Bisleri
Bisleri Limonata Taps Aditya Roy Kapur for #DoubleTheChill Campaign To Captivate Gen Z
Bisleri International has named Bollywood star Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata, its latest lime and mint-flavored beverage. #DoubleTheChill was developed by Bisleri’s in-house creative team. It emphasizes Limonata’s unique taste and aims to enhance brand recognition. The partnership with Kapur, known for his refreshing and cool persona, targets Gen Z consumers. Tushar Malhotra, Director of Sales and Marketing at Bisleri, highlighted Limonata’s distinctive blend and its success in the market, expressing confidence in Kapur’s alignment with the brand’s image. Kapur expressed enthusiasm for the campaign, noting its fun and vibrant vibe, and his excitement to join the Bisleri family. The campaign will be widely promoted across multiple platforms, including television, digital media, out-of-home media and OTT platforms.
Coca-Cola
Coca-Cola İçecek Secures $250M IFC Loans For Sustainability And Gender Equality Initiatives
Coca-Cola İçecek obtained $250 million in loans from the International Finance Corporation to bolster its environmental, social, and governance efforts across its facilities in Turkey, Uzbekistan, Tajikistan and Iraq. The funding will support sustainable manufacturing practices, including reduced energy and water usage and enhanced circular economy measures. CCI plans to use these funds to increase recycled PET bottling capacities, invest in energy-efficient equipment, launch renewable energy projects and improve water-saving techniques. Additionally, CCI is committed to increasing female participation in its workforce, aiming for 35 percent of new hires and 40 percent of management positions to be filled by women by 2030. Erdi Kurşunoğlu, CCI’s CFO, views the deal as crucial for the company's growth in some of its fastest-expanding markets. In May this year, CCI signed a memorandum of understanding with the Azerbaijan Government to establish a $30 million production site in the city of Ismayilli.
Nongfu Spring
Yangshengtang Co. To Increase Stake In Nongfu Spring With $256M Investment
Chinese pharmaceutical firm Yangshengtang Co., founded by businessman Zhong Shanshan, plans to invest HK$2 billion (about $256 million) to buy back shares in Nongfu Spring, the bottled-water company also established by Shanshan. Currently, Shanshan holds an 83.98% stake in Nongfu Spring, valued at HK$253.63 billion (some $32.46 billion) as of July 9. In a statement, Nongfu Spring highlighted Yangshengtang’s confidence in its growth potential, noting that the additional share purchase would be funded internally and conducted on the open market. Nongfu Spring is one of China’s largest packaged-water producers. It was established in 1996 and had reported revenues of 42.6 billion yuan (around $6.2 billion) and profits of 12 billion yuan in 2023. Packaged water sales accounted for just under half of total revenue in 2023 and tea-based products contributed approximately 30 percent.
Other Companies
Premiumization And Health Trends Redefine Adult Soft Drinks Market
The adult soft drinks market is experiencing a transformation towards sophistication, with innovations in botanical brews, functional fizzes and bold flavors. Traditionally dominated by sugary sodas and juices aimed at younger demographics, the market is now catering to mature consumers seeking premium, craft-quality beverages. Oliver Winters, director of communications at Fever-Tree, notes the shift towards sophisticated flavors and healthier options in the adult soft drinks category. Fever-Tree and other brands like Fentimans are responding to consumer demand for premium drinks with natural ingredients and artisanal quality. Jayne Andrews, marketing director at Fentimans, emphasizes the importance of provenance and heritage, reflecting a consumer trend towards quality over quantity. Botanical ingredients such as elderflower, lavender and ginger are increasingly popular, offering both taste and health benefits. Brands like Dalston’s and Gunna Drinks are incorporating functional elements like prebiotics and vitamins to appeal to health-conscious consumers. Perrier's new premium sparkling beverages and Gunna Drinks' eco-friendly, immune-boosting sodas highlight the growing emphasis on health and sustainability.
Suja Life Is Revolutionizing Soft Drinks With Organic and Functional Formulations
Suja Life leverages organic, non-GMO and plant-based ingredients to create nutrient-rich, functional beverages under its brands Suja Organic and Vive Organic. Established in 2012, Suja set itself apart by using High Pressure Processing to preserve nutrients and flavor. In 2022, Suja Life expanded its portfolio by acquiring ex-PepsiCo soda brand Slice, which CEO Maria Stipp sees as a strategic move to offer healthier soda alternatives. Maria Stipp, who became CEO in February 2024, brings extensive experience from her previous leadership roles at Sapporo-Stone Brewing Company and Lagunitas Brewing Company. Her priorities include continuing Suja Life’s growth, capitalizing on the success of Vive Organic, and launching new products like Suja Organic Greens Powder and Suja Organic Protein Drinks. The acquisition of Slice is aimed at transforming the nostalgic brand with modern, clean ingredients, aligning with Suja’s mission to provide healthier beverage options without compromising taste or convenience.
Chlorophyll Water: Innovating The Functional Beverage Market
Brooklyn-based Chlorophyll Water, launched in 2020, is pioneering a new trend in the beverage industry by infusing chlorophyll into purified water. Founded by Matt Levine, a seasoned restaurateur with a plant-based lifestyle, the brand leverages chlorophyll's potential health benefits, including energy boosts and detoxification, to appeal to health-conscious consumers. Chlorophyll Water capitalizes on the growing demand for functional beverages that offer more than just hydration. Each bottle is fortified with vitamins A, B12 C and D, providing a convenient way for consumers to integrate essential nutrients into their diets. The brand's clean, plant-powered formula aligns with current trends favoring natural, low-sugar options. The brand has gained significant traction on social media, with hashtags #chlorophyll and #chlorophyllwater amassing over a billion mentions, driven by influencer endorsements and user testimonials highlighting benefits like improved skin, metabolism and energy levels. In a market increasingly focused on sustainability, Chlorophyll Water sets itself apart with 100% recycled plastic bottles and Clean Label Project certification.
ThaiBev
Sermsuk Plc To Delist From Thai Stock Exchange In $170M Tender Offer
Sermsuk Plc (SSC), a prominent soft drink maker and distributor, announced that its major shareholder, So Water Co Ltd, plans to delist SSC shares from the Thai Stock Exchange with a tender offer worth 5.92 billion baht (about $170 million). So Water, a subsidiary of Thai Beverage Plc, will offer 63 baht per share for the remaining 35.3% of SSC. The delisting proposal needs approval from at least 75 percent of shareholders at the extraordinary general meeting on August 27 and aims to streamline SSC's management and operations, reducing the regulatory burden associated with being a listed company. So Water currently holds almost two-thirds of SSC’s shares. SSC's product lineup includes est and Sarsi soft drinks, Crystal drinking water, Oishi green tea, 100Plus carbonated drinks, Jubjai herbal drink, Rock Mountain soda, Ranger energy drink and PowerPlus sports drink.
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