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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola Europacific Partners Highlights Importance Of Low And No Sugar Beverages For Summer Retail Sales

Amy Burgess, senior trade communications manager at Coca-Cola Europacific Partners, advised retailers to offer a strong selection of low- and no-sugar options alongside full-sugar soft beverages to accommodate consumer preferences during the summer season. Burgess emphasized the potential of these beverages to drive impulse sales in HFSS-restricted areas like aisle ends and till points.

Coco-Cola’s BodyArmor Launches Line Of Rapid Rehydration Beverages

Coco-Cola’s BodyArmor launched BodyArmor Flash I.V., a line of rapid rehydration beverages. The beverages offer 2,290mg of electrolytes per 20 fl. oz. bottle and are infused with coconut water, zinc and vitamins B and C for immune system support. The beverages are also free from artificial flavors, sweeteners and dyes. Flash I.V. comes in six flavors: Cucumber Lime, Orange, Fruit Punch, Tropical Punch, Grape and Strawberry Kiwi. The beverages are available in select regional retail stores, with plans for a nationwide launch in retail outlets and online via Amazon scheduled for 2024.


Evian And Wimbledon To Introduce On-Court Refillable System For Players

Evian and Wimbledon have partnered to introduce Wimbledon’s first-ever-on-court refillable system for players, which will be piloted during the 2023 Championships. Players will receive reusable bottles to be refilled with Evian natural mineral water on the court and in designated player areas, including practice courts, dressing rooms, and restaurants.


Monster Energy To Launch Line Of Non-Caffeinated Hard Teas In Late 2023

Monster Energy announced the upcoming release of a line of non-caffeinated hard teas under the sub-brand Nasty Beast. The 6% ABV beverages will come in four undisclosed flavors. The products will be offered in 12-can variety packs as well as individual 23- to 24-ounce cans. The release of Nasty Beast is scheduled for late 2023.

Other Companies

Once Upon A Coconut Expands Premium Coconut Water Line With Two Flavors

Once Upon A Coconut, a US-based brand specializing in 100% premium coconut water, expanded its lineup with two new flavors: Coconut Water with Pineapple and Coconut Water with Chocolate. The beverages are offered in 12-pack 11 fl. oz. slim cans priced at $24.99 and are available at select retail stores, online platforms and partnering establishments.

Katy Perry’s De Soi Expands Non-Alcoholic Sparkling Apéritif Lineup With Trés Rosé

De Soi, Katy Perry's non-alcoholic sparkling apéritif brand, expanded its lineup with De Soi Trés Rosé. The beverage offers the essence of sparkling brut rosé, featuring notes of red fruits and florals. It is infused with adaptogens including lion’s mane, saffron and l-theanine, designed to create a mood-boosting effect. The beverage is vegan, non-GMO and gluten-free, with no artificial flavors or coloring. Trés Rosé is available in 4-pack 8 fl. oz. cans for $25 on the brand’s website and in single cans from select US retailers. 

G FUEL And HoYoverse Introduce Traveler's Ale: A Sugar-Free Energy Formula

G FUEL and HoYoverse partnered to launch Traveler’s Ale, a sugar-free energy formula inspired by the Genshin Impact video game. The Cactus Lime flavor energy formula requires mixing with water and offers 15 calories and 140mg of caffeine per serving. It is enriched with vitamins, amino acids and antioxidants. Traveler's Ale is available on G FUEL's website in Collector Boxes and 40-serving Tubs while supplies last. Shipping is scheduled for September 2023.

Energy Beverage Sales Surge In South Korea, Fuelled By Growing Popularity Of Highballs

According to market research firm Euromonitor International, energy beverage sales in South Korea reached $124.2 million in 2022, marking an 18 percent increase from the previous year and a 52 percent jump from 2020. The beverages have also topped the sales ranking in major open markets, including 11Street Co, this year. This growth is primarily attributed to the rising popularity of highballs among young consumers, which combine energy beverages with alcoholic base spirits. 
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