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Beverage Innovation

Tracking The Drinks Marketplace


Molson Coors, Coca-Cola Team Up For New Hard Tea

Peace Hard Tea, a new hard tea launch, is the result of a collaboration between Molson Coors Beverage Company and The Coca Cola Company, following the Topo Chico Hard Seltzer collaboration in 2021. Peace Hard Tea is a 5% ABV beverage in three flavors: peach, raspberry and lemon. Joy Ghosh, VP of Above Premium Flavor at Molson Coors, said: “Hard tea is currently growing faster than any other beer alternative product.” They are forecast to exceed $19 billion in market value by 2032, from just $2 billion last year. The new product is available in the Southwest of the US supported by social, digital and out of home marketing, aimed at Gen Z over 21s and millennials. 

Coca-Cola Asks Judge To Dismiss Health Messaging Complaint On Minute Maid Boxes

Responding to a federal class action filed a few months ago, which sought Coca-Cola to cease claims on packaging that its 6oz. Minute Maid juice boxes are “good for you,” the company has requested the claims are dismissed. The complaint cites expert opinion claiming that fruit juice is unhealthy and can increase the risk of heart disease and type 2 diabetes. An attorney for Coca-Cola argued that the packaging does not mislead consumers and that the claims are part of implied and explicit nutrient claims, allowed under FDA rules, and that the packaging explains that the juice has zero added sugar and vitamin C. US District Judge Vincent Chhabria, however, said that the messaging’s “clear implication” is that the juice actively contributes to a healthy diet, and that pictures of fruit on the box could suggest to consumers that the juice was as healthy as eating unprocessed fruit. Chhabria promised to issue a ruling in the coming weeks.

Coca-Cola Study Finds It Contributed $57.8 Billion To US Economy In 2022

The Coca-Cola system in the US, The Coca‑Cola Company and 64 independently-owned bottlers, contributed almost $58 billion to economic activity in the US last year, according to its calculations published in a recent report. It supports over 854,000 jobs across several sectors and produces and sells almost 800 beverages across 55 brands and 10 categories. The study was prepared by Steward Redqueen, a global consultancy, and claims the system invested almost $28 billion by purchasing goods and services in the US. 


Kellogg and Nestlé Collaboration Brings You Milk Flavors Inspired By Breakfast Cereals

A partnership between Nestlé and Kellogg has resulted in two beverages inspired by breakfast cereals and launched under the Frosted Flakes and Eggo brands. The frosted cornflakes flavor drink is called Nestlé Sensations Frosted Flakes’ cereal-flavored milk, and Nestlé Sensations Eggo maple waffle-flavored milk tastes of “toasty waffles,” butter and maple syrup. Both are available across the US at $2.59 for a 14oz bottle, Sensations Frosted Flakes from November and Sensations Eggo from January 2024.

Other Companies

Functional Beverage Brand Aims To Bring ‘Happy Hedonism’ To US Consumers

Illicit Elixirs has launched a range of carbonated and non-alcoholic ready-to-drink beverages aimed at promoting dopamine production and bring consumers “happy hedonism”. The line-up has four flavors: Let’s Party Peaches, Watermelon Lime Thirst Trap, Late Night Fruity Call and Vegas Debauch-A-Berry. Each contains ‘DopaJoy’, its own functional mix of ingredients that includes vitamins, amino acids and antioxidants, like niacin, saffron and vitamins B6 and C, as well as ginseng, decaffeinated green tea extract, taurine and l-theanine. The products come in 12-packs and are available through e-commerce partners, including Walmart, with Amazon joining soon and further distribution to be announced later this year.

G Spot Launches New Flavor To Improve Libido

A brand co-founded by Gillian Anderson and launched earlier this year, aims to improve libido. G Spot launched with three flavors - Soothe, Lift and Protect – and has recently added Arouse, to time with season 4 of Sex Education. Arouse contains Passionfruit, White Peach and Habanero, as well as functional ingredients, including Butterfly Pea, which is used as an aphrodisiac in traditional medicine, and amino acids I-Arginine and I-Citrulline to increase blood flow to sexual organs. All flavors can be purchased online in six- and 12-packs of 250ml cans, and also offline in Harvey Nichols.

Two New Products From Clear Cut Brands Target Hydration And Energy

Clear Cut Brands is launching two new product lines, Clear Cut Hero and LEVO Energy + Focus. The former is a hydration drink for those with an active life. It contains essential electrolytes, sodium, magnesium, calcium, niacin and vitamin C, and there are no artificial ingredients, high-fructose syrups or aspartame. Flavors include mango and peach Nexus, blue raspberry Cosmic and lemon and lime Eclipse. LEVO Energy + Focus provides an alternative to conventional energy shots. Each 2oz. shot has 75mg of caffeine, derived from tea, and 75mg of l-theanine for mental clarity. It offers two flavors: grape and berry. 

Three New RTD Mocktails From J2O Will Hit The Shelves In October

Britvic’s J2O brand is launching ready-to-drink Mocktails in three flavors: Strawberry & Orange Blossom Mojito, White Peach & Mango Daiquiri and Blackberry & Blueberry Martini. Ben Parker, retail commercial director at Britvic, said: “We know that many people are looking for ways to make their ‘big night in’ or special occasions at home stand out, to even measure up to an evening out”, and added that the non-alcoholic drinks market is gaining momentum, with taste the main driver for soft drinks. The new line will have a MRSP of £1.29 for a 250ml can and be available in the convenience channel from October. 
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