Coca-Cola
Coca-Cola Ireland Introduces 100% Recycled Plastic Bottle Across Entire Soft Drinks Range
Coca-Cola Ireland announced it will move to 100% recycled plastic bottles for its entire portfolio of soft drinks across the island of Ireland, and the bottles will also be 100% recyclable. The company expects the move to avoid 7,100 tonnes of virgin plastic each year and follows a €20m investment over the last few years to develop sustainable packaging solutions by improving the Lisburn plant and buying recycled plastic. It also forms a part of product changes being brought in before the Deposit Return Scheme is introduced there in early 2024.
Absolut Vodka & Sprite RTD Pre-Mixed Cocktail To Launch Early 2024
A global relationship between The Coca-Cola Company and Pernod Ricard will see the launch early next year of a ready-to-drink cocktail, Absolut Vodka & Sprite, including a Sprite Zero Sugar option. It will debut in select European countries, including the UK, the Netherlands, Spain and Germany. James Quincey, Chairman and CEO of The Coca-Cola Company, said “we are expanding in the alcohol ready-to-drink space, including products that use select brands from our core portfolio.” The ABV will vary between markets, but the global benchmark is 5%.
Pakistan Regulators Approve Coca-Cola Turkey’s Acquisition Of Coca-Cola Pakistan
Coca-Cola Içecek (Turkey) has been given approval by The Competition Commission of Pakistan to acquire almost 50 percent of Coca Cola Pakistan. Total consideration for the transaction is US$300 million, after which Coca Cola Turkey will own a majority shareholding in the Pakistan business.
Final Quarter Of 2023 Will See Higher Ad Spend From Coca-Cola India
Coca-Cola will ramp up its advertising spend in India for the final quarter of the year across the Thums-Up, Coca-Cola and Sprite lines through its 2019 five-year worldwide partnership with the International Cricket Council. The cricket World Cup promotions are being led by Thums Up; Coca-Cola will be focused on festive season campaigns. India is hosting the cricket World Cup for the first time in over a decade and the company has been working on its plans around the tournament with bottling partners for the last year.
Keurig Dr Pepper
Replacing Sugar Has Proved A Challenge On Many Fronts
For decades, soft drink manufacturers have relied on sugar and caffeine to boost drinkers’ energy levels, but increasing numbers of consumers now want beverages without sugar. However, caffeine is difficult to deliver without sugar. Philip Caputo of flavor experts Virginia Dare said sugar mitigates the bitterness of caffeine, although different sources of caffeine have different flavor and bitterness characteristics. Sugar also provides metabolic energy rapidly and inexpensively. Energy drink producers use various functional ingredients to provide metabolic and mental energy, but many come with taste issues, including bitterness. Replacing sugar has proved problematic, given its strength as a taste modifier and balancer. Casey McCormick of Sweegen says that to produce reduced-sugar options, “product developers should deconstruct products into their individual components, such as flavors, sweeteners, acids and preservatives, and then rebalance the entire product to account for the elimination of sugar.” Formulators often turn to high-intensity sweeteners - which sometimes have their own taste issues - including allulose, monk fruit and stevia, or blends of these. One sugar-reduction solution that has been gaining interest is flavors with modifying properties. Leigh-Anne Vaughan of Kerry Ingredients & Flavours Inc. says “there are also natural flavorings designed to help recover the sweetness perception and original flavor profile of the drink that has been modified by sugar reduction.”
Other Companies
REBBL Launches New WELLNESS Line Containing Sea Algae
Organic plant-based functional drinks brand REBBL® has launched a new line, called WELLNESS. The juice-based beverages are the first juices made with Aquamin™ calcified sea algae, which the brand claims supports bone, joint and gut health. There are two variants - Tropical Greens and Berry Roots – and they are available at Whole Foods Market nationally. Each bottle contains 4,700mg of Aquamin™, delivering over 70 essential minerals, and fewer than 80 calories. The juices are organic and non-GMO, vegan and gluten-free, and contain no added sugar or artificial flavors. They are priced at $4.99 for a 12oz. bottle.
RTD Protein Drink Manufacturer Ufit Has Sold Over 100 Million Bottles In The UK Since Launch
UK ready-to-drink protein beverage brand Ufit has now sold over 100 million bottles in the market, as it takes advantage of a category that grew over a third in the past year. Ufit launched almost a decade ago and has since secured a 40 percent share of the RTD protein drinks category. Founder and co-owner Terry Adams said: “Our positioning as a brand with mass appeal has allowed us to continue to break down common misconceptions associated with protein, consequently driving category penetration and trial amongst the ‘protein curious’.” The 330ml bottles can be purchased in all major UK supermarket chains, convenience stores, health stores and gas forecourts for a RRP of £2.00, and the 500ml options for £3.00.
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