovely Professional University, is banning American soft drinks on campus and urged wider public support for his “Swadeshi 2.0” campaign. The move follows steep US tariff hikes on Indian exports, which Mittal described as unfair. Mittal linked the action to protecting local industries, particularly in Punjab, and strengthening national self-reliance. 

LG H&H Considers Sale of Haitai HTB

LG Household & Health Care is evaluating the sale of its beverage subsidiary Haitai HTB as part of a broader restructuring strategy, though it has ruled out selling its Coca-Cola bottling business. Haitai HTB, known for its fruit-based drinks, is valued at around 250 billion won ($180 million). LG H&H’s beverage segment includes Haitai HTB and Coca-Cola bottling operations in Korea. While consolidated beverage revenues rose slightly in 2024, Haitai HTB’s operating profit fell sharply. 

Arla Promotes Protein Juice Drinks In South America

Arla Foods Ingredients is showcasing Lacprodan® and Nutrilac® ProteinBoost whey proteins as solutions for creating juice-style beverages enriched with protein. Arla says South American consumers, particularly in Brazil, are seeking functional drinks that combine refreshment, naturalness and added health benefits. Arla’s survey found that many consumers would like juices to contain more protein, with 40 percent of Brazilian respondents expressing interest. The Lacprodan® ingredient allows clear, fat-free juice drinks with up to 15g of protein per 250ml, while Nutrilac® supports creamy textures for smoothies. 

Korean Milk Soda Expands In Indonesia

Lotte Chilsung Beverage launched its Milkis soft drink across Indonesia through Indomaret, one of the country’s largest convenience store chains. Three flavors (Original, Strawberry and Melon) are now available at around 23,000 outlets in Indonesia. Milkis, a carbonated milk-based soda, was earlier introduced at Lawson and Family Mart stores in Indonesia. Lotte plans to expand further next year through Alfamart, another major retailer. The move reflects the company’s strategy to strengthen its footprint in Southeast Asia by widening distribution of its signature creamy soda. 

ThaiBev

ThaiBev Raises $1.5 Billion Via Debentures

Thai Beverage Public Company Limited raised $1.5 billion (THB38 billion) by issuing debentures to institutional and high-net-worth investors. Demand for the offer was strong, with subscriptions nearly three times the initial amount. Proceeds will fund debt repayment. Major Thai banks acted as joint lead arrangers. 
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