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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola To Divest Bottling Operations In India

Coca-Cola will divest its bottling operations in India as a result of its global strategy to sell asset-heavy operations and focus more on brands and strategy. Coca-Cola had first started the divestment process at the end of 2019, selling off its bottling units in the north, which accounted for 10 percent of its bottling operations. Plans to sell the remaining business were paused due to the pandemic. The sell-off process would involve the asset sale of about two dozen bottling plants operated by Hindustan Coca-Cola Beverages. Potential buyers could include industrial houses or foreign or local bottling partners. 

Coca-Cola To Invest Significantly In India

Coca-Cola is investing significantly in India along with its bottling partners due to the country’s rapid development. The expansion of electrification into India’s rural neighborhoods provides Coca-Cola with the opportunity to install chillers in stores to sell cold beverages. A growing economy and an emerging middle class will also open new markets for its beverages. Following these developments, Coca-Cola India experienced its strongest year on record in 2022. 

Innocent Discontinues Dairy Alternative Range

The Coca-Cola Co.’s Innocent brand announced it is discontinuing its range of dairy-free milk alternatives. Innocent’s Almond, Hazelnut, and Coconut beverages launched in 2018 and will be discontinued from April 2023 due to poor sales performance. However, Innocent has stated it is exploring the use of dairy alternatives as ingredients in its products.

Other Companies

RTD Tea Beverages Are Trending In APAC Countries

Ready-to-drink tea beverages are gaining popularity in the APAC region, and companies are focusing on innovation to attract younger consumers. Hindustani Unilever has launched a new premium tea under its Red Label brand, which is designed for pregnant and lactating women. The beverage has 80 percent less caffeine content and contains ayurvedic ingredients to provide nourishment. Asahi is also launching Sou, a new green tea beverage that provides a unique aroma achieved by partially fermented tea leaves. 

Fhirst Launches In UK

Fhirst has launched in the UK with its all-natural Living Soda line. Each can of the zero-sugar beverage contains 2 billion living probiotic cultures and 5 grams of prebiotic plant fiber to improve immunity and brain health. Fhirst is available to purchase on its website in three flavors: Cherry Vanilla, Passion Fruit and Ginger Mandarin. 

Ito En Partners With Nongshim To Launch Drinkable Cold Ramen

Japanese beverage manufacturer Ito En has launched canned drinkable cold ramen. Nomu Fururu Reimen has been produced in collaboration with Korean instant ramen company Nongshim. The drink contains kimchi extract, gochujang paste and vinegar to replicate the taste of ramen without noodles. The beverage is the first collaboration between Ito En and Nongshim, with more to come. The drink will be available at stores nationwide from April 10, at a recommended retail price of 139 yen.

Coconutea Launches In UK

Coconutea is launching in the UK with its King Coconut Water with Green Tea range. Made with Sri Lankan King Coconut and premium green tea, the beverage is available in six flavors: lemon, peach, pineapple, passionfruit, strawberry and soursop. The RRP per bottle is £3.49.

Savvy Unveils Nootropic-Infused Coffees And Energy Drinks

Australian beverage start-up Savvy has launched with two lines of nootropic-infused beverages designed to optimize cognitive performance. Savvy Coffee comes in coffee pods and coffee powder, both with biodegradable compostable packaging. Savvy Drink is a lightly sparkling energy beverage with zero sugar and is available in three flavors: lemon-lime, passion fruit and mixed berry. Both variants contain a blend of nootropics, including Ashwagandha, Rhodiola rosea, Lion’s mane mushroom, L-Theanine, Panax ginseng, Creatine, Green tea extract, Natural caffeine and vitamins B1, B2, B3, B5, B6, B12 and C. Savvy claims these blend of ingredients helps energize the mind and body, improve focus and mood, and reduce anxiety and stress. 
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