We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.

Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola Company’s Costa Coffee Opens 100th Store In India

The Coca-Cola Company’s Costa Coffee has opened its 100th store in India. The store in Khan Market in New Delhi was inaugurated in December 2022.  In partnership with Devyani International Limited, Costa Coffee has built a strong retail presence across 30 cities and will continue to expand. 

HCCB Plans To Sell Bottling Business

Coca-Cola’s bottling arm in India, Hindustan Coca-Cola Beverages (HCCB), has revived plans of selling its business. Coca-Cola began the divestment process at the end of 2019 by selling off its bottling units in the north, which accounted for 10% of its bottling operations. Plans to sell the remaining business were halted due to the pandemic but are now being revived as a robust post-pandemic recovery boosts valuation. The operations could be either split among independent Indian bottlers or could go to a single Indian or overseas company.

Consumer Sues Coca-Cola For Falsely Advertising Piña Colada Fanta As Containing 100% Natural Flavors

Consumer Kevin Jordan is suing The Coca-Cola Co. in a class action lawsuit alleging its Piña Colada Fanta is falsely advertised as containing 100% natural flavors when it contains DL-malic acid. DL-malic acid is an artificial ingredient used in the beverage to impart the flavor of pineapple and coconut. Jordan filed the class action lawsuit against The Coca-Cola Co. on Jan. 9 in a Missouri federal court, alleging violations of state consumer laws, breach of warranty, fraud, unjust enrichment and negligent misrepresentation. He’s seeking certification of the class action, damages, fees, costs, and a jury trial. 

Keurig Dr Pepper

Tractor Beverage To Expand Into New Channels Following KDP Partnership

Organic, non-GMO fountain drink maker Tractor Beverage is planning to expand into new channels with the help of Keurig Dr Pepper. Last May, KDP took a minority equity stake in Tractor, with a long-term, exclusive agreement to sell and distribute Tractor’s products in fountain and foodservice accounts. While Tractor has traditionally focused on distribution in fast-food chains, it is looking to expand its presence in convenience stores, colleges and universities, corporate campuses, and hospitals. Tractor Beverages also hopes its partnership with KDP can lead to a RTD beverage in the near future. 


Nestlé Professional Partners With 7-Eleven To Create Recyclable Hot Chockee Cups

Nestlé Professional has invested $2.5 million in its Smithtown factory in Australia to bolster local manufacturing and support collaborative product developments. The investment in the facility will also support its partnership with 7-Eleven to develop a new, fully-recyclable cup for 7-Eleven’s Hot Chockee. Nestlé claims the cup could save up to 95 tons of waste from entering landfill each year.

Other Companies

Mental Performance Drink Beyond NRG Launches In Tesco

Mental performance beverage brand Beyond NRG has expanded into over 250 Tesco’s across the UK. Beyond NRG’s powder sachets contain nootropics, vitamins, minerals, and clean green caffeine, with a claim that it can kickstart the functionality of the brain during creative work. The brand launched in Holland & Barrett in 2021 before being listed by Superdrug last year.

Dwayne Johnson’s Zoe Energy Drink Triples 2023 Marketing Spending

Dwayne Johnson’s Zoa Energy is planning a major marketing push in 2023 to stand-out in the competitive energy drink market. Zoa will triple its marketing spending to get its name in front of consumers, with ad campaigns rolling out through the year. The brand has also revamped its packaging with a new can design and will organize pop-up shops, contests and influencer programs. Executives expect triple-digit percentage growth in 2023 and have their sights on international expansion.

Start-up SOMI Relaunches Natural Energy Drink

Natural energy drink start-up SOMI is relaunching its beverages after collecting consumer feedback. SOMI contains 140mg caffeine from green tea extract and matcha and is sweetened with monk fruit and stevia. SOMI has decided to move from a 16 oz. to a 12 oz. sleek can, which is more in line with current energy drink brands such as C4, and Monster. It has also transitioned to a non-carbonated formula and launched three new Japanese-inspired flavors: Yuzu Lemonade Matcha, Fancy Mango Matcha, and Osaka Redberries Matcha. Amongst the new changes, SOMI has partnered with Texas-based grocery store chain Central Market to expand its local retail presence. 

Richard’s Rainwater Opens World’s Largest Potable Rainwater Collection Site

Richard’s Rainwater announced the opening of the world’s largest potable rainwater collection site in partnership with Faubourg Brewing Co. and its parent company, Made By The Water, LLC. Located in New Orleans, the site is expected to collect more than 2 million gallons each year. Richard’s Rainwater catches rainwater before hits the ground, preventing the need to add chemicals such as chlorine, fluoride or ammonia. The brand claims this makes its water 100 times cleaner than the strictest bottled water standards even before it’s purified. 

New Functional Beverage Launches In UK

Despite cost and inflation concerns, demand for functional beverages amongst British consumers is rising, and brands are responding. One of the latest arrivals to the UK market is Ticket, a saffron and lavender-enriched brew inspired by Persian non-alcoholic pale ale Shams. The antioxidant-rich beverage blends malted barley, hops, yeast, saffron, lavender and orange. Newly-launched PiQi offers a range of drinks made using water kefir, a fermented ingredient with immune-boosting benefits. The non-carbonated beverage range features organic ingredients and flavor combinations such as butterfly pea flower and grapefruit and cardamom. Jamu Wild Water is another recently-launched brand that makes gut-friendly sparkling water with apoptogenic botanicals and prebiotic fiber.

G FUEL Launches Pac-Man Inspired Collector’s Boxes

Energy drink brand G FUEL has partnered with Bandai Namco Entertainment America Inc. to launch Pac-Man inspired Collector’s Boxes. Cherry lollipop-flavored G FUEL Power Pellet is available to pre-order as an interactive Collector’s Box with a Pac-Man shaker cup. Launching later will be the Ghost Gang Collector’s Box, where customers can choose from four remastered flavors inspired by Pac-Man's phantom pursuers. The flavors are: INKY (Crushed Tart Candy), PINKY (Cotton Candy, Watermelon, Vanilla), BLINKY (Strawberry Banana), and CLYDE (Nectarine). 

Digital Entrepreneur Debuts Women-First Clean Energy Drink

Digital entrepreneur Michelle Cordeiro Grant has launched women-first clean energy drink brand Gorgie. Gorgie was created through crowdsourcing community opinion on social media with the goal to create an energy drink that is ‘good for you and looks good with you.’ The beverage contains 150mg of caffeine per serving with L-Theanine, biotin, and vitamins B6 and B12. It is available on the brand website and in select Whole Foods stores in three flavors: sparkling watermelon crush, sparkling peachy keen and sparkling electric berry. 
This is an image-free monthly sample. Contact us to get something focused on your business at the frequency you want…