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Beverage Innovation

Tracking The Drinks Marketplace


Bisleri’s Vedica Spring Water Brand Extended To Sparkling Water

Vedica, Bisleri International’s premium spring water brand now has sparkling water too. Bisleri expects Vedica to be a ₹100 crore brand in the next couple of years, contributing up to 10 percent of its overall sales, from around five percent today. Vedica Himalayan Sparkling Water is available at ₹175 in 300ml glass bottles, with other pack sizes coming later. Jayanti Khan Chauhan, Vice-Chairperson, said Bisleri wants to respond to the growing demand for new formats in India, with sparkling water a niche but fast-growing segment. Vedica, currently aimed at urban metro consumers, is predominantly sold hotels, restaurants and catering, but with growing distribution in modern and general trade in HNI areas.


Aha Sparkling Water To Be Largely Wound Down In The US

Coca-Cola Company is withdrawing distribution in the US of Aha Sparkling Water products from many channels. From next year, it will only be sold in “focused channels” and Freestyle machines, and it will still sold in Canada. The decision came after a realignment of the portfolio based on consumer preferences. It sees growth potential for the more premium Topo Chico in the sparkling water category, but Aha, launched in 2020, has seen sales decline this year in a crowded space. Sales were affected by the brand discontinuing the caffeinated options, and Publix delisted the brand. 

Coke Executive Discusses How To Balance Sustainablility With The Brand’s Iconic Design

Speaking to The Drum, Coca-Cola’s global VP of design, Rapha Abreu, talks about the company’s sustainability commitments. In packaging, there are five main goals and two dominant milestones (2025 and 2030), covering recyclability and waste collection, through deposit return schemes, packaging recovery partnerships and soft drinks dispensers using reusable cups. Named in 2022 as the world’s largest plastic polluter for the fifth consecutive year, Abreu says it’s more complex than a simple metric, and sometimes using plastic rather than glass is just more appropriate. He also points to Coca-Cola’s investment in plant-based, recyclable plastic and plastic from ocean waste, as well as initiatives like the attached caps in the UK. However, some consumers are more supportive of the changes than others, but the company was surprised at how consumers accepted bottles containing recycled plastic. He said: “Sustainability is always the right thing for a company, so when you rely on it in marketing it reads overly promotional. But there is a delicate balance between over-communicating and making sustainability part of your visual identity,” and that a possible solution is to find new ways to bring key elements of branding into sustainable imagery. The ‘Georgia green’ of its glass bottles was already aligned with its color palette,  but the “brand should always be the first thing you see.” 


Danone NA Sees STōK Cold Brew’s Seasonal Products A Key Part Of Its Strategy

Danone North Anmerica is making its STōK Cold Brew a major element of its growth strategy, according Brittney Polka, VP of ready-to-drink beverages, to align with the “coffeeshop at-home” trend. Polka said that the RTD cold brew coffee is an opportunity to innovate flavors and occasions, especially as it’s a relatively new concept in the home. She expects the brand to extend with additional flavors in the coming months. To meet demand, the business sunk $65 million into a new bottling plant in Jacksonville, Fla., and it’s using seasonal coffee flavors to build interest. For the coming fall and winter, STōK has re-released Pumpkin Spice Cold Brew flavor, with Peppermint Mocha for the winter season. 

Other Companies

Korea-Inspired Halmi Soda Appeals To The Health-Conscious Consumer

A Korean-inspired fizzy drink, Halmi, was designed as a take on SuJeongGwa, a sweet punch. "Halmi", translates to "grandmother," was originally inspired by founder Hannah Bae’s grandmother. The secret recipe combines natural ingredients, such as cinnamon, ginger, jujube and persimmon. A unique mix of distinctive flavors, natural ingredients and a nod to the Korean culture appeals to the health-conscious consumer. Hannah Bae wanted to produce a soda that tasted like the flavors she grew up with.

An Unsuccessful Search For A Clean Energy Drink Led To Bizz Energy

Gavin Jacono, founder of Bizz Energy, laments the fact that energy drinks are typically fill of sugar or aspartame, as well as “harmful chemicals and additives". After searching for a clean energy drink when he was younger, he started to explore his own formulation at the age of 17. Bizz Energy was born. It provides 200mg of caffeine in a 12 oz container and is free of high fructose corn syrup, aspartame, harmful chemicals and additives. It also claims to support an active metabolism, muscle mass and strength, via its SuperTurk® blend, which contains Turkesterone, Creatine, essential amino acids, L-carnitine, L-theanine, L-citrulline, Niacin and Biotin. 

New Marine Collagen & Hemp Beverage Should Be Seen As A “Lifestyle Upgrade”

A partnership between Uncle Bud's Hemp & CBD and Chelsea B. Drugstore has resulted in the Marine Collagen & Hemp Beverage, which the partners describe as less a drink and more a lifestyle upgrade. There are three flavors - Peach Tea, Lemon Lime and Tropical – and each contains hemp seed oil, sustainable marine collagen, and other ingredients such as Vitamin C, ginger, magnesium, turmeric and glucosamine. Natural sweetness comes from monk fruit. The brand claims that the marine collagen promotes radiant skin as well as bone and joint health. 

The Acquisition Of Extra Power Gives Britvic A Stronger Hold In Core Brazil Region

Britvic plc has completed the acquisition of the Extra Power energy drink brand in Brazil. The deal with GlobalBev includes three other Brazilian soft drinks brands: the Flying Horse energy brand, juice brand Juxx, and the Amazoo acai smoothie range. Britvic hopes to exploit Brazil’s energy’s fast-growing category, which grew 17 percent last year and is expected to grow 20 percent this year. Extra Power has a market share of 42 percent in its core regions near Brasilia, where the acquisition includes a modern warehouse to enhance Britvic’s supply chain across Brazil’s Centre-West region. 

Ooh La Lemin Lemonade Acquired By Sprecher Brewing

Florida-based Kona Gold Beverage, Inc. is to sell Ooh La Lemin Lemonade brand to Sprecher Brewing Company. Ooh La Lemin has 10 SKUs. Instead, Kona will focus on its Gold Leaf Distribution subsidiary in order to deliver profitability. It will also continue with its HighDrate Energy Waters, sold online.
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