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Beverage Innovation

Tracking The Drinks Marketplace


Iowa Coca-Cola Bottler Acquires Trenton Coca-Cola In Missouri

Iowa-based Atlantic Coca-Cola Bottling Company has acquired Missouri-based Trenton Coca-Cola, allowing Atlantic to distribute up to the border between the states. Terms of the deal were not disclosed. In the last few years, Atlantic has extended its reach in Iowa and into Minnesota, Wisconsin and Illinois, and also made a large investment around 18 months ago in a semi-automatic shipping system at its Des Moines warehouse. 

New Coca-Cola Alabama HQ Will Cost Around $330 Million

Coca-Cola Bottling Company United is investing around $330 million at a Birmingham, Alabama brownfield site it purchased in 2013 to house the Birmingham Coca-Cola sales center and the company’s corporate, central region and North Alabama division headquarters. It will also accommodate the Classic Food and Vending division, and a customer solutions center and services department. 

CCEP Sells Western Australia Brewery To Focus on Ready-To-Drink Non-Alcoholic Products

Coca-Cola Europacific Partners has exited Feral Brewing Co. in Australia to focus on its ready-to-drink non-alcoholoic drinks business. CCEP will transfer the business and employees to a joint venture comprising Nail Brewing from Western Australia and a consortium of other investors, and it has sold the production assets in Bassendean to Beerfarm, an independent Western Australian brewer. Coca-Cola Amatil acquired Feral Brewing in 2017 and in 2021 Coca-Cola Amatil and CCEP merged. Terms of the deal, expected to close in June, were not disclosed. 


Danone Has Big Plans For Its Egyptian Business

Danone Egypt has made significant strides within Egypt's FMCG industry by emphasizing factors such as skilled labor, cost-effectiveness, strategic location and quality standards. The company has leveraged localization efforts, covering 70 percent of its needs through the local market and aims to increase this to 90 percent by 2026 through enhanced collaboration with local suppliers. Innovation plays a vital role in Danone Egypt's market leadership, with adaptations made to cater to consumer needs, such as launching new product sizes, introducing a local brand for rural areas, and fortifying products to combat nutritional deficiencies. Danone Egypt's future growth plans include expanding into new markets, enhancing supplier development programs and continued research and innovation efforts to meet Egyptian consumers' preferences and needs. It also aims to be an export hub for finished products, raw materials, packs and services. 

Other Companies

Founders Brewing Joins The Non-Alcoholic Hop Water Category With Hoppy Mood

Craft brewers in the US are looking to non-alcoholic options to boost sales. Founders Brewing Co., is launching Hoppy Mood, a non-alcoholic brew made with botanical terpenes to elevate the “hoppy” flavor. Head brewmaster Jeremy Kosmicki said Founders was introducing the product through its distribution channels nationally this summer. Kosmicki said: “I’m using hops that throw off a lot of citrus and grapefruit character, and a little bit of terpene enhances that.” Hop Wtr is another “hoppy” non-alcoholic drink that has been successful recently, as has Sierra Nevada’s Sparkling Hop Infused Water. Founders expects the innovation will appeal to Gen Z and millennials, as well as anyone seeking non-alcoholic beer alternatives. 

Once Again, Bottled Water Volumes Sold In The US Exceed Those For Carbonated Soft Drinks

Data from the Beverage Marketing Corporation show that bottled water remains the most popular packaged drink in the US by volume for the eighth consecutive year. In 2023 bottled water volumes were 15.94 billion gallons versus 11.84 billion gallons for carbonated soft drinks. Retail sales of bottled water were above $48 billion, up 6.5 percent on the previous year. Sales were buoyed by “associations with healthfulness, convenience, safety, and value,” according to BMC’s John G. Rodwan, Jr., and its “array of packaging types, ranging from single-serve to bulk.” Being zero-calorie and omitting artificial ingredients also appeals to consumers and it doesn’t seem to compete with tap water - most bottled water drinkers consume both. 

ZOA Energy Expands Distribution Through Gopuff

ZOA Energy zero-sugar drinks can now be purchased in over 1,000 US cities following a partnership deal with ecommerce business Gopuff. The brand, co-founded by Dwayne "The Rock" Johnson, aims to deliver functional benefits and sustained energy in products that contain electrolytes, vitamins B and C, branched-chain amino acids and caffeine from green tea and green coffee beans. Expansion via Gopuff comes after it launched in retail chains such as 7-Eleven, Speedway and Stripes. Flavors include Tropical Punch, Strawberry Watermelon, Frosted Grape, Wild Orange, Cherry Limeade, White Peach, Super Berry and Pineapple Coconut. Its most recent additions are Mango Splash and Green Apple. 
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