Coca-Cola
Coca-Cola HBC To Acquire Finlandia Vodka Brand
In a deal worth around $220 million, Coca-Cola Hellenic Bottling Company has agreed to acquire Finlandia, the vodka brand, from Brown-Forman. Finlandia has annual global distribution of some 2.7 million nine-liter cases. Coca-Cola HBC has been distributing the brand for almost 20 years and this will boost its position in premium spirits as well as create opportunities in the premium and super-premium non-alcoholic ready-to-drink market. Completion is expected in the second half of this year, subject to regulatory approval. Not everyone, however, is as convinced of its wisdom. A Grocer UK article on Coca-Cola’s move into alcoholic drinks, to become a “total beverage company”, highlights the failure of some of its related initiatives, such as Topo Chico in the UK in late 2020. It has seen sales fall significantly in the year to April 2023. Instead, the author suggests Coca-Cola should stick to innovations like the Jack Daniel’s read-to-drink products, and maybe a similar tie-up with Finlandia could work.
Danone
Danone China Launches New Product As Electrolyte Drinks Category Booms
Mizone Electrolyte +, a grapefruit-flavored electrolyte drink from Danone, is targeting booming demand in the category in China. The base is coconut water, and the bottle also holds 455mg of five electrolytes: potassium, calcium, sodium, magnesium and chloride. Danone China cites a report by Qianzhan Industrial Research Institute that says electrolyte beverages have become the fastest growing drinks category in China. It was launched on e-commerce (JD and Tmall) in May and will be gradually introduced to sports venues and small stores in certain cities.
Nestle
Sanpellegrino Is Taking To The Road In The UK This Summer
Under the tag “Treat yourself to a Taste of Italy”, Sanpellegrino Italian Sparkling Drinks is hitting UK cities this summer with an out-of-home national campaign at key occasions, using a retro touring bike in locations like Manchester and London. The aim is to boost trial with consumers while they are “out and about.” The Tastefully Light sparkling fruit range comprises Limonata (lemon), Aranciata (orange), Aranciata Rossa (blood orange), Melograno & Arancia (pomegranate & orange), Limone & Menta (lemon & mint) and Pompelmo (grapefruit). Every can contains 16 percent or more real fruit juice from the Mediterranean as well as naturally sourced sweeteners.
Other Companies
Ruby Red Grapefruit Joins The HOP WTR Stable
Non-alcoholic sparkling hop water brand HOP WTR is adding Ruby Red Grapefruit to its six-product portfolio, in partnership with Brand Ambassador and mixed martial artist Dustin Poirier. The current range comprises Classic, Mango, Lime, Blood Orange, Peach and Ginger Limeade. Grapefruit is currently in the top three fastest growing sparkling water flavors, and this new product also offers mood-boosting adaptogens and nootropics. Along with no alcohol, there are zero calories and carbs, and no sugar. The new flavor is available for pre-order at hopwtr.com for $36.99 for a 12-pack, with a retail rollout to follow.
Remedy Drinks Brings Two New Energy Drinks To Market
Better-for-you drinks brand Remedy Drinks has launched new Berry Blast Energy and Tropical Twist Energy drinks. They are organic, 100 percent plant-powered all-natural energy drink options made with clean caffeine. They are based on raw green coffee bean extract and ginseng and each 11.2 oz can contains 110mg of natural caffeine, 5 calories, 5g of carbs, and no sugar or artificial ingredients. Tropical Twist Energy has ripe mango and pineapple notes; Berry Blast Energy has ripe juicy berry notes. They are available on Amazon and the Remedy Drinks website
Abstinence Spirits USA To Debut Two New 0% Alcohol Spritz Products At 2023 Summer Fancy Food Show
Non-alcoholic spirits brand Abstinence Spirits USA will launch ready-to-drink Sparkling Blood Orange Aperitivo Spritz and Sparkling Lemon Aperitivo Spritz at the 2023 Summer Fancy Food Show in New York City in late June. The company’s products first hit the US market last September 2022 following an initial launch in South Africa three years ago. The products are alcohol-free, low in sugar and contain natural color and no artificial flavors. The new products join the current lineup of four nonalcoholic spirits and two aperitifs and are ideal for mixing into no- or low-alcohol cocktails.
Frazy launches New RTD Coffee Concentrates, Delivered To Your Door
Frazy Bottles, 2.75 oz. concentrated versions of ready-to-drink specialty coffees, can be delivered to customers’ doors in six- or 12-packs. Customers can choose to add hot or cold water and the milk powder provided before frothing (using the complimentary frother). Flavors include Vanilla Latte, Caramel Macchiato, Vietnamese Coffee and many more. Customers can choose from different milk options, such as whole, almond, coconut and oat, and the sweetness level, and can add their name to the bottles for further personalization. Prices start at $24.99 for a six-pack. This new innovation follows the brand’s Frazy Cups, 8 oz. frozen coffees, bobas, teas and mocktails.
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