We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.

Beverage Innovation

Tracking The Drinks Marketplace

Coca-Cola

Coca-Cola Recalls Drinks In Europe Over Chlorate Contamination

Coca-Cola's European bottler recalled several drinks, including Coca-Cola, Sprite, Fanta and Minute Maid, sold in Belgium, Luxembourg and the Netherlands due to high chlorate levels detected during routine testing. Chlorate, a byproduct of chlorine dioxide used in water treatment, can cause kidney and thyroid issues, particularly for children. An independent expert analysis suggested the risk to consumers was low. The company is working with regulators in affected countries and reviewing products across Europe to ensure safety. 

Coca-Cola Invests Rs 2,700 Crore In Uttar Pradesh Expansion

Coca-Cola committed Rs 2,700 crore to expand its operations in Uttar Pradesh. Through a partnership with Moon Beverages and SLMG Beverages, the investment will enhance the company's bottling plant network and distribution channels. SLMG Beverages is investing Rs 2,000 crore, while Moon Beverages will contribute Rs 700 crore in 2025/26. This expansion aims to improve bottling infrastructure, promote economic growth and create employment opportunities in the region. 

Coca-Cola Southwest Beverages Expands Operations In San Antonio

Coca-Cola Southwest Beverages will invest $42 million to expand its operations with a new 140,000-square-foot warehouse in San Antonio. Set to break ground in March 2025, the facility will include a two-story office, parking lot and a new can line. With nearly 800 employees in San Antonio, the company aims to enhance its capacity to serve over 31 million people across Texas, Oklahoma, New Mexico and Arkansas. 

Danone

Stōk Expands RTD Coffee Portfolio To Meet Consumer Demand

Stōk, Danone’s cold brew coffee brand, evolved from a single espresso shot product to a top-selling portfolio, expanding into a variety of options like cappuccinos, seasonal flavors and energy drinks. It targets cold brew enthusiasts and younger, Gen Z consumers with bold flavors and functional benefits like caffeine, B-vitamins, ginseng and guarana. Stōk’s approach combines innovation with a counterculture marketing strategy, engaging fans through humor and community, and it continues to diversify with new products, such as decaf cold brew and seasonal drinks, while staying competitive by aligning with evolving consumer trends and offering high-quality, flavor-forward beverages in the growing ready-to-drink coffee segment.

Monster

Monster Energy, F1’s Lando Norris Collaborate On New Drink

Monster Energy partnered with Formula One driver Lando Norris for a new energy drink, similar to the Lewis Hamilton Edition. This collaboration will introduce a zero-sugar beverage with a distinct electric green can design, featuring black swirls. Initially launching in the UK, the limited-edition drink taps into the growing popularity of Formula One collaborations, following in the footsteps of previous high-profile partnerships. Energy drink fans, especially those in Norris's home market, can look forward to this fresh addition to the Monster family, emphasizing both style and functionality.

Nestle

Nestlé Expands Operations In The Philippines

Nestlé Philippines plans to invest P2 billion over the next two years to enhance its production capabilities and technology, supporting growth of its largest Southeast Asian market. With a focus on increased efficiency and capacity, the company seeks to meet rising demand. Nestlé is also exploring expansion in cold coffee and pet food segments, alongside its flagship Nescafé brand. As part of its corporate responsibility, Nestlé continues to grow its wellness and nutrition programs in schools. Separately, Nestlé is investing $1 billion in Mexico over the next three years to boost production of various products.

Other Companies

Fevertree Gets US Boost After Molson Coors Investment

Molson Coors acquired an 8.5% stake in Fevertree for $88 million, securing exclusive US marketing rights for its mixers and sodas. The deal strengthens Molson Coors’ push into non-alcoholic beverages and expands Fevertree’s reach across US retailers, bars and restaurants. Analysts call the partnership a "game changer," with Fevertree expecting steady revenue growth from 2025 onward. 

Celsius Expands Beyond Energy Drinks With Hydration Launch

Celsius is diversifying beyond energy drinks with the launch of Celsius Hydration, a caffeine-free product designed to attract new consumers and boost the brand. It also aims to expand its reach by offering products for various daily occasions, including potential future ventures into mental clarity and probiotic-enhanced sodas. Celsius saw hydration as a good opportunity to grow consumption of its products by appealing to both existing and new consumers of its brand. The range, which pitches Celsius against industry rivals like Coca-Cola, PepsiCo and Unilever’s Liquid I.V., includes five flavors - Fruit Punch, Blue Razz, Strawberry Watermelon, Arctic Cherry and Lemon Lime – each with 15 calories per packet and no sugar. There are also portable sticks for use on-the-go.

CANS Launches Unsweetened Soft Drinks In The UK

CANS, a new unsweetened carbonated soft drink brand, launched in the UK, offering a non-sweet alternative to traditional soft drinks. Made with just three ingredients—sparkling Alpine water, real fruit, and effervescent bubbles—CANS contains no added sugar, sweeteners or artificial additives. CANS started life in the Czech Republic, has sold over 1 million cans and aims to expand globally, with plans to reach 8 million cans sold by the end of 2025. The range includes Apple, Cherry and Lemon flavors, targeting health-conscious consumers looking for a refreshing, guilt-free beverage. 

Throne Sport Coffee Targets Active Consumers

Michael Fedele, a seasoned beverage industry executive, launched Throne Sport Coffee in 2024, aiming to offer a coffee tailored to active lifestyles. It features five flavors with low calories, low sugar and natural ingredients like caffeine, B vitamins and amino acids. Fedele, leveraging his experience at Powerade, vitaminwater and Body Armor, seeks to differentiate Throne Sport Coffee from traditional coffee drinks by focusing on dairy-free, functional products. Backed by NFL star Patrick Mahomes, the company is expanding rapidly, with plans to double its retail partnerships by 2025. Each variant contains 50 calories and 8g of sugar, as well as 150 mg of caffeine. 
This is an image-free monthly sample. Contact us to get something focused on your business at the frequency you want…