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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola Exploring Alcoholic RTD Drinks Potential In India

With a global strategy aimed at tapping into new opportunities, Coca-Cola has started testing ready-to-drink alcoholic beverages in India with global brands like Lemon-Dou, which has been launched in some states at ₹230 for a 240ml. One analyst said that the move could be interesting and help to expand the category but the alcoholic drinks distribution and manufacturing operations tend to be more complex than non-alcohol beverages in India, where spirits are highly regulated and heavily taxed. Coca-Cola’s presence in flavored RTD alcohol beverages include hard seltzers, pre-mixed cocktails and hard alternatives including Lemon-Dou and Simply Spiked Lemonade. 

Coca-Cola Outlines International Strategy At Morgan Stanley Conference

Coca-Cola Co. has been working on an international strategy with local variances. Talking at Morgan Stanley’s Global Consumer & Retail Conference, Henrique Braun, president of international development, outlined how the company was promoting tea and coffee China, investing in bottling broadly but particularly in India, and offering Mexicans more packaging options. He added that although coffee is a big category in Japan, it has been seeing falling prices in recent decades, but Coca-Cola was first to take the opportunity to take raise prices there, helped by the Coke One vending machines that provide direct insights for its revenue growth management algorithm on pricing, products, formats and packages.  

Keurig Dr Pepper

KDP Prefers To Take Minority Stakes When Investing in Startups

At the Morgan Stanley Global Consumer and Retail Conference in New York, Robert J. Gamgort, chairman and CEO of KDP, discussed the company’s approach to filling in white spaces in its business, including investing in minority stakes in startups and using licensing agreements. In July, KDP acquired a 33 percent stake in La Colombe Coffee for $300 million and six months earlier spent $863 million on a 30 percent share in Nutrabolt, which owns C4 Energy. Both deals included distribution agreements. Gamgort says KDP prefers to take minority investments so that it can use its capital more efficiently and the majority stake stays with the founders, who stay engaged and continue to drive value, supported by KDP’s distribution strength.  

Other Companies

Living Things Launches Prebiotic Soda Range In The UK

UK soda brand Living Things is to Iaunch a new prebiotic soda in three flavors: Raspberry & Pomegranate, Peach & Blood Orange and Lemon & Ginger. The range has no added sugar and is high in fiber and prebiotics, with two billion live cultures in each can, which also contain less than 1.7g of naturally occurring sugar and 13kcal per 100ml. Living Things can be purchased online from early 2024, and also in independent cafes and retailers. 

A1C Drinks Offers Options For Better Blood Sugar And Weight Management

Consumers looking for new healthy drinks might be interested in A1C Drinks and its beverages, which target blood sugar, weight, diabetes and pre-diabetes, as well as childhood obesity. Based in Kansas, A1C Drinks highlights “several key principles”: diabetic approved, backed by science, delicious, and exceptional ingredients, with pure cinnamon featuring strongly for its blood sugar benefits, along with aloe vera, vanilla, black tea and vitamins. The brand was founded by Russ McCullough, a former NFL player and pro wrestler who has worked in the beverage industry for more than 15 years. A1C increased its sales by 3,600 percent in the four-month soft rollout and McCullough attributes this to consumers growing more aware of sugar-heavy drinks, even those that claim to be healthy, such as kombucha, fruit juices and flavored waters. 

White Claw Introduces New 0% Alcohol Seltzer

After years of research into how alcohol and taste interact, White Claw Seltzer Works has launched a 0% Alcohol premium seltzer that offers the taste and feel of hard seltzer. White Claw 0% Alcohol has been developed using an ultra-refined seltzer combining White Claw flavors with “elevated new secondary beverage alcohol drinks notes” and adds hydrating electrolytes, along with 2g of sugar and 15 calories in a 12oz. can. A White Claw study found that most alcohol drinkers are "sober curious" or interested in a "damp" lifestyle, but many consumers also fear pressure from peers about avoiding alcohol and nearly two-thirds would like there to be better non-alcohol options on the market. The cans will be available from the New Year in multi-flavor 12-packs or single-flavor 6-packs. The flavors are Black Cherry Cranberry; Mango Passion Fruit; Peach Orange Blossom; and Lime Yuzu. 
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