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Beverage Innovation

Tracking The Drinks Marketplace


Jennifer Mann To Succeed Alfredo Rivera As President Of Coca-Cola’s North America Operating Unit

The Coca-Cola Company announced that Jennifer Mann will become president of the company’s North America operating unit effective Jan. 1, 2023. Mann succeeds Alfredo Rivera, who will step down Dec. 31. Rivera, who has led a successful restructuring of the North America operating unit, will remain with the company as a senior advisor through March 2023. Mann currently serves as corporate senior vice president and president of Global Ventures. A new leader for Global Ventures will be named at a later date.

CCEP Launches Sustainable Supply Chain Finance Program

With more than 90 percent of its emissions attributed to its supply chain, Coca-Cola Europacific Partners has launched a new sustainability-linked supply chain finance program to incentivize and reward suppliers for improving its Environmental, Social, and Governance performance. The program will be structured, operated and funded by specialist food and agri bank Rabobank, with other banks expected to participate in the future. The new finance program will set KPIs for suppliers in improving their overall ESG ratings, via assessment from business sustainability rating provider EcoVadis. When suppliers meet the KPIs, they will unlock incremental discounts against the initial funding rate. The program will help CCEP reach its ambition of net zero by 2040 and reduce greenhouse-gas emissions across its value chain by 30 percent by 2030. Initially launching in Germany, the program will be expanded to CCEP’s suppliers in the rest of Europe, Australia, and New Zealand in future phases.

Other Companies

CBD Trip Brand Raises $12 Million In Funding

UK-based CBD brand Trip has raised $12 million in funding as it looks to continue its growth in the US market. The round was supported by entrepreneurs, business leaders, and investors, including Maria Raga, former CEO of Depop, and Christian Angermeyer, founder of Apeiron Investment Group. Trip’s premium-quality CBD portfolio includes drinks, oils and gummies designed to help consumers relax. The brand will use the investment to expand its retail footprint through strategic partnerships in the US, including becoming Soho House & Co’s exclusive global CBD supplier.

FMI Forecasts Promising Growth In The Global Energy Drink Market

Future Markets Insights forecasts the global energy drink market will see a compound annual growth rate of 7 percent over the next 10 years, reaching $98.8 billion by 2032. FMI predicts the growth will be attributed to younger consumers, who turn to the drink to help them through long workdays and gaming sessions. Health-conscious energy drinks will also contribute to segment growth due to the growing emphasis on health and wellness. This category includes energy drinks with clean, natural ingredients, zero sugar and functional claims. Western Europe and the United States will continue to dominate the energy drinks market over the 10-year period, and Asia Pacific will emerge as a lucrative market, according to the report.

Casa Azul Launches With RTD Tequila Soda

Casa Azul hopes to challenge the canned alcoholic drink market with its authentic tequila soda line, which offers an alternative to malt liquor-based hard seltzers and sugary canned cocktails. The beverage is made with simple ingredients, including real Tequila from Jalisco, Mexico, sparkling water, fruit flavors, and agave nectar. It contains 100 calories per can, has an ABV of 5%, and comes in four flavors: Lime Margarita, Strawberry Margarita, Peach Mango, and Watermelon. Casa Azul is initially launching with national distributor RNDC and will first be available for purchase in California, Colorado, Texas, Georgia and Florida, as well as online. 

Sport Drink Mixes Sees Strong Growth

According to Information Resources Inc., the sports drink market remains one the strongest beverage categories in the U.S., seeing $10.2 billion in sales, an 18 percent increase, for the 52 weeks ending July 10. Though still niche, one growing category within the market is sports drink mix, recording sales of $377 million for the 52 weeks ending July 10, representing a 112 percent increase. These sales gains came as the segment saw more brands enter the market in addition to consumers looking to utilize refillable water bottles more frequently. Consumers are using personal refillable water bottles more often and using water enhancer products to make their water more exciting, and for the functional benefits. Functional claims, including immune support, energy, relaxation and cognition, will be key to segment growth in the future. 

Warheads Launches Sour Soda In UK

Sour candy brand Warheads has launched its Sour Soda in the UK. The drink is available in wholesalers in five flavors: Black Cherry, Blue Raspberry, Apple, Lemon, and Watermelon.

Alani Nu Launches Alani Coffee

Health and wellness brand Alani Nu unveiled its new beverage line, Alani Coffee. The low calorie ready-to-drink line is made with cold-brewed coffee and cream, with 10 grams of protein and 6 grams of sugar per serving. Alani Coffee is available in stores including Walmart, GNC and The Vitamin Shoppe, in four flavors: Cappuccino, Vanilla, Maple Donut, and Mocha. 

Phyll Launches With Shelf Stable Smoothies

Smoothie start-up Phyll is launching with a line of shelf stable, grab-and-go smoothies. Phyll’s three smoothies are made with a kale, spinach, cucumber, and pea protein base and contain three servings of produce and 15 grams of plant protein per serving. The smoothies are made using a clean-pressed process, which maintains the produce’s flavor and nutrients. Phyll is launching direct-to-consumer on its website but hopes to expand into retail distribution soon. 

CENTR Brands Announces CENTR Enhanced Functional Sparkling Water

Premium CBD beverage brand CENTR Brands Corp. has announced the launch of its first non-CBD product, CENTR Enhanced functional sparkling water. CENTR Enhanced is zero calorie, with nootropics and adaptogens to enhance energy, mood, focus and cognitive performance. CENTR Enhanced comes in two varieties: an original caffeine-free version and CENTR Enhanced+, providing 60mg of natural caffeine. CENTR Enhanced is planned to release in October in CENTR’s existing online and retail channels across North America. 

Kraft Heinz Recalls Cases Of Wild Cherry Capri Sun

Kraft Heinz has recalled 5,760 cases of the wild cherry flavor of Capri Sun after the company received several consumer complaints about a foul taste. The company claims the strange taste is due to diluted cleaning solution used on food processing equipment that accidentally got into the product in one of its factories’ production lines. Some recalled products are still on store shelves, though Kraft Heinz is working to get them removed. 
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