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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola President And CFO Emphasizes Enhanced Consumer Engagement For Beverage Purchases

Coco-Cola President and CFO, John Murphy, highlighted that only around 6-7 percent of consumers make beverage purchases while shopping, indicating the need for improved consumer engagement at the point of purchase. To address this, Murphy emphasized the importance of understanding consumer preferences and behaviors, effective market segmentation and providing a range of pricing options to meet diverse demands.

Coca-Cola Bottling Co. Receives Approval To Construct New Distribution Center In Alabama

Coco-Cola Bottling Co. will build a new distribution center in Auburn, Alabama, after receiving approval from the Auburn City Council. The 24,000-square-foot plant, expected to open in 2025, will bring a capital investment of $15 million and create 75 full-time jobs. The facility will distribute Coca-Cola branded beverages produced in Alabama, serving the entire East Alabama region.

Keurig Dr Pepper

Keurig Partners With The Rolling Stones To Launch Limited-Edition 'Start Me Up' Iced Coffee Kit

Keurig, a US-based company specializing in coffee pods and machines, collaborated with The Rolling Stones to introduce a limited-edition ‘Start Me Up’ iced coffee kit. The kit includes a custom-designed K-Iced Brewer, a matching tumbler and a ‘Start Me Up’ K-Cup pod coffee blend featuring nutty roast and strawberry flavors. All items showcase an iced-coffee-inspired twist on The Rolling Stones’ logo. Additionally, the kit offers a specially curated Spotify playlist by the band. The kits are available at Keurig’s website for $139.99, while supplies last.

Other Companies

Chobani Introduces Zero Sugar Yoghurt Beverages

Chobani, a U.S.-based brand specializing in Greek yogurt, expanded its zero-sugar offerings with the launch of Chobani Zero Sugar Drinks, a range of 100 percent natural yogurt beverages. The lactose and preservative-free drinks provide 10g of protein and 50 calories per serving. Available in Mixed Berry, Peaches & Cream, Strawberry Cheesecake and Milk & Cookies flavors, the beverages are priced at $1.99 per 7 fl oz bottle.

Gorgie Offers Clean Sparkling Energy Drinks In Six Flavors

Gorgie, a US-based brand founded by former Victoria Secret executive Michelle Grant, offers a range of clean sparkling energy drinks. The sugar-free beverages are enriched with l-theanin and biotin, offering five calories and 150mg of caffeine per 12 fl oz can. Gorgie comes in six flavors: Citrus Burst, Watermelon Crush, Mango Tango, Paradise Punch, Peachy Keen and Electric Berry. The beverages are available at 700 retail locations nationwide, with a pack of 12 cans priced at $38.

Splash Beverage Group Launches TapouT Cognitive Energy Drinks

The US-based Splash Beverage Group launched TapouT Cognitive Energy, a line of sparkling energy drinks designed to enhance cognitive function, mental clarity and focus. Developed in partnership with former NFL player and TapouT investor Drew Brees, the beverages contain natural caffeine, antioxidants and no sugar or artificial colors, offering 10 calories per serving. TapouT Cognitive Energy comes in three flavors: Cherry Lemonade, Orange and Peach Mango. The products will be available at tapoutdrinks.com starting early July. 

Swoon Introduces Lemon And Raspberry Iced Tea Flavors To Its Zero-Sugar Beverage Lineup

Swoon, a US-based zero-sugar beverage brand, expanded its Iced Tea lineup with two new flavors: Lemon Iced Tea and Raspberry Iced Tea. The beverages are sweetened with monk fruit and aim to capture nostalgic summertime tea flavors. The new flavors will be available later this month on Swoon's website, with 12 fl oz cans priced at $29.99.

Concerns Raised Over Excessive Caffeine Intake Among Minors From Healthy Energy Drinks

The energy beverage market has witnessed an increase in no-sugar, low-calorie drinks aimed at health-conscious consumers. However, health experts have raised concerns excessive caffeine consumption among minors. Energy drinks marketed as healthy often contain high levels of caffeine, exceeding recommended intakes for minors and potentially leading to adverse health effects. Despite previous labelling and marketing restrictions for children in the energy drink industry, critics argue that some products still target young consumers.

Swiss Beverage Company Introduces Vivi Nova, Low-Sugar and Natural Soda Developed Using AI

Swiss beverage company Vivi Kola launched Vivi Nova, a low-sugar and 100 percent natural soda developed in two days using AI tools. The recipe, generated by ChatGPT, includes water, lime juice, haskap berry juice, ginger juice, chicory root powder, and cane sugar. The name ‘Vivi Nova’ and the product's label were developed using Midjourney and Unreal Engine. Viva Nova is available at Migros, a major Swiss retail store, and will soon be distributed at ViCAFE, Vivi Kola's sister company. 

Polka Expands Range of Premium Alcohol-Free Beverages With Three New Options

Australia-based beverage company Polka expanded its range of premium alcohol-free beverages with three new options: Sparkling Cuvee made with wild harvested native Lilly Pilly, Sparkling Rose featuring the native botanical Davidson Plum, and a Blood Orange Italian Aperitif. The gluten-free, vegan-friendly, and low-calorie beverages are made using traditional methods and then undergo alcohol extraction. The products are available online and at retail stores nationwide.
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