Coca-Cola
Heartland Coca-Cola Expands With New Bottling Facility
Heartland Coca-Cola is investing over $1 million in a new 677,000 square-foot bottling facility in Olathe, Kansas. The Olathe City Council approved $350,000 in Industrial Revenue Bonds for the project, benefiting nearby companies hoping to partner with Coca-Cola. The facility will also enhance local infrastructure and support the community by increasing the tax base and reducing truck traffic. The grand opening is set for Spring 2025.
Monster
Monster Energy Launches New Guava Flavor With French Montana
Monster Energy introduces Ultra Vice Guava, a zero-sugar energy drink featuring a guava flavor. It partnered with rapper French Montana as its new ambassador, promoting a lifestyle that aligns with the vibrant essence of the drink. Ultra Vice Guava promises a crisp taste and invigorating energy boost. This addition enhances Monster's Ultra lineup, which includes various flavors catering to health-conscious consumers seeking flavorful options without sugar. Available in 16oz. cans nationwide, Ultra Vice Guava emphasizes both taste and energy for active lifestyles.
Other Companies
Kevin Harrington Invests In Alcohol Detox Drink
Kevin Harrington, an original "Shark" from Shark Tank, invests in unbuzzd, an alcohol detox drink designed to enhance recovery after drinking. unbuzzd utilizes a blend of natural ingredients, including electrolytes, green tea extract and milk thistle to support hydration, detoxification and cognitive function. Available in a "Clear-Eyed Citrus" flavor, unbuzzd targets the growing functional beverage market, which is projected to reach $9.66 billion by 2032. The partnership with FUSION Consulting Group aims to expand distribution to major retailers, positioning unbuzzd as a key player in the alcohol recovery sector. Quantum Biopharma, a biopharmaceutical company behind unbuzzd, highlights the product’s unique formula of natural ingredients, which distinguish it from the competition.
Red Bull Launches Winter Edition Iced Vanilla Berry
Red Bull introduces its 2024 Winter Edition Iced Vanilla Berry, combining energy with the flavors of blueberry and vanilla and marking the first time the Red Bull Editions lineup features both sugar-free and regular options. Enriched with vitamins B6, B12, niacin, pantothenic acid and taurine, the drink caters to health-conscious consumers. Red Bull promotes versatility with a recipe for the Polar Smash Mocktail, which combines the Winter Edition with blueberries, sage, lemon juice and monk fruit syrup. Available in glacier blue 8.4- and 12-ounce cans, this new flavor aims to attract consumers seeking refreshing energy drinks.
Convenience Stores Fuel Growth In Beverage Sales
Convenience stores are becoming key destinations for beverage purchases, with 80 percent of items sold consumed within an hour. Energy drinks like CELSIUS are thriving in this channel, accounting for 65 percent of sales. CELSIUS has gained traction through in-store promotions and partnerships with major brands. The rise of high-quality prepared foods in convenience stores supports beverage sales, with food pairings enhancing consumer appeal. CELSIUS focuses on sugar-free options, which now represent over half of dollar sales in energy drinks. The brand's expansion into new flavors and its Essentials line reflects a strategic push towards better-for-you products, helping it transcend traditional energy and soda categories while enhancing foot traffic for retail partners.
Jack Owoc Launches AI Energy Drink
Jack Owoc, founder of Bang Energy, returns to the beverage industry with his new AI Energy Drink, featuring 200mg of caffeine and a blend of ingredients like tyrosine, citicoline and B vitamins for enhanced energy and focus. Unlike the 300mg caffeine in Bang, this lighter option maintains a zero-calorie, no-sugar formula, appealing to health-conscious consumers. The drink comes in four flavors: Grape, Blue Raspberry, Peach and Watermelon. Utilizing AI-driven marketing strategies, the brand targets consumers seeking innovative functional beverages. A pack of 12 cans is available for $36.
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