Coca-Cola
TasRecycle To Oversee New Container Refund Scheme
TasRecycle, a not-for-profit consortium in Australia led by Asahi, Coca-Cola Europacific Partners and Lion, will manage Tasmania's new plastic container refund initiative, Recycle Rewards. The scheme aims to enhance recycling and reduce waste by offering consumers a ten-cent refund for each eligible container returned. TasRecycle will handle marketing, finances and logistics at 49 refund points statewide on an initiative that brings Tasmania in line with other Australian states, which have seen recycling improvements through similar programs. Recycle Rewards will bolster local recycling infrastructure, supporting Tasmania's circular economy goals.
Nestle
Nespresso Enters Ready-To-Drink Coffee Market
Nespresso extends into the ready-to-drink category with its Master Origins Colombia Ready to Drink Coffee, sweetened with Colombian honey. This US-only pilot taps into the growing demand for on-the-go beverages. Nespresso claims it aligns with its commitment to sustainability and regenerative agriculture. From October 2, it will be available in select Nespresso Boutiques as well as online and via the mobile app.
Nestlé Faces Ongoing Complaints Over Illegal Water Treatment Practices
Campaign organization Foodwatch filed complaints against Nestlé Waters and Alma for allegedly using illegal processing methods, such as UV disinfection and activated carbon filters, in their bottled water brands, including Perrier, Vittel and Cristaline. Nestlé previously avoided further prosecution through a €2 million settlement for ecological damage in French towns where it extracts water, but Foodwatch's complaint also accuses the companies of contaminating water with harmful pollutants and criticizes the lack of government action. It seeks judicial intervention to hold both companies more accountable for health risks and transparency violations, criticizing the Nestlé settlement.
Other Companies
C4 Energy Unveils Frost Collection With Innovative Cans
Nutrabolt, owner of C4®, will introduce its new Frost collection at the NACS show, featuring three flavors - Frost Bitten Citrus, Tropical Tundra Frost and Cherry Bomb Frost - in innovative cans that change color when cold. The collection, launching in January 2025, caters to consumers seeking healthier, performance-enhancing beverages with zero sugar and 300mg of caffeine. Partnering with Crown for the packaging, C4 aims to enhance retail impact. Nutrabolt will also showcase C4 Performance Energy® x Jolly Rancher drinks. Nutrabolt investor, Kevin Hart, will appear at the event to promote the brand.
Jones Soda Expands Into Functional Beverage Market
Pop Jones is a new low-calorie, prebiotic soda from Jones Soda, launching with five flavors - Cucumber Watermelon, Pineapple Ginger, Orange & Cream, Strawberry Passionfruit and Mixed Berry & Kiwi. Each 12oz. can contains 30 calories and is sweetened with fruit juice, cane sugar and stevia, with 4g of total sugar. Pop Jones offers fiber and immune support through apple cider vinegar, agave inulin and zinc. It enters the fast-growing functional beverage market, catering to consumer demand for healthier, lower-sugar soda alternatives. Jones Soda says it aims to leverage its craft soda expertise and expand into this emerging category while continuing with recent product innovations.
Beliv Launches Gut-Healthy Soda Called Mighty
Mighty from Latin American beverage company, Beliv, is a new soda featuring pre-, pro- and post-biotics to target gut health-conscious consumers. Flavors include Cola and Strawberry Vanilla, Orange and Raspberry Rose. Mighty mimics traditional soda while offering health benefits, such as 10% of daily fiber and low sugar. Its gluten-free, non-GMO and vegan. Beliv is also expanding in the US market with products like Big Easy Pop and High Brew coffee.
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