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Beverage Innovation

Tracking The Drinks Marketplace


Jack Daniel’s & Coca-Cola RTD Launches In UK

Jack Daniel’s and Coca-Cola ready-to-drink cocktail is officially launching in the U.K., with a Coca-Cola Zero Sugar version to follow. The beverage will expand to other European and Latin American and Asian countries throughout 2023. 


Red Bull Under Investigation For Anti-Competitive Tactics

Red Bull was raided by European Union antitrust regulators last week on suspicion of taking part in a cartel and abusing its dominance. Following the raid, Monster Energy accused Red Bull of targeting it with anti-competitive practices. 


Nestlé’ Nestea Iced Tea No Longer Sold In Germany

Nestlé’s Nestea Iced Tea brand will no longer be sold in Germany as its contract with its distribution partner ends. A spokesperson for Nestlé Germany declined to give a reason why it had not renewed its contract with the unnamed distributor. They added the brand was also sold under a straight license agreement by distributors in countries including Poland, Czech Republic, Slovakia, the Baltics, Hungary, Romania and Bulgaria.

Nongfu Spring

Nongfu Spring Reports Profit And Revenue Growth

Chinese beverage company Nongfu Spring reported an 18.6 percent increase in net profit last year to $1.2 billion and a 12 percent jump in revenue to $4.8 billion, despite the Covid-19 pandemic and a rise in raw material costs. Bottled drinking water revenue rose 7 percent to $2.67 billion, tea beverages surged 51 percent to $1 billion and fruit juice climbed 10 percent to $420 million. However, revenue from other beverages, including soda and coffee, fell 23 percent to $200 million. Gross profit margin fell to 57.4 percent from 59.5 percent due to the rising cost of packaging materials.

Other Companies

5-Hour ENERGY Launches Hawaiian Breeze Flavor

5-hour ENERGY has launched a Hawaiian Breeze flavor of its Extra Strength Shots along with a summer-themed promotion. With a passionfruit, orange, and guava flavor, the shot features B-vitamins, amino acids, nutrients, and 230 mg of caffeine. The campaign encourages fans to "Charge Up Your Summer" with an opportunity to win an Eco Charger Lithium Prestige ATV valued at $25,000.

G FUEL Introduces Pickle Juice Flavor

G FUEL has launched a new Pickle Juice flavored energy formula to become part of its core line. G FUEL’s Pickle Juice Collection includes merchandise such as clothing, tote bags, pillows and a Collector's Box with a 40-serving Tub and exclusive 16 oz Shaker Cup. G FUEL Pickle Juice is sugar free, low calorie and loaded with antioxidants from 18 different fruit extracts. 

Health And Wellness Dominates Energy Drinks Category

While energy drinks have traditionally been consumed by teenagers and blue-collar workers, a slew of new brands are increasingly targeting a wider cohort of health-focused consumers. These consumers are looking for natural sources of caffeine and energy through ingredients such as green coffee beans, green tea, and yerba mate. They are also looking for drinks with lower sugar and fewer calories with functional benefits such as immunity and hydration support. Big energy players are responding to the trend, with companies such as Monster and Red Bull launching zero sugar and low-calorie varieties. However, their innovation lags new brands, who are better able to adjust to consumer preferences and trends. 

Health-Ade Launches Aluminum Can Packaging For Kombucha

Health-Ade has launched a new aluminum can format for its kombucha beverages. The new aluminum can aims to create a lower barrier to entry for first-time consumers by lowering the price point and offering a more familiar format. Health-Ade’s can format will also help increase household penetration through providing multi-pack options. Additionally, Health-Ade can access new distribution channels that might not have been possible with the glass bottle. Health-Ade recently signed a multi-year deal with the LA Dodgers to sell its products in the stadium and market the benefits of kombucha, but the baseball stadium didn’t allow glass bottles to be served. The new can will be available individually or in four-packs nationwide at Sprouts, Whole Foods Market, and Walmart, and 12-can packs will be available from Health-Ade's website.

Lipton Ice Tea Features New Packaging & Sugar Reduction

In the U.K., Lipton Ice Tea has relaunched its range in a modernized packaging design for all flavors. The packaging refresh is also accompanied by a reduction in sugar across the core range of Peach, Lemon and Green Mint & Lime flavors. 
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