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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola, Lotte Feature In Greenpeace Korea’s Top Plastic Polluters List

A Greenpeace Korea survey found that Lotte Chilsung, Coca-Cola and JDC are the largest producers of single-use plastic waste in South Korea's food and beverage industry. Conducted using a smartphone app, 78.3 percent of over 86,000 pieces of plastic waste collected came from food and drinks packaging, with beverage bottles the largest contributor. Lotte Chilsung produced nearly 12 percent of the total, with JDC second and Coca-Cola third. The report also criticized the polluters for greenwashing by claiming plastic waste reductions using measures like lightweighting and removing labels rather than investing in more fundamental approaches like refill and reuse.  

Coca-Cola To Ramp Up Investment In India's Booming Market

Coca-Cola is intensifying its focus on India, spurred by the country's impressive economic reforms and digital advancements, according to CEO James Quincey at the World Economic Forum. Recognizing India as a key market, Coca-Cola is doubling its investment to $1 billion annually over the next five years, with a focus on capacity and marketing. India’s improved business environment, highlighted by the reduction of compliance issues and the rapid growth of digital payment systems, has made it an attractive destination for global corporations. Quincey said that the Indian economy is set to grow fast, and consumer products sales will grow even faster.  

Coca-Cola Banks On BodyArmor To Compete In The Zero-Sugar Sports Drink Category

BodyArmor, a Coca-Cola-owned sports drink brand, is stepping into the zero-sugar market with its new product, BodyArmor Zero Sugar. This move targets a growing segment of health-conscious consumers, challenging Gatorade’s dominance. With an initial offering in four flavors, the product focuses on its health credentials with high potassium and magnesium content and the inclusion of zinc and vitamins B and C, differentiating it from competitors. Despite BodyArmor's rapid growth since it was launched in 2011, it trails way behind Gatorade in sports drink market share. Coca-Cola's experience in the zero-sugar segment, gained from Powerade's earlier introduction of a sugar-free option, positions BodyArmor favorably in this competitive landscape.  


Monster's Alcoholic Beverage Portfolio Grows With Nasty Beast Launch

Monster Beverage Corp. is expanding its alcoholic beverage offerings with the launch of Nasty Beast Hard Tea containing 6% ABV. This follows its 2022 introduction of Beast Unleashed. Rodney C. Sacks, chairman and co-CEO, emphasized the significance of the new product in strengthening Monster’s shelf presence, particularly in convenience channels and larger stores. Nasty Beast will initially be available in 12-oz variety packs, with plans to distribute 24-oz single-serve cans soon. The distribution is managed by Canarchy Craft Brewery, which Monster acquired for $330 million in January 2022. Additionally, the company acknowledged potential impairment charges related to the Canarchy acquisition in its upcoming fourth-quarter results, amid a slowdown in the craft beer sector. 

Other Companies

Odyssey Elixir Introduces 222, A Cleaner Energy Drink Option

Odyssey Elixir, a functional beverage company, has introduced a new line of energy drinks named 222, featuring clean labels and high caffeine content. Each 12-oz drink contains 222mg of caffeine derived from green tea, along with 1,500mg of lion's mane and 1,250mg of cordyceps mushrooms, but no added sugars or artificial sweeteners. Designed to offer mood enhancement, mental clarity and sustained energy, the 222 line aims to provide the benefits of an energy drink without the typical side effects from traditional energy drinks. The founder and CEO of Odyssey, Scott Frohman, emphasized the consumer demand for healthier energy solutions. The new product line, including flavors like blue raspberry, cherry lime and strawberry watermelon, is now available at select retailers such as Walmart, Erewhon and 7-Eleven, with a broader rollout planned. 

Nutrabolt Expands Wellness Portfolio with Bloom Nutrition Stake

Nutrabolt, the parent company of C4 energy drinks, has acquired a 20 percent stake in Bloom Nutrition. The investment, Nutrabolt’s first minority investment, was part of Bloom's $90 million financing round, which also includes contributions from Amberstone and Sweet Leaf Tea founder Clayton Christopher. Bloom, co-founded by Gregory LaVecchia and Mari Llewellyn in 2019, focuses on wellness supplements and maintains majority control. Nutrabolt, which started with Cellucor in 2002 and later introduced C4 workout powders and drinks, is expanding its wellness and nutrition portfolio following a $863 million investment from Keurig Dr Pepper in December 2022 for a 30 percent stake. Nutrabolt CEO Doss Cunningham views this new move as a way to diversify and strengthen the company's presence in the health and wellness sector, with potential future acquisitions. Bloom Nutrition's product line, popular among women, complements Nutrabolt’s traditionally male-dominated energy drink audience, offering a new dimension to its portfolio. 
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