Coca-Cola
Costa Hypeline Campaign Motivates With A Chilled Boost
Costa Coffee launches its “Hypeline” campaign to drive chilled coffee sales by offering consumers personalized motivational voice notes on WhatsApp from media figures Roman Kemp and Olivia Attwood. Running until July 17, 2025, the campaign promotes Costa’s smoother RTD Lattes and energizes consumers during low-motivation moments. It complements a broader summer marketing push with digital ads, influencer outreach and sampling events. ax
Kandhari Expands Coca-Cola Bottling In India
Kandhari Global Beverages acquired Wave Beverages’ Coca-Cola bottling operations in Punjab and Himachal Pradesh, strengthening its footprint in India. The move is part of an aggressive growth strategy following earlier acquisitions in Gujarat and Diu. Though financial details remain undisclosed, reports estimate the deal at Rs10bn ($116.3m). Kandhari aims to deepen regional ties and boost service efficiency.
Costa Coffee RTD Relaunch Brings Bold Taste And Look
Costa Coffee’s RTD range returns with a smoother recipe and striking new packaging. The relaunch introduces flavors like Creamy Tiramisu Frappé and Double Shot + Caramel, targeting Gen Z shoppers. With sleek cans and rPET bottles, Costa aims to stand out on shelves and boost impulse purchases. The rollout is supported by sampling events and a summer campaign at the Boardmasters Festival in Newquay, England. Costa’s refreshed RTD line positions the brand to lead in the fast-growing chilled coffee category.
Coca-Cola’s CIO Bets On Scalable AI For Growth
Coca-Cola’s CIO Neeraj Tolmare prioritizes AI pilots that promise real impact, focusing on demand forecasting and content creation. One standout pilot uses AI to help retailers restock based on weather and location data, boosting comparative sales in the outlets using the algorithm. Another uses generative AI to localize marketing content quickly and effectively. While AI speeds up processes and improves accuracy, Coca-Cola remains cautious about deepfakes and content errors, ensuring humans stay in the loop. Agentic AI systems are next on the radar, still under evaluation for cost-efficiency and business returns.
Coca-Cola Reignites Personalization With ‘Share A Coke’
Coca-Cola Philippines relaunched its iconic “Share a Coke” campaign, offering personalized bottles and cans to celebrate real-life connections. Running from April to July 2025, the campaign features over 300 names and a series of interactive events like ShareCon. Tied to Coca-Cola’s “Real Magic” philosophy, the initiative blends digital innovation and in-person experiences to foster joyful offline moments. With activations across major cities and digital billboards, the campaign aims to captivate a new generation and enhance consumer engagement nationwide.
Nestle
Nestlé In The Spotlight Again For Mineral Water Violations In France
Nestlé France's headquarters were searched as part of a criminal investigation into illegal water treatment practices. The raid followed a complaint by Foodwatch, which accused Nestlé and Sources Alma of misleading consumers by selling treated water as “natural.” Nestlé was previously fined €2 million for similar violations and has since been ordered to remove filters at key French sites. The investigation intensifies pressure on bottled water producers to ensure transparency and consumer safety.
Nongfu Spring
Nongfu Spring Debuts In Hong Kong With Natural Message
Nongfu Spring launched its premium natural drinking water in Hong Kong with a documentary-style campaign highlighting Wanlv Lake, its “pristine” source. The campaign emphasizies environmental purity and consumer wellness, and features local celebrities Moses Chan and Janis Chan. Targeting health-conscious professionals and families, Nongfu Spring also rolled out other beverages like sugar-free teas and juices. With transparent storytelling and localized promotion, the brand aims to differentiate itself in a crowded market dominated by distilled and mineral waters.
Other Companies
Salaam Cola Expands Ethically Into Pakistan
Salaam Cola, a halal-certified and socially responsible beverage brand, entered the Pakistani market as part of its global expansion. Founded by Aykiz Shah, the brand donates 10% of profits to humanitarian causes and promotes ethical consumption. Known for its smooth taste and natural ingredients, Salaam Cola challenges established giants in the country like Coke and Pepsi, and is now sold in 18 markets including the UK, USA, France, Germany, Singapore and Malaysia. Production is currently in Turkey but the company aims to build regional production centers.
Reliance Launches Campa Cola In Nepal With CG Group
Reliance Consumer Products introduced Campa Cola in Nepal through a strategic partnership with the Chaudhary Group, marking marks Campa’s first move beyond India and the Middle East, bringing flavors like Cola, Lemon, Orange, and energy drinks to Nepalese consumers. With CG’s strong local presence, the launch aims to quickly scale distribution and resonate with regional tastes.
Liquid Death’s ‘Cereal Criminal’ Is Nostalgia In A Can
Liquid Death teamed up with Fruity Pebbles for a bold new sparkling water flavor, Cereal Criminal. Designed to taste like leftover cereal milk, the drink is low-calorie, lightly sweetened and fizzy. Launching in Walmart and online, it taps into childhood nostalgia with an irreverent twist.
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