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Beverage Innovation

Tracking The Drinks Marketplace


CCEP Anticipates Growth For Costa Coffee RTD Range As Consumers Shift To Cold Alternatives This Summer

Coca-Cola Europacific Partners anticipates continued growth this summer for its Costa Coffee ready-to-drink range, which includes Latte, Flat White and Frappé varieties, as consumers swap their traditional hot morning coffees for cold alternatives. Amy Burgess, senior communications manager at CCEP, noted that the range surpassed the overall coffee segment’s performance with a 60.7% increase in value and 47.8% in volume. Burgess attributed this success to the popularity and quality of the Costa Coffee brand.

CCEP Emphasizes Importance Of Chiller Space For Energy Drink Innovations To Drive C-Store Sales

Amy Burgess, senior trade communications manager at Coca-Cola Europacific Partners, emphasized the importance of C-store retailers allotting chiller space to innovations in the energy drinks sector to capitalize on its continued growth. Burgess noted that energy drinks contributed over £210 million to the soft drinks category in 2022, experiencing a 14.2% increase in sales value.


Danone Rebrands Activia Dairy Brand To AktiBio In Russia

Danone rebranded its Activia dairy brand to AktiBio in Russia, a move that solely impacts the brand’s name and packaging, as part of its ‘localization’ strategy. Danone believes this initiative will allow the company to resume investment in the development and support of Russia’s modern dairy category. Danone had previously announced its decision to discontinue investment and exit the essential dairy and plant-based business in Russia by October 2023 in light of the nation’s invasion of Ukraine.

Other Companies

Health-Ade Partners With LA Dodgers And Online Personality Ryan Seacrest, Plans Major Marketing Campaign Next Year

Health-Ade, a US-based organic Kombucha brand, formed a two-season partnership with the LA Dodgers. As part of this collaboration, Health-Ade will make its 11.5 oz cans of kombucha available in select flavors at Dodger Stadium. The brand also established a long-term partnership with online personality Ryan Seacrest, who will assist in the creation of advertising and omnichannel media content for Health-Ade. Furthermore, Health-Ade has announced its intentions to launch a new major marketing campaign next year, which will incorporate various resources such as collaborations with influencers and celebrities, along with the introduction of new flavors.

Wholesome Organics Launches Flagship Clean Energy Shot Range

US-based health and wellness company Wholesome Organics launched its flagship Clean Energy Shot range. The organic beverages are designed to provide an energy boost with functional benefits, such as enhancing mental clarity and physical endurance. The shots are crafted with a yerba mate caffeine base, enriched with B12 vitamins, and include adaptogens like lion's mane, cordyceps, guarana and ashwagandha. The range is offered in Blueberry, Cherry Pomegranate and Passion Fruit flavors and can be purchased as a 3-pack of 2.5fl oz bottles for $11.99 from the company’s website. 

Senator Calls For FDA Investigation Of PRIME Energy Beverage Over Caffeine Levels And Marketing Practices

Senator Charles Schumer urged the FDA to investigate PRIME, a sports and energy beverage brand co-founded by YouTubers Logan Paul and KSI, due to concerns about its high caffeine levels and marketing practices. PRIME Energy, which has gained popularity among children, contains 200 milligrams of caffeine per 12 ounces. Schumer suggested that the similarities in online marketing between PRIME Energy and PRIME Hydration, the brand’s caffeine-free sports beverage, could potentially mislead parents into purchasing the caffeinated product thinking it is a juice. 

Consumer Demand For Convenient And Healthy Options Drives Growth Of Functional Beverages, With Sustainability Also Important

Louisa Lawless, CSO at Stratus Group, highlighted that increasing consumer demand for convenient options that support their on-the-go lifestyles and health has fueled the rapid growth of the functional beverage category. Lawless also emphasized the rising significance of environmental considerations in consumer purchasing decisions, indicating a heightened focus on the sustainability of beverage products.

Royal Unibrew Agrees To Acquire Vrumona, Netherlands' Second-Largest Soft Drinks Manufacturer, From Heineken

Royal Unibrew, a Danish beverage company, reached an agreement to acquire Vrumona, the second-largest soft drinks manufacturer in the Netherlands, from Heineken for €300 million. The acquisition will provide Royal Unibrew with a presence in the Netherlands’ soft drinks market and the license to produce and distribute PepsiCo’s portfolio domestically. The deal is expected to be completed in September or October 2023, subject to regulatory approval. 

Lucas Kwan Peterson Of The LA Times Publishes Ranking Of 70 Still Waters By Taste

Lucas Kwan Peterson of the LA Times published his official Bottled Waterpower Rankings, where he assessed and ranked 70 still waters based on taste. The top five waters in his rankings started with Mountain Valley at number one, followed by Aqua Carpatica, Castle Rock, Acqua Panna, and Fiji.

Soft Beverages Offer Opportunity For Licensed Venues To Attain Pre-Pandemic Trade Levels

Adam Russell, Britvic Director of Foodservice & Licensed, suggested that the cost-of-living crisis and wellness trends have increased consumer demand for value for money and healthier options in the on-trade market. He specifically highlighted the significant growth in the soft beverages category, which he believes presents a major opportunity for licensed venues to regain their pre-pandemic trade levels. According to Britvic's Soft Drinks Survey 2023, low and no alcohol on-trade volumes are expected to grow by 48% to 117 million liters by 2027.
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