Coca-Cola
Coca-Cola Targets Growth In China’s Soft Drink Market
Coca-Cola is focusing on its core soft drink portfolio, including sparkling beverages and juices, to drive growth, especially in China. CEO James Quincey highlighted optimism about long-term opportunities despite short-term challenges, with preparations underway for Lunar New Year promotions. The Chinese carbonated beverage market, dominated by Coca-Cola and PepsiCo, faces shifts toward health-conscious and innovative products with less sugar. While China's FMCG market growth has slowed, beverage sales remain strong, bolstered by demand in catering and value-driven consumer trends.
Schweppes Mixed Brings Coca-Cola To Southeast Asia’s ARTD Market
Coca-Cola Thailand launched Schweppes Mixed pre-mixed alcoholic cocktails, marking its Southeast Asia ARTD debut. This move targets evolving consumer preferences for convenient and innovative beverages, capitalizing on Thailand's growing ready-to-drink alcohol market. Schweppes Mixed, with its Vodka Citrus and Vodka Golden Lemon flavors, leverages the brand's heritage and introduces a "Thank Goodness It's Thursday" campaign. A new "Schweppes Mixed Social Club" will further engage consumers by promoting activities that combine the brand experience with consumer lifestyles in the country.
Coca-Cola And Grab Form Southeast Asia Partnership
Coca-Cola and Grab expanded their Southeast Asian partnership, targeting hybrid shoppers. This collaboration leverages Grab's online reach and Coca-Cola's offline presence, using GrabAds' data for precise targeting. Regional campaigns utilize online and offline channels, including innovative online-to-offline ad formats. Also, Coca-Cola’s Foodmarks street food campaign continues to expand, boosting offline sales and delivery orders. Using the Grab app, users can access food promotions that feature Coca-Cola.
Coca-Cola Expands In Brazil With Major Investments
With plans to invest R$2.2 billion in Brazil by the end of next year, The Coca-Cola System is looking to expand in the country with modernized facilities, expanded production capacity and enhanced sustainability initiatives. Projected investments by 2030 are some R$7.3 billion. Coca-Cola Femsa’s Porto Alegre plant resumed operations after six months of flood-related closure, aided by R$675 million in renovations. Solar Coca-Cola also announced R$5 billion five-year investment program to boost production and innovation.
Danone
Ownership Shift For Danone's Former Russian Assets
Ruslan Alisultanov acquired full ownership of Yunimilk LLC, the company controlling Health and Nutrition, which consolidated Danone's former Russian operations. The acquisition will not affect H&N's autonomous operations, which continue to grow production, revenue and investment. H&N plans to expand its product range and production levels. Danone exited Russia in 2022, with assets sold to Vamin R in May 2024 following state management and reorganization.
Keurig Dr Pepper
Keurig Dr Pepper Lays Out Robust Growth Strategy
Keurig Dr Pepper CEO Tim Cofer plans aggressive growth, including new flavors like a blackberry Dr Pepper. A major strategy involves a $1 billion-plus acquisition of 60 percent of Ghost, an energy drink maker, positioning KDP strongly in the fast-growing energy drink market. Despite coffee sales setbacks, Cofer remains optimistic, focusing on expansion and new lower-cost offerings. It projects mid-single-digit net sales growth in constant currency and high single-digit adjusted and diluted EPS growth for 2024 as a whole.
Other Companies
Pro-Palestine Soft Drinks Expand, Leveraging Boycotts
Pro-Palestine soft drink brands Palestine Drinks and Gaza Cola are growing fast, supported by boycotts of US brands like Coca-Cola and Pepsi. These brands donate all profits to Gaza aid and rebuilding projects, resonating with consumers supporting the Palestinian cause. Amid strong demand, Gaza Cola is expanding to the Gulf, US, and Canada, while Palestine Drinks plans Middle East production in the GCC, Egypt and Jordan. Sales of Western soda brands dropped 7 percent in the Middle East in the first six months of 2024.
Spindrift Nears $650M Private Equity Deal
Spindrift Beverage, known for fruit-infused, low-sugar sparkling water, is in advanced talks to sell to Gryphon Investors for over $650 million. Competing in a crowded sparkling water market with brands like PepsiCo’s Bubly and Coca-Cola’s Topo Chico, Spindrift also expanded into hard seltzers in 2021. The deal underscores private equity's interest in profitability-focused beverage brands, following similar acquisitions like Keurig Dr Pepper’s purchase of Ghost Energy.
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