We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.

Beverage Innovation

Tracking The Drinks Marketplace


New Attached-Cap Coca-Cola Bottles Produced in Scotland

New Coca-Cola 1.5-litre recyclable bottles with lids attached are being produced at the company’s East Kilbride plant. The cap will stay with the bottles after it’s opened, and so everything gets recycled together and the amount of litter reduced. Production at other UK sites will be phased in over the next 18 months. It’s a part of the company’s This is Forward sustainability action plan, which is a key part of its 2040 net zero target efforts. 

New Relentless Zero Sugar Line From CCEP

Relentless Zero Sugar is a new range launched by Coca-Cola Europacific Partners. It has two flavors - Peach and Raspberry – and a pack designed to extend the appeal of the energy brand, which is currently seeing sales of around £46 million. CCEP says the launch is in line with moves towards HFSS-compliant products. Supporting the launch will be digital, PR, influencer and in-store marketing, together with new point-of-sale materials. 

Global Fuzetea Celebrates Fusion

A new global campaign, ‘Made of Fusion’, from Fuzetea is the brand’s first global creative end-to-end campaign and is inspired by the idea that experiences are often blends of other concepts. The new platform was built by McCann, Egyptian director Ali Ali and photographer Ignacio Ricci, and includes several campaigns featuring exploration. It’s being launched in Europe across TV, online videos, social media, out-of-home advertising, influencers and other channels, and the rollout will be delivered by a range of agencies working for IPG, including McCann. George Wheen, Senior Director, Brand Strategy, Tea, said: “We want to celebrate the intricacies and complexities of what makes us human, which perfectly mirrors the complexities and fusion of ingredients within our product.” 

CCEP Pilots New Smart Drinks Dispenser

Coca-Cola Europacific Partners is trialing a smart and compact drinks dispenser at several work and on-the-go outlets in France and Belgium, with others planned in Europe later in the year. It will offer consumers wider choice and personalization and allow them to fill their own reusable bottle if they want to. The company believes the move will help it meet its zero waste and net zero greenhouse gas emissions by 2040, and aligns with its goal of using 25% reusable packaging by 2030. It also claims the dispenser complements its Freestyle dispensing machines as well as other innovations, such the Fanta Orange, Sprite and Mezzo Mix soda syrups in Germany, and a refill pilot in Sweden.

Sprite Wants The World To Cool Down

Launching its first ever global platform, Sprite wants consumers to cool down when “Heat Happens” with a refreshing drink from the brand’s portfolio. The campaign will cover influencers, social media, out-of-home, film and other channels, and invites drinkers to use Sprite to help them deal with situations involving physical or mental “heat”. The roll out will cover North America, Greater China, India, Africa, Europe, South Pacific, Korea, Middle East and Latin America. Sprite aims to appeal to a younger audience, supported by a new logo and packaging design that is globally consistent. It will be the company’s first global campaign from the new networked marketing model alongside WPP.

Coca-Cola And Yoshiki Partnership Delivers “Real Gold” X And Y

Two new energy drinks have resulted from an alliance between Coca-Cola and X Japan drummer Yoshiki. “Real Gold X” and “Real Gold Y” are inspired by Yoshiki’s philosophy of “NOTHING IS IMPOSSIBLE” and are based on “rock music” (X) and “classical music” (Y). Real Gold X is in a red can, to invoke a “sense of elation listening to rock music” and the blue Real Gold Y can aims to summon a “sense of focus while listening to classical music”. Yoshiki composed two original pieces to work with the messaging.

Keurig Dr Pepper

Dr Pepper Launched Limited Time Cream Soda Flavor

A cream soda flavor limited time variant joins the Dr Pepper stable in Canada this summer. Its 24th flavor builds on the brand’s “More is More” platform and “ridonculous” messaging. It will be sold in 355ml cans and 591ml bottles, which will feature retro imaging. The brand said its success in the US suggests there is a big opportunity for it in Canada.

Other Companies

Plant-Based Sunwink Brand Launches Digestion Lemon Sparkling Tonic

Sunwink has announced the launch of Digestion Lemon Sparkling Tonic, another product that aims to help consumers easily incorporate plants and superfoods in their everyday lives. It delivers the brand’s Digestion Lemonade Powder as a sparkling tonic. It will launch at Sprouts Farmers Market, as well on the brand’s website and Amazon.com. Eliza Ganesh, CEO and co-founder, said: “Nearly 70% of the immune system is found in the gut and 73% of women experience regular digestive issues. The importance of gut health is more crucial than ever.” Sunwink launched three years ago and has distribution at national retailers like Whole Foods and Target. It has now has six Sparkling Tonics and three Superfood Powders. The new product contains 60 calories, no artificial sweeteners and 4 grams of superfoods: Dandelion for stimulating digestion, Lemon Balm for soothing the digestive tract and Chicory for gut health and digestion. It’s also vegan, non-GMO and kosher. 

SunOpta Brand Continues To Expand Capacity

SunOpta, Inc. has added production capacity, mostly for plant-based beverage processing, to take advantage of stronger demand in the segment that saw the company’s plant-based revenue rise 13.4 percent in the first quarter, with oat-based products up almost 60 percent. Fruit-based sales were up 18.7 percent, partly on pricing. The company reported record production levels in plant-based manufacturing, up 19 percent on the previous quarter and 8 percent on the year-ago period, and this helped the company improve service levels and replenish stock. Management said oat milk sales were very robust and “we are firing on all cylinders in oats from the supply of oats to extraction to customer development. We are selling every drop we can make.” The company has started six expansion projects in the last two years, with four now completed. It will have doubled it 2020 capacity by the end of this year.

Nexba’s New Sugar- And Caffeine-Free Energy Drinks Include Prebiotics

A new range of energy drinks with added prebiotics will be sold in Holland & Barrett. The Lemon & Yuzu and Wild Citrus Nexba Natural Energy drinks are zero-caffeine and sugar-free, and contain ginseng extract, vitamin B complex and vitamin C, to benefit gut health and boost energy, without the “crash and burn” effect of most energy drinks. 

Koios And McLane Partner On Fit Soda Distribution

A partnership deal between Texas-based McLane Co. and Vancouver-based Koios Beverage Corp.’s will see the Fita Soda range sold in more convenience stores and gas stations nationwide, following distribution gains in 2021. Chris Miller, Koios CEO and founder, said “through McLane, we will be able to place our functional ready-to-drink beverages in locations where consumers are looking for convenient drink options and reach a much wider audience.” Fit Soda has three flavors: Orange Cream, Root Beer Vanilla Float and Black Cherry Cola. Miller added that “Healthy on-the-go drinks are no longer only relegated to natural and specialty retailers.” McLane operates over 80 distribution centers and sells to almost 110,000 locations in the US. Koios has a distribution network of over 4,400 retail locations.


ThaiBev Sees Improved Margins As Covid Headwinds Ease

As the pandemic eased, Thai Beverage sales recovered and net profit for the January to March quarter grew 20 percent. Revenue was up 11 percent. Management attributed the net profit gain to improvements in profits from beer, non-alcoholic and food, more than offsetting a slight decline in net profit from the spirits business.
This is an image-free monthly sample. Contact us to get something focused on your business at the frequency you want…