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Beverage Innovation

Tracking The Drinks Marketplace


Brown-Forman and The Coca-Cola Company Announce Jack Daniels And Coca-Cola RTD Cocktail

Brown‑Forman Corporation and The Coca-Cola Company recently announced a global relationship to debut a branded Jack Daniel’s & Coca-Cola ready-to-drink cocktail. The ready-to-drink beverage makes the classic bar cocktail more convenient and portable, and will also be available in a zero sugar version. The global benchmark alcohol by volume (ABV) is 5% but will vary depending on the market. The beverage will be available in markets around the world, with the initial launch planned for Mexico in late 2022.


Minor Figures receives major investment from Danone Manifesto Ventures and Green Monday

Plant-based beverages player Minor Figures has received a major investment from Danone Manifesto Ventures and Hong Kong-based social venture player, Green Monday Group. Founded in the U.K. in 2015, B-Corp Minor Figures sells barista oat milks and a range of ready-to-drink coffees and teas. Just this week, Minor Figures announced its first launch into the chilled category with a range of two fortified oat-based milk alternatives. Minor Figures sells its plant-based beverages in 16 countries, including the U.K., U.S., Australia and Japan. The investments by Danone’s venture capitalist arm and Green Monday Group are for an undisclosed sum; they will be used to optimize and grow the company’s distribution. 


Monster Turns To U.S. Sourcing To Lower Freight Costs

Monster Beverage is working to offset increasing freight costs by sourcing more in the U.S. and repositioning finished inventory across its distribution network. Aluminum supply constraints last year had pushed Monster to import more from cans from abroad. However, relying on more imports brought other challenges including port congestion, a lack of shipping containers and elevated freight costs. Now, Monster is focused on positioning production closer to customers, adding suppliers and rebuilding inventories within the U.S. to decrease its reliance on imported aluminum cans. Although Monster has added more suppliers and co-packing capacity in the U.S., the company is still relying on imports to meet demand. Beverage can makers such as Ball Corporation are facing similar pressures and are looking to up production in the U.S. as well in order to lower costs. 

Other Companies

G FUEL Debuts Walmart-Exclusive Ninja Cotton Candy Flavor Inspired By Tyler ‘Ninja’ Blevins

Energy drink brand G FUEL has launched a Ninja Cotton Candy flavor exclusive to Walmart. The flavor is inspired by Twitch gaming streamer, Tyler "Ninja" Blevins, and his wild and unpredictable personality. Ninja Cotton Candy marks G FUEL's first ready-to-drink 16 oz can with 140mg of caffeine compared with its 300mg lineup. Like all G FUEL products, Ninja Cotton Candy has zero sugar and calories, along with proprietary energy and focus-enhancing complexes. Additionally, fans who purchase G FUEL products at Walmart June 10th through August 5th can scan their receipts for a chance to win prizes awarded every two weeks, including a year's supply of G FUEL, a PlayStation 5, an Xbox Series X, G FUEL merchandise, Walmart gift cards, and a $10,000 Grand Prize. As the official energy drink of Esports, G FUEL has also collaborated with gaming influencers including PewDiePie and FaZe Clan. 

Mars Launches M&M’s Brownie Milk

Mars Chocolate Drinks & Treats has launched M&M’s Brownie Milk in the U.K. The new on-the-go drink, which comes in a 350ml price-marked pack, is said to combine the flavors of chocolate brownies in an M&M’s shell with creamy milk. The launch is being supported by a £4 million media investment. Mars’s range of chocolate milks also includes Mars, Mars Caramel, Maltesers, Milky Way, Twix, Snickers, Bounty and Galaxy.

Health-Ade Celebrates 10 Years With New Guava Dragon Fruit Flavor

Kombucha brand Health-Ade is celebrating its 10th birthday with a new limited addition flavor, Guava Dragon Fruit. The drink is flavored with organic, cold pressed juice from guava and dragon fruit, and will be available nationwide from June to September. The Guava Dragon Fruit flavor is Health-Ade's third seasonal flavor, including the winter Holiday Cheers and spring Pineapple Creamsicle flavors. To celebrate a decade of Health-Ade, the brand will be using a variety of promotions and giveaways on June 10th. Health-Ade will be giving away 100 6-pack cases for $10 and will offer $10 off all flavors/packs. 

Brown Foods Raises $2.36 Million In Seed Round

Startup Brown Foods has recently announced it had raised $2.36 million from investors in its seed round, from investors such as Y Combinator, AgFunder, SRI Capital, Amino Capital, and Collaborative Fund. Brown Foods is in the process of developing its first product, UnReal Milk, which is “real” whole milk created using mammalian cell culture technology. With a presence in Boston and India, Brown Foods is supposedly the first company in the U.S. to produce “real cow’s milk” in a laboratory, accomplishing the milestone in less than 3 months. UnReal milk is similar in taste and texture to real milk but is estimated to have a 90 percent smaller carbon footprint. In addition, it can also be converted into typical dairy products, like butter, cheese and ice cream, and is nutritionally similar to cow’s milk. The funding raised during the seed round will go towards product development and scaling up, which is notoriously hard with cell-cultivated products. Brown Foods hopes to start with a small scale-up in the next year and have a viable product on the market within the next few years.

Simply Better Brands’ Acquisition Of Jones Soda Falls Through

The proposed acquisition of Jones Soda by Canadian company Simply Better Brands has recently been terminated due to “current market conditions.” The initial deal was announced in April, where Simply Better Brands would have acquired Jones for $98.9 million and taken its name. With Jones’ recent line of cannabis-infused beverages and edibles, the deal was seen as a fit for Simply Better Brands, which has a heavy presence in CBD-infused products.

Susosu Water Launches Its Hydrogen-Infused Mineral Water in Union Kitchen

Susosu Water is transitioning from ecommerce to in-store retail as it launches its hydrogen-infused mineral water in Union Kitchen. Susosu Water is also sold online on its website, Amazon and Walmart online stores. Its hydrogen-infused water is made by pressurizing water, which breaks down the hydrogen molecules into smaller clusters, allowing them to go deeper into the body’s cells. The result is a hydrating mineral water with antioxidants and energy boosting properties. Susosu Water is packaged in an aluminum pouch, which is necessary to contain the hydrogen. 

New Berlin Beverage Co. Acquires Sparkling Tea Brand Minna

New Berlin Beverage Co., a newly formed holding company focused on building a portfolio of emerging and innovative beverage brands, has acquired Minna, a line of organic, unsweetened, sparkling iced teas. Founded in New York in 2019, Minna sells a range of canned lightly brewed sparkling tea, including peach yuzu green tea, cherry cacao green tea, orange mango black tea, pineapple passion fruit green tea and lime hibiscus rooibos tea. The company’s products are available in Whole Foods and on Amazon. NBBC’s acquisition will allow Minna to expand, while ensuring supply consistency and price stability for retailer and distributor customers.
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