Coca-Cola
Dr Pepper Launches Digital Campaign For Free Soda
Coca-Cola Europacific Partners GB launched a new digital promotion as part of Dr Pepper's "Try More Weird" campaign, offering consumers a free 500ml bottle of Dr Pepper or Dr Pepper Zerooo. Through a "Can-sultation" via social media ads, users interact with a chatbot to diagnose their "symptoms of boredom" and receive a digital voucher for the free drink if deemed in need of "weird." The promotion, live until October 6th, aims to boost trial of Dr Pepper Zerooo's refreshed taste, increase brand awareness, and drive store footfall.
Coca-Cola Faces Challenges On Reusable Packaging Goals
Coca-Cola faces criticism from environmental groups like Oceana for its slow progress in increasing reusable packaging. Despite pledging that 25 percent of its beverages will be in reusable containers by 2030, Coca-Cola's latest sustainability report shows a decline, with only 14 percent of its total beverage volume in reusable packaging in 2022, down from 16 percent in 2020. Oceana estimates achieving the 25 percent goal could eliminate over 100 billion single-use plastic 500ml bottles and cups. Coca-Cola acknowledges the challenges and highlights efforts like serving drinks in reusable cups during events and making packaging more recyclable. However, the company admits more must be done to meet its sustainability commitments.
Monster
New Strawberry Flavor Joins Monster Ultra Zero Sugar Line In UK
In the UK, Coca-Cola Europacific Partners is expanding its Monster Ultra zero sugar range in September with the new Strawberry Dreams flavor, in response to a customer survey that found 55 percent of respondents ranked strawberry as their top flavor choice. Already the best-selling Ultra flavor in the US, Monster Ultra Strawberry Dreams will be available in 500ml cans and multipacks. The launch follows the successful introduction of Monster Juiced Bad Apple and Monster Reserve Orange Dreamsicle earlier in 2024.
Other Companies
Twinings Launches New Sparkling Teas For The Fall
Twinings is launching a new range of sparkling teas in three flavors, free from artificial sweeteners and colors, fortified with vitamins and minerals and containing 50 calories. They are aimed at providing a refreshing, low-calorie option suitable for office breaks and relaxing autumn afternoons. Available on Amazon, Holland & Barrett, Twinings.co.uk and in select Waitrose and Sainsbury’s stores, the cans are priced at £1.89. This launch reflects Twinings' expansion beyond traditional teas, offering a healthier, convenient alternative in line with current beverage trends. Refresh is a juicy raspberry lemonade flavored tea fortified with Magnesium, Niacin and Vitamin C. Defence, with vitamins C and D, and zinc, offers zesty orange, passionfruit and elderflower flavors. Boost is a lemon, ginger and aromatic lemon balm beverage with vitamin B12.
Raw Hydrate Launches In Sainsbury’s With Natural Ingredients
Thomas ‘Hal’ Robson Kanu, ex-Premier League soccer player and founder of The Turmeric Co., introduces his new hydration drink brand, Raw Hydrate, launching in Sainsbury’s on October 15. Developed over 20 years, Raw Hydrate offers a range of three flavors: Mint, Pineapple and Pomegranate, each featuring high watermelon content and natural electrolytes. Free from artificial additives and added sugars, these drinks focus on natural ingredients and effective hydration. The range, available for £2.50 per 250ml, aims to provide better hydration options, aligning with Robson Kanu's mission to enhance performance and everyday wellness. Each flavor is designed to support fluid balance, muscle function and blood pressure, while also contributing to daily fruit intake.
Suntory Launches Maximus Zero-Sugar Grape Flavor In Australia
Suntory has expanded its Maximus portfolio with the introduction of Zero Sugar Grape in Australia. This addition aims to meet the rising demand for low-sugar options and taps into the growing popularity of grape flavors in the sports drink market. Maximus Zero Sugar Grape is the second zero-sugar variant in the Maximus line, following Zero Sugar Blue. Developed using advanced technology, the drink promises great taste without the sugar. It is available in 1-litre bottles at independent grocery stores, petrol stations and convenience stores across the country.
PURE Energy Drinks Now Available On Amazon USA
PURE Int. Corp. is launching its PURE Energy Drink and PURE Energy Drink Zero Sugar on Amazon USA. These crystal-clear beverages, made with Alpine spring water and free from artificial colors, will soon be available nationwide through Amazon Fulfillment Centers. The standard PURE Energy Drink features 88.2% pure Alpine spring water; the Zero Sugar version offers 96.2% Alpine spring water.
Lit Lemonade Launches Tropical Juice With Clean Caffeine
Lit Lemonade has introduced a tropical juice infused with a patented clean caffeine formula. This new ready-to-drink beverage combines fresh Florida fruit juices with organic caffeine and claims to provide longer-lasting energy and enhanced purity. Designed to be less sugary than traditional energy drinks, the juice contains 30 percent less sugar compared to conventional options. The clean caffeine, derived from a patented extraction process, provides antioxidant and nootropic benefits. Lit Lemonade's latest product aims to offer a healthier and more refreshing alternative to typical energy drinks, while also planning future non-caffeinated flavors for children.
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