Coca-Cola
Coca-Cola has discontinued Coke With Coffee in the U.S. after launching in early 2021. Coke With Coffee will be available in the U.S. while supplies last through the end of the year and will remain in Canada and other global markets. The move aligns with Coca-Cola’s strategy to scale its best innovations quickly and effectively by prioritizing resources and investment around fewer, bigger brands. The company has stated its priorities include Coca-Cola Zero Sugar, Coke Creations, and the expansion of minican packaging.
Danone
Danone’s Greek yogurt brand Two Good has launched a line of three on-the-go smoothies made with real fruit puree and no added sugar. At 3 grams of sugar per 7 fluid-ounce bottle, the brand claims the smoothies have 80 percent less sugar than the average cultured dairy drink. To achieve the lower sugar content, Two Good uses ultra-filtered milk that removes most of the naturally occurring sugars from milk. Two Good Smoothies are now available in select grocery stores and retailers nationwide in three flavors: Mixed Berry, Strawberry Banana and Peach.
Keurig Dr Pepper
Keurig Dr. Pepper’s CEO as of July 2022, Ozan Dokmecioglu, has resigned as president, chief executive and board member over violations of the company’s code of conduct. Keurig has not disclosed details of the violations but said they were unrelated to the company’s strategy, operations or financial reporting. Bob Gamgort, who has been serving as executive chairman since handing the reins to Mr. Dokmecioglu, has reassumed the CEO post.
Keurig Dr. Pepper has invested $50 million in nonalcoholic beer maker Athletic Brewing as part of a $75 million fund-raising round by Athletic. With its new funding, Athletic is looking to expand to Australia, France and Spain. The investment is Keurig’s second foray into the nonalcoholic beverage category, after a deal to acquire a nonalcoholic cocktail brand Atypique this summer. Keurig has said it wants to make more acquisitions in the category and has about $20 billion to do so.
Monster
Monster Beverage Corp. has announced new launches despite margin pressures caused by continued input cost inflation, including higher operating expenses and costs of ingredients, packaging, manufacturing, freight and fuel, distribution and warehousing, and aluminum cans. However, the company believes the strain is temporary and largely accredits it to its strategy to prioritize product availability over profit through the COVID-19 pandemic and economic downturn. Monster’s net income for the third quarter ended Sept. 30 was $322.4 million, down 4.4 percent from $337.2 million in the prior-year period. Net sales totaled $1.6 billion, up 15 percent. Despite the financial pressures, Monster is still planning to go ahead with upcoming product launches, including Monster Energy Zero Sugar, set to roll out in January 2023, and Monster Tour Water, an unflavored water line in still and sparkling variants. The company is also set to debut four flavors of Reign Storm in 12-oz slim aluminum cans. In addition, Monster will launch The Beast Unleashed, its first flavored malt beverage alcohol product, in Q1 of 2023 with the goal of being national by the end of 2023.
Nestle
Nescafé Dolce Gusto has introduced Neo, its next generation coffee machines and pods, which create the brand's best coffee quality and most sustainable system to date. In a Nestlé first, Neo coffee pods are paper-based, home compostable and use 70 percent less packaging than current capsules. The coffee machine itself is made of 50 percent recycled plastic (for non-food contact parts) with the thermoblock made of 85 percent recycled aluminum. It also has an A++ energy class rating and a switch-off eco-mode. In addition, Neo’s proprietary SmartBrew technology combines three brewing methods so that consumers can make espressos, americanos and drip-style coffees in one single machine. Neo automatically recognizes the pod, adapting the brewing method to each selected coffee. Neo is launching in Brazil this year with plans to expand to more countries over time.
Other Companies
American Beverage Corporation, a wholly-owned subsidiary of Harvest Hill Beverage Company, has acquired kids’ lemonade brand Poppilu. Poppilu’s lemonade is organic and contains 7g of sugar with no added sugar or artificial sweeteners. It is currently available at national retailers including Walmart, Target and Stop & Shop, and in Original Lemon, Blueberry and Peach lemonade flavors. Poppilu will expand American Beverage Corporation’s strong foundation of kids’ beverages.
Australian coffee brand ICE BREAK has teamed up with the lactose free milk brand, Zymil, to create ICE BREAK Lactose Free Iced Coffee. The new ready-to-drink beverage blends two shots of coffee with Zymil’s 100% Australian, low fat and lactose free milk. ICE BREAK Lactose Free Iced Coffee is now available in Woolworths and Coles, as well as petrol and convenience stores nationally.
Adult soft drink brand Shloer is introducing its first-ever zero-calorie products under its Shloer Zero line. The two calorie-free SKUs are available in White Grape and Red Grape variants and with a £2.36 MRSP for a 750ml glass bottle. The initiative is central to brand owner SHS Drinks’ drive to increase Shloer’s relevance and appeal amongst younger audiences.
Vital Pharmaceuticals, the U.S. firm behind the Bang Energy brand, has signed a deal with Global Brands to take its products to the U.K. and Ireland. Bang Energy has previously only been available in the U.K. via limited specialist online retailers. In October, Vital Pharmaceuticals declared bankruptcy as it seeks the funds to pay Monster Beverage Corp. and Pepsi Co. over $600 million in damages.
Recoup Beverage is launching a new line of organic, vegan recovery drinks at lifestyle discovery store House of Showfields in Brooklyn, where customers are led through different home-inspired rooms where they can engage with mission-driven, lifestyle brands. Recoup Beverage’s new line of USDA Organic Certified Hydration + Health drinks can be sampled and purchased in the wellness courtyard. Customers can also purchase the line on Recoup’s website.
Australian water brand Boundless has created its KIDS beverage to encourage kids to drink more water. Like Boundless’ DETOX and SPORT products, KIDS beverage is made only with water and hydrogen gas. Boundless is able to combine the two ingredients without chemicals or additives through its nanotechnology process called hydrokinetic ultrasonic fluid mixing. The difference with each product is the amount of hydrogen gas present, with the KIDS beverage including a lower dosage of hydrogen. While kids struggle to drink straight water, Boundless claims the thicker, more nuanced consistency of its KIDS hydrogen water is more palatable, making it a drink that children both enjoy and can drink consistently.