Coca-Cola
CCEP Launches New Summer-Inspired Schweppes Soda Flavors
Coca-Cola Europacific Partners has expanded its Schweppes Soda portfolio with two new flavors: Melon Watermelon and Peach Coconut. The new flavors are set to roll out from the middle of March and will be supported by a marketing campaign launching in Q2, including digital and out-of-home advertising, paid social media, influencer activity and point-of-sale kits.
Keurig Dr Pepper
Keurig To Emphasize Iced Offerings In 2023
Keurig Dr Pepper is hoping to increase sales of at-home coffee brewing systems by promoting its ICED coffee machines, equipped to brew over ice. Pandemic-driven sales growth has declined, and Keurig is trying to recover by targeting younger generations’ growing preference for cold-coffee options. In 2023, Keurig plans to emphasize its iced offerings through expanded machines and pods, backed by dedicated marketing and focused retailer support.
Monster
Monster Expects Strong 2023 With Upcoming Launches
Monster’s net sales for 2022 increased 13.9 percent to $6.31 billion, from $5.54 billion in the comparable period in 2021. Gross profit margin was 50.3 percent, compared with 56.1 percent in 2021. Monster is hoping its upcoming product launches will lead to another successful year. Monster has recently launched its energy drink-inspired alcoholic beverage The Beast Unleashed in six states. Also in alcohol, Monster is refreshing brands via the CANarchy Craft Beer Collective – a craft beer and hard seltzer company it acquired last year. Furthermore, it is planning to launch Reign Storm, which will be positioned as a ‘total wellness energy drink’, in U.S. retail this month in four flavors.
Nestle
Nestlé Hints At Coffee Lemonade Beverage Innovation
Nestlé has applied to register the name ‘Coffeenade’ with the Intellectual Property Office, under class 30, accounting for coffee-based beverages and iced coffee; and class 32, covering lemonades and coffee-flavored carbonated beverages. The trademark activity points to Nestlé developing its own take on mazagran – an Algerian drink comprising espresso, ice and fresh lemon juice.
Other Companies
Happi Launches Cannabis-Infused Seltzers For Day And Night
Cannabis-infused seltzer brand Happi has introduced two new functional beverages made specifically for day and night. Happi Glow and Happi Nightcap are vegan, all-natural and made with minor cannabinoids and functional mushrooms. Happi Glow is Blood Orange Ginger flavored and contains 5mg of THC, 5mg of CBD, 3mg of CBG, 2mg of CBN, and lion's mane mushrooms to help promote calm and focus. Happi Nightcap is Turkish Apple Tea flavored and contains 5mg of THC, 5mg of CBN, and reishi mushrooms to help consumers relax and sleep better. Happi has filed a patent application covering the formulation for the products. Happi Glow and Nightcap are now available at select retailers in Minnesota and on the brand’s website.
Reliance Group To Reintroduce 1970s Brand Campa Cola
Reliance Group announced it will reintroduce Campa Cola, an iconic 1970s Indian soda brand that once rivaled Coca-Cola and Pepsi. Campa Cola gradually disappeared in the 1990s after the country opened to foreign investment and international soda brands gained popularity. With the relaunch, Reliance Groups hopes to appeal both to middle-aged Indians nostalgic for the brand and to introduce the cola to a younger crowd who might not remember its previous incarnation. The brand will relaunch this summer in three flavors: Cola, Lemon and Orange.
Lucozade Sports Unveils Zero Sugar Variant
Sports drink brand Lucozade Sport has launched a new Zero Sugar variant in Orange & Peach and Raspberry & Passion Fruit flavors. The drink is low in calories and contains sodium and Vitamin B3 to hydrate and reduce tiredness during sporting activities. The range aims to appeal to health-conscious consumers who do not currently buy into the Lucozade Sport brand. The launch will be supported by an above-the-line advertising campaign from April across digital and social media.
Water Tech Company Source Global Acquires Proud Source Water
Source Global, a company that uses technology to produce drinking water from the atmosphere, has acquired sprint water brand Proud Source Water. Source Global's Hydropanel uses sunlight and air to produce drinking water without extracting from existing freshwater resources. A certified B Corp, Proud Source sells naturally alkaline water in recyclable aluminum bottles, which can be found at retailers and foodservice locations across the U.S. Proud Source will expand its product portfolio to include water produced via Source Global's technology, creating “the first completely renewable and sustainable bottled water.” The product will be available nationally in early 2024.
Fritz-Kola To Expand To France And Spain
German cola company Fritz-Kola is expanding to France and Spain, where it plans to produce locally. Started by two college students in 2000, Fritz-Kola has built a strong following in Germany and other central European countries, including Austria and Switzerland. Fritz-Kola is sold in reusable glass bottles and contains real cola nut extract and 25mg of natural caffeine/100ml from green coffee bean extract. It attracts younger consumers with its branding and is specifically made for partying and special occasions.
REBBL Expands Product Portfolio
Vegan functional beverage brand REBBL has launched a new Wellness Elixir line and added five flavors to its Protein Elixir range. REBBL’s new Wellness Elixir beverages contain zinc for immune support and mineralized red algae Aquamin to support bone, joint, and gut health. The juice-based beverages are available in Tropical Greens and Berry Roots flavors. REBBL has also expanded its Protein Elixir line to include Coconut Macaroon, Strawberries & Creme and Oatmeal Cookie flavors as well as limited-edition seasonal flavors, Spiced Pumpkin Pie and Peppermint Dark Chocolate. The beverages contain 16g of plant-based protein and adaptogens and herbs including Maca, Ashwagandha, and Reishi to add additional functional benefits. REBBL’s new additions are currently available in select retailers nationwide with a planned wider release later this year.
Nichols Launches Slush Puppie Fizzie Carbonated Beverage
Nichols is introducing its frozen drinks brand Slush Puppie into the flavored carbonates category with the launch of Slush Puppie Fizzie. Slush Puppie Fizzie is HFSS-compliant, made with only natural flavors and contains zero added sugar. Available in Blue Raspberrie and Strawberrie flavors, Slush Puppie Fizzie is rolling out into the grocery, wholesale and convenience channels in 2-litre and 500ml bottles. The launch will be supported by a through-the-line marketing campaign, with in-store activations, social media support and PR.
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