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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola HBC To Acquire Three Cents

Coca-Cola HBC AG announced that its wholly owned subsidiary, CC Beverages Holdings II B.V., has reached an agreement to acquire ESM Effervescent Sodas Management Limited from S.I.C.C. Holding Limited. ESM Effervescent Sodas Management is the owner of Three Cents, a super-premium adult sparkling beverage and mixer brand. Three Cents will complement Coca-Cola HBC's existing adult sparking beverage portfolio, which includes the established adult brands, Schweppes and Kinley. The agreed enterprise value amounts to €45 million and the transaction is expected to close in the second half of 2022.

Local Coca-Cola Bottler to Replace Plastic Rings On Multipacks With Fiber-Based Packaging

Philadelphia-based bottler Liberty Coca-Cola Beverages has unveiled a fiber-based paper packaging that will replace plastic rings on multipacks cans of soda. While similar packaging has been used in Europe, Liberty claims the innovative packaging is the first of its kind in the US. Liberty estimates the new packaging will remove 75,000 pounds of plastic packaging a year from the supply chain for about 3.1 million cases of Coca-Cola across the Northeast. The new packaging is set to roll out to all stores across Pennsylvania, New Jersey and New York, as well as parts of Connecticut and Delaware within the next 30 days. 

Coca-Cola to Place Powerade Under BodyArmor Management

Coca-Cola will bring its Powerade sports drink brand in North America under the strategic direction of BodyArmor Sports Nutrition’s management team. Powerade’s transition into BodyArmor’s operation will begin during the coming weeks, with the BodyArmor team assuming full responsibility for Powerade by January 1, 2023. Consolidating the management of Powerade and BodyArmor will coincide with a relaunch of Powerade early next year to include a new formulation, visual identity and market positioning. 


Monster To Launch Alcoholic Malt Beverage Product

Monster Beverage Corporation has announced plans to launch its first flavored alcoholic malt beverage product named The Beast Unleashed. The beverage will have 6% ABV and will be available in four flavors in 16-ounce single-serve cans and variety packs of 12-ounce sleek cans. The Beast Unleashed will launch through beer distributors in the US through a phased state launch approach, with the goal of being national by the end of 2023.

Other Companies

Angry Angel Debuts New Flavors And Improved Design For Its Mind, Body, And Soul FUEL Beverage

Non-GMO energy beverage brand Angry Angel revealed its improved design for its plant-based Mind, Body, and Soul FUEL beverage, in addition to three new flavors: Strawberry Kiwi, Peach Ginger and Popsicle Blast. The original Blackberry Lemon and Tropical flavors are included in the redesign. Angry Angel’s Mind, Body, and Soul FUEL beverage contains zero calories, zero sugar and zero artificial ingredients. Angry Angel claims the beverage supports cognitive function, immunity and energy through the inclusion of yerba mate, Coenzyme Q10, and Vitamin B3, B5, B6, B8, and B12. The improved beverage and new flavors are now available online on its website and Amazon and in store in select Whole Foods and Publix locations. 

TAZO Transitioning Tea Portfolio To Regenerative Organic Approach

TAZO announced a multiyear plan to transition its tea portfolio to use a regenerative organic approach. As a first step, has launched reformulations of four blends: ZEN, Awake English Breakfast, Chai and Darjeeling. These are USDA Organic Certified, Fair-Trade USA Certified, Rainforest Alliance Certified and are made with ingredients grown with verified regenerative organic agriculture practices. It’s working toward getting the products Regenerative Organic Certified. By 2029, TAZO aims to have its tea and key ingredients, together comprising at least 80 percent of its ingredient volume, meet regenerative agriculture standards. The regenerative approach also applies to its business operations. By 2026, TAZO hopes to achieve carbon neutral operations, with a long-term goal to achieve science-based net-zero emissions, and it aims to make all its packaging 100 percent reusable, recyclable, or compostable by 2025. TAZO has become a member of 1% for the Planet and is investing in the livelihood of its farmers through training and other initiatives. 

Trilliant Expands Hostess-Flavored Lattes

Ready-to-drink coffee beverage brand Trilliant Food & Nutrition announced it is expanding distribution of its Hostess iced lattes in Twinkies and Ding Dongs flavors. It will expand to more than 5,500 points of distribution, including Walmart stores across the country. 

Wet Hydration Raises $1.3 Million In Funding

Functional beverage brand Wet Hydration has raised $1.3 million in its latest funding round. Wet Hydration markets zero-calorie, zero-sugar beverages enhanced with electrolytes, vitamins and antioxidants. Flavors include Watermelon Lemon Lime, Orange Mango Ginger Turmeric and Peach Pineapple Aloe Vera, with two additional offerings to debut this year. The startup has secured a team of strategic advisers, including ONE Brands founder Ron McAfee, Boxi founder Neal Pecchenino and Muscle Milk founders The Pickett family. 

Starbucks Reports Strong Cold Beverage Sales

During a recent earnings call, Starbucks founder Howard D. Schultz emphasized a strong demand for cold coffee beverages. Schultz stated that cold beverages account for roughly 75 percent of Starbucks’ total beverage sales in US company-operated stores. He also highlighted that customers are increasingly customizing cold beverages by adding modifiers to satisfy differing desires and needs. Furthermore, the company’s shaken iced espresso drinks that debuted last year have become the fastest-growing product category in its US company-operated stores, growing 50 percent year-over-year. 

Pop & Bottle Launches Its Super Concentrates Exclusively At Walmart

Plant based coffee company Pop & Bottle is launching its new Super Concentrates exclusively at Walmart. Made with organic, direct trade Arabica beans, the concentrate requires one tablespoon to make any coffee beverage at home. Pop & Bottle's proprietary, sustainable extraction process yields 90 percent of the coffee extracted from each bean with minimal waste and significantly reduced oxidation, resulting in “15x strength liquid coffee concentrate”. Pop & Bottle’s Super Concentrate retails for $12.98 for 16 servings and is available in three flavors: Classic Cold Brew, Vanilla Cold Brew and Mocha Cold Brew. 

The Probiotic Company Launches Prebiotic Fiber-Infused Water

The Probiotic Company has unveiled ió fiberwater, its new prebiotic fiber-infused flavored water. The prebiotic water is made using ultra-purified water infused with soluble prebiotic fiber in the form of chicory root fiber, non-GMO corn fiber and natural fruit flavor. ió fiberwater contains no artificial colors, flavors, preservatives or sweeteners, and no added sugar. The brand claims the water will deliver 20 percent of the daily recommended intake of dietary fiber and 100 percent of the daily recommended prebiotic fiber intake. Furthermore, it claims prebiotic fiber improves sleep, mood, energy and digestive health issues. ió fibrewater will be available in Lemon & Lime and Strawberry flavors. 
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