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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola Adds Tethered Caps To Bottles In Europe

The Coca Cola Company is rolling out tethered caps for its bottles in Germany, Spain and the UK, 18 months ahead of the EU Directive 2019/204 deadline. From July 2024, plastic beverage bottles up to three liters in size will be required by EU law to have closures that remain attached to the container to improve recyclability. Berry Global Group, Inc. is the first plastic packaging manufacturer in Europe to supply Coca-Cola with a lightweight, tethered closure for its soft drinks in polyethylene terephthalate (PET) bottles.


Danone Exploring Strategic Options For Organic Dairy Activity In U.S.

Danone recently announced it is exploring strategic options, including a potential sale, for its organic dairy activity in the United States, comprising the Horizon Organic and Wallaby businesses. The company claims the brands had a dilutive impact on Danone’s like-for-like sales growth and recurring operating margin in 2022 and fall outside its ‘priority growth areas of focus’. This announcement is part of the Renew Danone strategy that started in March 2022, which pushes the company to part with non-performing assets to better invest in its core brands

STōK Cold Brew Launches Espresso Blend

STōK Cold Brew has announced the launch of its darkest roast yet, Espresso Blend Cold Brew. The product aims to fill the gap in the market for a cold, black espresso product. Available in 48oz. multi-serve bottles, STōK's Espresso Blend Cold Brew can be purchased online and in stores nationwide.


Nestlé To Invest $100 Million In Colombian Production

Nestlé has announced it will invest $100 million in its Colombian production efforts and growth capacity over the next three years. The investment is part of an agreement reached between Colombia’s government and Nestlé. Through the investment, Nestlé will seek to expand its production capacity and improve its sustainability while supporting the government’s values of youth employability, promotion of human rights and construction of peaceful communities. 

Other Companies

The Rise Of Yaupon Tea

Whole Foods named Yaupon tea as one of its 10 top food trends for 2023. Yaupon tea is made from holly bushes grown throughout southern United States. When the plant is harvested, left to dry or roasted, and brewed, it has mild, earthy flavors and a high amount of caffeine. Yaupon is also said to contain anti-inflammatory antioxidants and properties that can fight against conditions such as diabetes and cancer. Beverage-makers are incorporating Yaupon in different ways. Rambler Sparkling Water has recently launched its Yaupon Energy line, which claims to provide sustained energy, mental clarity, and mood enhancement. Local Leaf makes Yaupon Matcha, a matcha-style powder made from yaupon leaves to be mixed into beverages and foods. Treaty Oak Distilling also created its yaupon-infused Waterloo Old Yaupon Gin to offer caffeinated gin with a unique herbal flavor. 

Exotic Fruits Offer Functionality And New Flavors In Beverages

Beverage-makers are turning to exotic fruits to address consumer demand for functionality and new flavors. Consumers are constantly searching for new ways to keep themselves healthy and exotic fruits offer untapped functional properties. Exotic fruits can add vitamins, minerals, antioxidants and phytochemicals, reduce the added sugar content, and potentially reduce the caloric load. Consumers also continue to have a desire to try new things without venturing too far into the unknown. Exotic fruits pair well with more familiar fruit flavors to create an approachable yet new flavor profile. Popular combinations include mango peach, strawberry guava, passion fruit banana, mango passion fruit, strawberry acai, and orange passion fruit. Popular stand-alone flavors include passion fruit, coconut, dragon fruit, mango, and pomegranate.

Juice Executive Acquires Juice 4 Thought

Organic cold-pressed juice manufacturer The Juice Executive has acquired premium brand Juice 4 Thought. Juice 4 Thought specializes in premium, organic cold-pressed juice delivered to hospitality and foodservice sectors across London. With similar values around organic product quality and integrity, Juice Executive hopes the acquisition will help it expand into new markets. 

Gen Z Is Driving Innovation In RTD Coffee

According to a recent Mintel report, Gen Z consumers are 'significantly more likely' to drink ready-to-drink coffee than traditional hot brewed coffee. Gen Z’s preference for cold coffee indicates key growth opportunities for RTD coffee brands and a need for roasted coffee brands to connect with Gen Z consumers. New flavors present a major growth opportunity within the fast-growing RTD coffee segment. Consumers are particularly interested in indulgently flavored RTD coffees, with trending flavors such as chocolate peanut butter, salted maple, and cookies and cream. Research from FMCG Gurus shows that 74 percent of global consumers say they like to go beyond classic indulgence with new and unusual flavors in coffee and tea products. As a result, companies are incorporating regional ingredients, citrus infusions, and botanicals and spices to differentiate their products. Despite the popularity of flavored RTD coffees, some customers seek more authentic coffee experiences. Increasingly educated consumers experiment with different roast levels and geographical origins to appreciate flavor nuances. Functionality and fortification are also major growth opportunities in RTD coffees. Mintel found that 35 percent of consumers are interested in RTD coffees that offer functional benefits in addition to energy and brands are exploring RTD coffee infused with protein, collagen, electrolytes or adaptogens. Companies are also making coffee-inspired beverages without coffee beans. San Francisco’s Minus Coffee ferments ingredients such as chicory root, dates and lentils to replicate the taste and aroma of cold brew coffee. 
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