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Beverage Innovation

Tracking The Drinks Marketplace


CCEP Unveils New Reign Flavor & Promotion

Coca-Cola Europacific Partners has unveiled a new flavor variant and promotion for the Reign Total Body Fuel drinks brand. The new Reign Mang-o-Matic flavor combines citrus and mango and, like the rest of the range, contains branched-chain amino acids and Vitamins B3, B6 and B12. Reign’s new promotion offers consumers the chance to win an exclusive workout experience – ‘Train with Reign’. The new variant and promotion have been designed to drive continued momentum behind the brand, which saw 9.5 percent growth last year, and tap into the continued demand for sugar-free, HFSS-compliant functional energy drinks.

Coca-Cola’s Readies Brown-Forman’s Jack & Coke RTD For US Launch

Coca-Cola’s pre-mixed ready-to-drink cocktail with Brown-Forman’s Jack Daniel’s will hit U.S. shelves in late March. The Jack Daniel’s & Coca-Cola RTD is currently on sale in Mexico, where it has exceeded sales expectations. The partnership is the first time the two companies have worked together on a product, although Brown-Forman has previously released pre-mixed Jack Daniel’s and Cola RTDs in markets including the U.K.

Costa Coffee’s UK Business Boosts Coca-Cola’s 2022 Revenues

Costa Coffee's post-pandemic recovery was a key contributor to parent company Coca-Cola's 2022 revenues. Coca-Cola reported full-year 2022 revenue growth of 11 percent to reach $43 billion. Sales in the company’s coffee segment grew 13 percent over the 12-month period, primarily driven by the strong post-pandemic trading of Costa Coffee stores in the U.K., where it operates 2,700 stores. Coca-Cola also cited the ‘continued expansion’ of Costa Coffee across international markets as boosting sales. In August 2022, Costa Coffee opened its first bricks-and-mortar outlet in the U.S., and announced market entries in Morocco, Georgia, Pakistan and Austria in its fourth quarter of 2022. 

Other Companies

Mars Launches Two New RTD Iced Coffees

Mars Chocolate Drinks & Treats has unveiled two new RTD iced coffees under its Mars and Galaxy brands. Mars Iced Coffee Mocha Latte and Galaxy Iced Coffee Latte are HFSS-compliant and contain no added sugar. The two beverages will be available through convenience and wholesale channels in the UK from next month.

Monarch Beverages Expands Reaktor Energy Drink To Nigeria

In collaboration with Planet Bottling Company, Monarch Beverages has expanded its flagship product reaktor energy drink to the Nigerian market. reaktor® Gold Power is sold in over 20 countries worldwide and contains caffeine, taurine, ginseng and inositol. 

Bottled Water Market Booms Despite Environmental Worries

The bottled water market has surged despite widespread worries over sustainability. The global bottled water industry is expected to experience revenues of $324.4 billion this year and $419.9 billion by 2029. This growth is largely being led by sparkling water. Increased awareness in health and wellbeing has also driven sales as consumers seek alternatives to sugary soft drinks and alcoholic beverages. 

Prebiotic Sodas Are Growing In Popularity

Prebiotic sodas are becoming more popular as consumers look for both refreshing tastes and gut health benefits. Brands like Olipop, Poppi, Vina and De La Calle have gained market share due to their ability to recreate classic soda flavors, such as cola and lemon-lime. A lower sugar content is essential to their success, ranging from 5-10g of sugar per can. These brands use different combinations of sweeteners while avoiding high-intensity artificial sweeteners that have a negative connotation with consumers in the space. While consumers are largely prepared to spend on their health, inflation is impacting how and what consumers are purchasing. When it comes to winning market share in 2023, prebiotic soda brands will need to maximize affordability, which will require changes to package mix and visibility in the value channels. 

LA-Based Spa Launches Pick Me Up Potions Beauty Water

LA-based spa Le Jolie Medi Spa has introduced Pick Me Up Potions Beauty Water. The ‘skin potions’ contain CBD, hyaluronic acid, glutathione, resveratrol and vitamins C&E to strengthen skin, nails and hair and boost the immune system. The drinks also claim to contain anti-aging properties, stimulate collagen production and hydrate the skin. Pick Me Up Potions Beauty Water is available to purchase in Le Jolie Medi Spas and online at pickmeuppotions.com, in three flavors: Mango Turmeric, Dragon Fruit Rose and Watermelon Cucumber. 

Special Leaf Unveils New Packaging And Formula For Olive Leaf Iced Tea

Texas-based tea company Special Leaf has unveiled a new look and formula for its naturally sweetened, olive leaf iced tea. The tea is now packaged in 12-oz slender aluminum cans and has an updated bubbly formula. Olive leaf tea originates from the Mediterranean, dating back almost 4,000 years. Special Leaf’s beverages contain energy and immune-boosting properties, as well as two times the antioxidants in green tea. Special Leaf’s beverages are available through the company’s website in four flavors: Original, Pomegranate Blueberry, Tangerine Ginger and Hibiscus Blueberry. 

The Boston Beer Co. Announces Truly Brand Refresh

The Boston Beer Co. has announced a number of changes it will make to its struggling Truly brand. Truly will undergo a brand and pack refresh with “now more refreshing” and “made with real fruit juice” callouts. Truly will focus on its core lightly flavored fruit variants, with a rotating trimester of seasonals replacing Truly Iced Tea, which has been discontinued. The decision to retire the Truly Iced Tea brand was made to simplify the portfolio for wholesalers and retailers. Truly Vodka Seltzer will also be rebranded as Truly Vodka Soda, seeking to respond to waning interest in hard seltzer and consumers’ continued preference for spirits-based ready-to-drink options. A new twelve-pack featuring new flavors of Truly Vodka Soda will roll out this April. The refreshed range will launch across the U.S. this spring alongside extensive consumer sampling and media advertising to emphasize Truly’s revamped flavor profile. 


ThaiBev Sees 4.9% Increase In Q1 Revenue

THAI Beverage recorded a 4.9 percent year-on-year increase in sales revenue to $3.2 billion in Q1. However, the company’s earnings before interest taxes, depreciation and amortization fell 7.7 percent to $390 million. This performance reflects the company’s rise in revenue, brand investment and cost push. ThaiBev’s beer business reported a 13.7 percent year-on-year rise in sales revenue to $1.1 billion, boosted by a combination of price increases, improvement in product mix and a 4.5 percent increase in total sales volume year on year. Sales revenue for non-alcoholic beverages rose 15.6 percent to $132 million, lifted by a 7.1 percent increase in sales volume as consumption improved post-pandemic. 
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