Coca-Cola
Coca-Cola is set to introduce its Cappy juice brand to the UK, aiming to capture growing demand for healthier, more natural soft drinks. The company has filed a trademark for Cappy Lemonade Botanical with the UK Intellectual Property Office, covering fruit drinks and juices. Cappy, already present in over 25 markets across Europe, Africa, and Asia, is positioned as a premium juice range made from carefully selected fresh fruit. The product line includes 100% pure juices, multivitamin blends, and textured “Pulpy” options, with lemonade variants offering both classic and botanical twists. Although Coca-Cola Europacific Partners has not confirmed launch details, the move would expand Coke’s UK non-carbonated portfolio alongside brands like Innocent.
Coca-Cola launched ‘Coca-Cola Utha, Zone Mein Aa’, a nationwide campaign in Pakistan aimed at inspiring Gen Z to disconnect from digital overload and engage in the moment. The brand created immersive “Coke Zones” along travel routes to popular northern destinations with brand experiences that feature interactive games, Coke Studio music, and chilled Coca-Cola Lounges feature waste segregation bins and environmental awareness desks supported by partnerships with the Environment Protection Department, Punjab EPA, and CoRe Alliance.
Coca-Cola Europacific Partners lowered its 2025 revenue guidance to 3–4% growth, citing weakened sales in Indonesia. The slowdown is driven by brand boycotts linked to the Gaza conflict, affecting consumer sentiment in the Muslim-majority country. Western Europe, Australia, and New Zealand operations remain on track but the Indonesian market, typically a strong volume contributor for CCEP, dented Southeast Asia’s role as a growth engine.
Danone
Danone introduced Oikos Fusion, a drinkable yogurt tailored for consumers using GLP-1 weight-loss drugs like Ozempic. The product delivers 23g of protein, 5g of prebiotic fiber, and vitamins B3 and B12 to help preserve muscle mass during weight loss. Danone cites research showing about 20% of weight lost on GLP-1 medications is muscle mass, underscoring the nutritional gap the brand seeks to fill. This launch marks the first Oikos product explicitly positioned for GLP-1 users. Fusion builds on Danone’s high-protein equity but adds targeted functional benefits of satiety, gut health, and muscle retention. The product debuts at Walmart in August, rolling out nationally in October in strawberry, mixed berry, and vanilla flavors.
Monster
Monster Beverage Corp. reported record Q2 2025 net sales of $2.11bn, up 11.1% year-on-year. The core Monster Energy Drinks segment, including Reign and Bang, grew 11.2% to $1.94bn. Strategic Brands, featuring Predator and Fury from its Coca-Cola-acquired portfolio, rose 18.9% to $129.9m. However, the Alcohol Brands division, including The Beast Hard Tea, fell 8.6% to $38m, following earlier impairment charges linked to underperformance and category headwinds. CEO Schlosberg highlighted increasing household penetration and per capita energy drink consumption as positive structural trends. Monster says it has a strong pipeline of new products and plans a continued focus on innovation to drive category growth.
Nestle
Nestlé entered Thailand’s premium RTD coffee segment with Starbucks Double Shot Espresso in three variants, unsweetened Americano, Latte, and sweetened Americano, priced at 49 baht for 220ml cans. The premium segment (above 30 baht) was valued at just 500 million baht two years ago, but demand is accelerating as consumers seek convenient, portable, and higher-quality beverages. Competitors include Suntory’s Boss Coffee, UCC, and Amazon, alongside mid-tier offerings from Birdy, Arabus, and Nescafé moving upscale. Starbucks RTD products, produced in Malaysia, mark Nestlé’s most aggressive push into Thailand’s premium RTD coffee yet, leveraging its 2018 US$7B Starbucks CPG rights deal and reflects a broader “premiumisation” shift in beverage snacking, where brands compete on quality cues, specialty flavours, and on-the-go formats.
Other Companies
Backbay launched in India with a proposition built around “hydration with integrity.” Co-founded by two prominent sisters, the brand offers Himalayan-sourced natural mineral water packaged in sustainable cartons. The move responds to growing consumer dissatisfaction with bottled water which is seen as commoditized, plastic-heavy, and lacking transparency. Prepared in a women-led bottling facility, the brand targets urban, health-aware consumers seeking products aligned with personal and planetary wellbeing.
Asahi Beverages has successfully translated SOLO’s decades-long brand loyalty into rapid penetration of Australia’s $1.3 billion energy drink market. Since launch, SOLO Energy has sold nearly seven million cans and captured more than 5% market share in just six weeks. SOLO, one of Australia’s best-known soft drinks, supplemented its signature lemon flavor with guarana and caffeine, delivering both full-sugar and zero-sugar formats in 250ml and 500ml cans. A refreshed advertising campaign updates the classic ‘SOLO Man’ concept to feature modern Australian workers, from nurses to tradies, aligning with the brand’s “Crush Whatever’s Next” positioning. SOLO Energy plans to build on strong early adoption and extend the range with new flavors.