Coca-Cola
Consumer Reach Rankings Show Coca-Cola Top Again, Red Bull Moving Up Fast
In the Brand Footprint report from Kantar Worldpanel, Coca-Cola retained its top spot with a Consumer Reach Point of 8.29 billion. Colgate was second at 4.4 billion. Other beverage brands near the top include Pepsi at 7, Nescafe at 10 and Sprite at 18. Gatorade was 19th, Red Bull 20th and Monster 24th. Red Bull was the standout mover with a 17.8 percent jump in CRP and a climb of six places, partly driven by its association with extreme sports, boosted by Netflix’s ‘Drive to Survive’ Formula One series.
CCEP Pauses Water Extraction In Perth Hills, Argues Its Extraction Is Relatively Minor
Following an “independent detailed source vulnerability assessment” of its operation in Perth Hills, Australia, Coca-Cola Europacific Partners “voluntarily” stopped taking bore water at Karragullen after community concerns were voiced about the low aquifer level. CCEP took the decision even though it said the study found no impact from its operations in neighboring properties. It is voluntarily ceasing extraction until the aquifer is replenished but added that the amount of groundwater it takes there is relatively “minor” compared with other users’ extraction.
Keurig Dr Pepper
Dr. Pepper Ties With Pepsi In Second Most Popular Carbonated Soft Drinks Brand In The US
Dr. Pepper is now ranked second, alongside Pepsi, in sales volumes for carbonated soft drink brands in America, according to Beverage Digest, which includes “all points of sales,” including soda fountains, bodegas and stadiums. Coca-Cola still tops the list.
KDP Acquires Arizona Bottler, Kalil Bottling
Keurig Dr Pepper has signed a deal to acquire the production, sales and distribution assets of Kalil Bottling Co., an independent bottler in Arizona. KDP's direct-store-delivery business will hold the bottling and distribution rights in Arizona to key KDP brands including Canada Dry, 7UP, A&W, Snapple and Core Hydration. KDP will run the production facility in Tucson as well as the sales and distribution centers in Tucson and Tempe. Andrew Archambault, President, US Refreshment Beverages at KDP, said "Kalil has been an amazing independent bottling partner to KDP for decades, and we look forward to continuing Kalil's commitment to service excellence for our Arizona customers and consumers." The deal should close in the third quarter, but terms have not been disclosed.
Other Companies
Class Action Lawsuit Questions Poppi’s Prebiotic Claims
Poppi Prebiotic Sodas is facing a false advertising class-action lawsuit that accuses the soda brand of making “prebiotic” benefits claims despite it being “basically sugared water.” Claims filed with the US District Court for the Northern District Court of California exceed $5 million. Poppi’s prebiotic claims surround its agave inulin ingredient. The suit acknowledges agave inulin “may function as a prebiotic,” but also adds that many adult consumers could benefit from prebiotics in a regular diet drink and that consuming too much of the ingredient might “lead to adverse health results.” Poppi says the lawsuit is baseless and will “vigorously defend against these allegations.” Poppi sales exceed $100 million with a presence in over 120 major retailers and on Amazon. Recent rumors suggest Poppi could be an acquisition target for larger beverage companies. Poppi claims a can of the soda contains 2 grams of prebiotic fiber, but anyone would have to drink four cans or more in a day for any health benefits. The lawsuit argues that any benefit would be offset by the sugar content.
Wtrmln Ade, A New “Ultra-Hydrating’ Lemonade Using Watermelons
Caribe Juice-owned Wtrmln Wtr, a brand producing cold-pressed watermelon juice, introduced Wtrmln Ade, a lemonade with real watermelon. The brand says it’s the ‘first-of-its-kind’ clean cold-pressed sport lemonade. Each 12oz bottles contains at least 600mg of electrolytes. Original lemonade flavor is joined by two variants: strawberry lemonade and limeade. Luis Solis, Caribe Juice CEO, said “many consumers do not realise that watermelon is naturally packed with extraordinary amounts of electrolytes, especially potassium, as well as l-citrulline, an amino acid that aids in muscle recovery post-workout, and lycopene, an antioxidant powerhouse”. It will be available across the US in Target, Stop & Shop and Whole Foods.
Welch’s Says “Got the Quenchies? Grab a Grape'ade”
New Welch’s Grape’ade is a soda with a real fruit flavor and no added sugar. It’s made with Niagara green grapes. Chris Kwiat, Vice President of Marketing Communication and Innovation, said that the innovation team has “crafted an entirely new ‘ade experience, leveraging our unparalleled expertise at capturing the crisp, tart taste of Niagara green grapes bottled within hours of picking off the vine, to deliver an intensely refreshing twist on the traditional flavor.” There are three flavors: Strawberry, Mango and Green Grape. The launch includes the message “Got the Quenchies? Grab a Grape'ade.” It rolls out this month in Southeast US Publix stores and will be available nationally next year.
Britvic Report Shows Growing Importance Of UK’s Convenience Channel For Soft Drinks
According to the Soft Drinks Review by Britvic, shoppers are increasingly buying soft drinks from convenience stores in the UK. Almost two thirds of customers are using convenience stores, especially young adults and families. Soft drinks are the most popular impulse category in the channel and are present in over a quarter of baskets. Stimulant energy drinks is the top segment and the second fastest-growing sub-sector last year at 23.7 percent in the channel; sport drinks grew 64.6 percent.
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