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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola Launches First Herbal Tea Drink In China

Coca-Cola has launched its first herbal tea drink in China. Made with selfheal, which claims to have analgesic, anti-inflammatory, antibacterial, and anticoagulation properties, while reducing blood viscosity and improving microcirculation, it’s produced in Hong Kong by HealthWorks and costs CNY12 ($1.80) for a 500ml bottle. China’s dominant herbal tea drink brand, Wanglaoji, markets a similar beverage in the same volume for just CNY4 ($0.60)

Bottler Coca-Cola HBC Depleting Stock In Russia

Switzerland-based bottler Coca-Cola HBC is in the process of depleting stock in Russia. Once the stock is depleted, Coca-Cola HBC will no longer produce or sell Coca-Cola or its other brands in Russia. Coca-Cola holds a 23 percent stake in Coca-Cola HBC, which bottles and sells Coke beverages exclusively in its 29 markets, including Greece, Italy and countries in Eastern Europe. The company’s move to deplete stock in Russia follows Coca-Cola’s decision to leave Russia in March. 


Monster Energy Launches Java Cold Brew Drink

Monster Energy has launched a new Cold Brew variety within its Java range. Java Monster Cold Brew will come in two flavors: Latte and Sweet Black. The ready-to-drink beverage is infused with nitrous oxide to give a rich and creamy mouthfeel and a sweeter taste, and it’s made using medium roast coffee with zero added sugar and 200mg of caffeine in every serving. 


Sanpellegrino Unveils New Look

Italian soft drink brand Sanpellegrino has revamped its Tastefully Light and Classic Taste sparkling fruit range to offer consumers a more premium drinking experience. The entire range has now switched to a new premium 33cl can design and multipacks that feature updated visuals reinforcing Sanpellegrino’s values of natural ingredients and Italian origin. In addition, the brand has reduced plastic packaging by replacing the cans’ plastic shrink wrap with cardboard cartons. The roll-out of the new look will be supported by a new summer campaign covering ATL, digital and social media, led by the tagline ‘Life sparkles under the sun’.

SYSTM Foods Acquires Chameleon Organic Coffee

SYSTM Foods, an impact-focused food and beverage brand platform, announced it has acquired Chameleon Organic Coffee from Nestlé USA, Inc. Founded in 2010, Austin-based Chameleon has become a leading provider of organic, sustainably-grown, and ethically-sourced cold brew in the U.S. SYSTM Foods is a partnership between SYSTM Brands and PowerPlant Partners to create an innovative, premium and impact-focused food and beverage brand platform. Chameleon aligns with SYSTM Foods' goals to create high-quality, plant-based products with a wider environmental and social purpose. With the acquisition, SYSTM Foods hopes to support Chameleon’s growth by investing in the production of new products and expanding distribution globally. 

Other Companies

Australian Energy Drink Brand Doctor V Launches Functional Drink Line

Australian firm Doctor V is moving beyond its energy drinks focus with a new range of functional drinks. The range includes four different drinks with varying benefits: Mood (damiana), Clarity and Focus (nootropics), Recovery (liver and kidney cleansing herbs) and Workout (green tea extract for caffeine). Doctor V products are 100 percent natural and use handpicked and wild berries and herbs, making the product more premium and exclusive. Doctor V’s Head of Marketing, Richard Hugo Lark, stated the brand’s functional drink line was a natural extension of its energy beverages, as many functional drinks include some component of energy. Lark also observed that many consumers are moving away from traditional energy drinks due to rising health concerns, allowing for the growth of newer functional energy options. Doctor V’s functional line will be available in Australia and China, and the brand is preparing to launch in Vietnam next month. Moving forward, the firm is also looking to expand its range with a vitamin drink for boosting immunity, as well as collagen and children-focused items.

Sports Nutrition Brand Warrior To Double Its Range In Asda

Sports nutrition brand Warrior is doubling its range in Asda supermarkets from six to 12 products. The expanded Warrior range will roll out on 22 June in more than 550 Asda stores across the U.K. and will be included in the chain’s seasonal summer sale. The increased listing follows Warrior’s success with its high protein bars and flapjacks in Asda stores.  

Shaken Udder Announces Its Dairy Milkshakes Are HFSS Compliant

Shaken Udder has announced that its dairy milkshakes are non-HFSS, meaning the products will be excluded from the UK government’s upcoming regulations on HFSS foods. Shaken Udder claims its dairy milkshakes have less than 5 percent added sugar, which primarily comes added chocolate and naturally occurring sugars from fruit.  

Zero-Sugar Beverage Company Swoon Expands Into Target

New York-based zero-sugar beverage company Swoon has expanded its distribution to 260 Target locations nationwide. Swoon sells a range of ready-to-drink lemonades and iced teas, simple syrups and mixers made from its monk fruit-based simple syrup. Swoon hopes to differentiate itself from the seltzer-dominated zero-sugar market by offering sweet and nostalgic flavors such as Sweet Tea and Pink Lemonade. In addition to Target, Swoon is available in-store in independent retailers and Whole Foods, as well as online on its website and Amazon. 

New Energy Drink Brand Energy One To Debut In UK

A new high-caffeine drink called Energy One will launch in the UK next month. Energy One was created in Switzerland but produced in the U.K. and is geared specifically toward the independent sector and an older demographic. The energy drink will be available in Lite and Original variants (RRP £1.25 – 250ml), with both drinks containing four B vitamins – B3, B5, B6 and B12. The brand claims its beverages have the familiar energy drink taste, but without the “harsh metallic aftertaste” it believes dominates some established rivals. Energy One also has a social mission, with every purchase of its drink resulting in a donation to Racing Heroes, which reaches out to disabled and wounded veterans via motorsport.
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