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Beverage Innovation

Tracking The Drinks Marketplace


CCEP Faces Anti-Competition Probe In Germany

In Germany, the office that investigates suspected cartels has started looking at Coca-Cola Europacific Partners Deutschland and its pricing practices in the country following suspicions that it may have restricted competition through the way they structured the terms offered to retailers. Coca-Cola said it was cooperating fully with the investigation and that CCEP in Germany is “legally compliant". The authorities are gauging first if CCEP has a dominant position that would make it subject to special competition rules.

Keurig Dr Pepper

Dr Pepper Continues Its Limited-Edition Flavor Tradition In Support Of College Football

The tradition of Dr Pepper launching a new limited-edition each year in honor of college football sees Dr Pepper Hot Take hit the market. It’s a sweet, spicy soda, but available only to Pepper Perks members. People can log in to their Pepper Perks rewards account, or create one, to redeem the points needed to obtain the product, and people can also play a scratch-and-win game to win prizes, including the limited-edition product.

Other Companies

Party Season Hangovers Could Be More Manageable With Bounce Back Recovery Soda

Bounce Back, a sparkling low-calorie recovery drink aimed at consumers with hangovers, is now available for Costco’s retail customers. It’s caffeine-free and contains 17 vitamins, minerals, prebiotics and amino acids. Consumers are expected to drink it after a night out, before going to bed, so they can ‘bounce back’ when they wake the next day. The 250ml cans are available in the UK in Asda stores nationwide for a RRP of £2, and the rollout is timed to coincide with Christmas party season.

Fuji Apple And Cardamon, A New Sparkling Drink From Avec And Yes! Apples

Yes! Apples and Avec, a fizzy drinks brand, have teamed up to develop and launch a sparkling beverage called Fuji Apple and Cardamom. It contains seasonal Fuji apples grown in New York and has a taste that resembles sparkling apple cider “but drier, and with more nuance and intrigue”, without the alcohol. And there’s no added sugar. It’s being sold in 8.45oz cans in Wegmans stores nationwide beginning from December, and then Sprouts Farmers Market and others from January.

BFY Drinks Brand Mighty Pop Provides Gut Health Benefits Thanks To A Unique Blend Of Ingredients

A new better-for-you carbonated drinks brand, Mighty Pop, has launched in the US, supported by Beliv, a global beverage-tech company. Mighty Pop says it’s the first soda that offers a blend of pre-, pro- and post-biotics in the same can, providing gut health and immunity boosts. It’s also USDA-certified organic. It debuted in US Giant and Martin, and it’s also sold on Amazon. There are four flavors: Orange Vanilla, Strawberry Hibiscus, Berry Lime and Pineapple Grapefruit. 12oz cans offer 1 billion live probiotic cultures, 3g of prebiotic fiber from acacia plants, postbiotics to modulate the microbiome and support immunity, 30 calories and 3g of sugar, sweetened by agave.  

PMP Format And Larger Single Bottles For Lucozade Energy Line

Lucozade Energy’s 380ml single bottles will be replaced by 500ml bottles, starting in January. This includes Original, Orange, Apple, Cherry and Caribbean Crush flavors, as well as Zero Pink Lemonade. The brand is also introducing a price-marked variant at £1.50 for the 500ml product, and the 380ml bottles will continue to be sold as multi-packs. Matthew Gouldsmith, channel director for wholesale and out-of-home at Suntory Beverage & Food GB&I said the move helps ensure uniformity across the range and brings the range in line with other bottled soft drink options. He said: “We know price-marked packs are a key driver for shoppers. With a £1.50 price-point, price-marked 500ml Lucozade Energy bottles offer 32% more liquid for only 20% more money.”

Relaxation Beverages Need A Trusted Brand And “Hero Ingredient” To Emulate Red Bull

Mintel’s Jonny Forsyth talks about the potential of relaxation beverages, with ingredients like chamomile, magnesium, CBD and L-Theanine, but highlights the need for scientific evidence on the cognitive benefits and communicating them to consumers. With Gen-Z consumers more aware than earlier generations of3 / 3mental health, it’s no wonder that these products are finding a home with the younger age groups, and that creates a huge potential demand for relaxation products similar to the explosion in sales for energy drinks in recent decades. Forsyth expects that sooner or later there will a highly efficacious “hero ingredient’ identified as delivering proven relaxation effects, bolstered by a large and trusted brand, like Red Bull provided for the energy category.  
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