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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola Fourth Quarter Revenue Surpasses Analyst Expectations

Coca-Cola’s quarterly revenue topped analysts’ estimates, driven by higher prices for its drinks. However, the beverage company said its unit case volume, which strips out the impact of currency and price changes, fell 1 percent. Unit case volume was flat in North America and slipped 5 percent in its Europe, Middle East and Africa segment. For 2023, Coke projects comparable revenue growth of 3-5 percent and comparable earnings per share growth of 4-5 percent.

Coca-Cola To Continue Marketing Investment In 2023

Coca-Cola will take a “dynamic” approach to marketing investment in its 2023 financial year, utilizing data to ensure efficiency. In late 2021, Coca-Cola invested in a new marketing model designed to make the business “truly consumer centric”. According to Coca-Cola, the model is beginning to pay off by helping it to tie its beverages to consumption occasions and driving “deeper connections” with consumers. Going into the 2023 financial year, the company will look to build on the model to further deepen relationships with consumers through initiatives like digital experiences. It is also leveraging data insights to better understand its consumer and segment its market, and seeking to drive both affordability and premiumization to cater to differing consumer needs and drive growth. The company has already been pursuing this strategy in Europe, where it reported growth in volume and value share in the last year. 

Coca-Cola Replaces Lilt With Fanta Pineapple And Grapefruit

Coca-Cola has pulled tropical soft drink Lilt from UK shelves after 48 years. The company will continue to sell the beverage under the name Fanta Pineapple and Grapefruit, with new packaging and logo to match. The new drink will be available from February 14.

Rosalía Partners With Coca-Cola To Create New Creations Flavor Coca-Cola Move

Coca-Cola has partnered with Spanish singer Rosalía to create Coca-Cola Move, a limited-edition Creations beverage. The beverage is ‘transformation flavored’ to inspire others to push their limits and explore new expressions of themselves. To promote the beverage, Rosalía has dropped a new single, “LLYLM”, embodying the concept of transformation through a genre-crossing journey. Coca‑Cola Move cans and bottles include a scannable QR code that takes customers to the Coca‑Cola Creations Hub featuring a host of experiences: behind-the-scenes content of Rosalía recording her new single; a personality quiz that creates custom 3D, metaverse-inspired avatars and playlists based on fan responses; and an exclusive music video for the single. Fans also can bid on autographed items Rosalía credits with inspiring her transformation—including a helmet, tour outfit and poster. Proceeds will benefit the Antonio Gala Foundation, an organization that provides residency scholarships to young creators in Spain. Coca‑Cola Move launches this month in the US, Canada and more than 20 additional markets around the world.

Sprite Zero Sugar Launches Global Multichannel Campaign

Coca-Cola is launching Sprite Zero Sugar’s first global campaign, with a complete brand makeover and accompanying TV commercial. The label for Sprite Zero Sugar includes bold black lettering against a green label on a clear bottle. The global ad campaign uses the tagline: "Heat Happens. Stay Cool." The TV campaign will be supported across social, digital, out of home and shopper marketing efforts, with 15-second and 6-second cuts of the ad running across digital and social respectively. 

Keurig Dr Pepper

Core Launches Core Hydration+ Line Targeting Varying Wellness Benefits

Keurig Dr. Pepper’s enhanced water brand Core has launched Core Hydration+, a trio of beverages that combine hydration and functional benefits. Each zero-calorie beverage supports a different area of wellness. Core Hydration+ Vibrance helps support healthy skin, hair and nails with biotin, vitamin C, vitamin B7, zinc and natural pink grapefruit extract. Core Hydration+ Immunity contains vitamin C and zinc with natural lemon extract to protect immune health. Core Hydration+ Calm is infused with L-theanine to help support relaxation with natural cucumber essence. 

Other Companies

CENTR And Kyowa Hakko Partner To Launch Sparkling Water With Citicoline

Pharmaceutical company Kyowa Hakko has partnered with CBD beverage company CENTR to launch CENTR Enhanced sparkling water. The citrus-flavored beverage contains nootropics and adaptogens to enhance cognitive function and mood. It is formulated with Kyowa Hakko USA’s flagship Cognizin citicoline ingredient for brain health. Cognizin’s patented form of citicoline has been shown in clinical trials to address certain neurodegenerative processes, help maintain normal cognitive function with aging, and act as an antioxidant to preserve normal healthy visual function. 

YerbaƩ Brands Completes Merger And Becomes Public

Kona Bay Technologies Inc. has successfully merged with plant-based energy beverage company Yerbaé US to create Yerbaé Brands Corp. Yerbaé Brands Corp. is now public, with the goal to collect capital and resources to accelerate growth, enhance its brand, and expand reach. 

Australian Hydration Water Company Boundless Plans To Expand To US

Australian hydration water company Boundless has announced it is in the process of expanding to the U.S. Boundless creates its hydrogen water by using "hydrokinetic ultrasonic fluid mixing", an innovative approach that uses sound waves rather than chemicals to mix hydrogen and water. The result is a clean, chemical-free drink with a hydrogen content of 2 parts per million. 

Lemon Perfect Raises $37 Million In Latest Funding Round

Lemon water company Lemon Perfect has raised $36.8 million in its latest equity deal led by Goat Rodeo Capital Management. The funding round comes just one year after closing a $31 million series A round with the involvement of internationally famed artist Beyoncé Knowles-Carter. Lemon Perfect’s post-money valuation is now at $150 million.

PLAY MODE Introduces New Flavor And Pack Size

Health and wellness hydration company PLAY MODE has introduced a new flavor and a Weekender 6-pack case. PLAY MODE’s newest flavor is Prickly Pear, a combination of watermelon and bubble gum. The new Weekender 6-pack size is available in all 4 flavors, including the new PLAY MODE Prickly Pear flavor. Positioned as ‘Pedialyte for adults,’ PLAY MODE contains electrolytes and carbohydrates to replenish lost body fluid due to alcohol consumption. PLAY MODE ‘s Prickly Pear flavor and Weekender 6-pack cases will be available in retailers in 20 states from March.
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