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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola Commits $175M to Strengthen Kenyan Market Presence

Coca-Cola plans to invest $175 million in Kenya over the next five years, contingent on achieving projected growth targets. Sunil Gupta, CEO of Coca-Cola Beverages Africa, highlighted the company's long-standing presence in Kenya where it has operated for over 75 years and its commitment to expanding capacity and capability in the region. Coca-Cola's operations in Kenya employ 10,000 people.


Nesquik Expands Flavor Portfolio with Cinnamon Churro Milkshake Powder

Nestlé has introduced a new flavor to its Nesquik lineup in the US: Cinnamon Churro Flavored Powder. This addition combines the traditional milkshake taste with sweet and spicy cinnamon churro flavors, aiming for consumers seeking unique and indulgent options. The product is made without high fructose corn syrup, artificial flavors, colors, or sweeteners and is certified kosher. The Cinnamon Churro Flavored Powder will be available in US stores starting in June.

Nestlé Expands Sustainable Coffee Offerings in China with New Products

Nestlé launched six new coffee products in China, focusing on plant-based beverages and upcycled ingredients. The new offerings include vegan options like Coconut Americano and Oatmeal Latte, and an upcycled coffee product, Guoran Light Coffee, made from cascara, the coffee cherry husk. This move aligns with the increasing consumer demand for sustainable and health-conscious products. Nestlé's new products are free from high fructose corn syrup, artificial flavors, colors, and sweeteners, and are kosher-certified. The move reflects Nestlé's strategy to enhance its market position and adapt to China's dynamic coffee consumption trends, which have seen a significant increase in daily coffee intake with many people drinking two to three cups daily. The $85.5 billion market in 2023 and is expected to exceed $138 billion next year, intensifying competition among coffee companies like Luckin, Costa, Starbucks, and Nestlé.

Other Companies

Innocent Drinks Launches Blueberry Focus Super Smoothie in the UK

Innocent Drinks has launched a new flavor in its Super Smoothies range in the UK, named Blueberry Focus. This functional smoothie combines blueberries, strawberries, apples, rhubarb, and spirulina with added vitamins B5 and C to enhance mental clarity and reduce fatigue. The Super Smoothies line targets specific health needs, and the new flavor aims to cater to the growing consumer demand for beverages offering health benefits beyond basic nutrition. The Blueberry Focus smoothie is now available in UK retailers.

Gutzy Organic Targets Prebiotic Snack Market with New Flavor and Packaging

Gutzy Organic is expanding its prebiotic snack offerings to capitalize on the growing consumer interest in gut health. The company, launched in 2019, introduced a new botanical turmeric and mango flavor, adding to its existing range that includes options like Apple Spinach Kiwi Kale. Gutzy’s products contain 5 grams of prebiotic acacia, aligning with the increasing consumer demand for natural gut health solutions. Gutzy is available in 6,000 stores including Wegmans, Publix and Meijer. Nielsen data shows Gutzy is the fastest-growing brand in the fresh and healthy snacks category in 13-weeks to January 2024. The global prebiotics market, valued at $8 billion in 2023, is expected to grow at a 14.9% CAGR to 2030, according to Skyquest.

United Sodas of America Carves Niche with Clean Label and Distinct Packaging

United Sodas of America, launched during the COVID-19 pandemic, distinguished itself in the crowded soda market with its clean label, low-calorie content, and unique blend of sugar and stevia. The brand's minimalist packaging, featuring only the flavor name, can size, and “naturally flavored soda,” also sets it apart. Despite declining per capita soda consumption, United Sodas has robust growth, projecting at least 60% this year. Currently available in 2,500 stores, the company is expanding its presence in supermarkets and natural channels.

Lactalis Debuts High-Protein Plant-Based Drink Line in Canada

Lactalis, the world’s largest dairy company, has launched in Canada a new line of high-protein plant-based beverages called Enjoy. The Enjoy line includes six unsweetened flavors: oat, oat vanilla, almond, almond vanilla, hazelnut, and hazelnut oat, each containing eight grams of pea protein per 250 ml serving. These drinks cater to growing demand for nutritious, high-protein, and plant-based options, and are non-GMO, gluten-free, and free of artificial colors, preservatives, or flavors. The launch is part of Lactalis Canada’s strategy to expand its plant-based offerings. The new line is available at most major Canadian retailers. Lactalis has also converted a 33,150 square-foot facility in Sudbury, Ontario, into a dedicated plant-based manufacturing site. This expansion comes despite the company facing a decline in sales volumes and increased competition from private labels, impacting its profitability.

Capri Sun Launches Larger Multi-Serve Option

Capri Sun introduced a new 96-ounce bottle of its fruit punch flavor, called Capri Sun Multi-Serve, in response to consumer demand for larger product sizes. This new offering, exclusively at BJ's Wholesale Club, Sam's Club, and select Costco locations, equates to 32 classic pouches of juice. The launch represents Capri Sun's first major innovation in nearly a decade. According to Capri Sun's parent company, Kraft Heinz, 76% of customer suggestions between 2020 and 2023 requested larger sizes. The company says the new format cater to both nostalgic adults and current fans, providing a more convenient option for parties and gatherings.
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