Coca-Cola
More than three years after Hurricane Michael devasted Panama City, Fla., Coca-Cola Bottling Company United, Inc. opened its new facility in Cedar Grove Commerce Park. The $10 million development covers 24,000-square-foot and contains a sales and distribution center, as well as space for warehousing, fleet maintenance operation and offices. Panama City Coca-Cola joined the Coca-Cola family in November 2017 and delivers nearly 3 million cases annually across Northwest Florida.
Coca-Cola with Coffee is now in Canada, following the 2021 U.S. launch. Infused with Brazilian coffee and available in two flavors - Vanilla and Dark Blend – each 355ml can has 49 mg of caffeine. Canada joins almost 60 countries in which the product is sold, and it’s aimed at people that don’t want to make a choice between two of their favorite flavors when seeking a post-lunch pick-me-up.
Other Companies
Most milk contains both A1 and A2 beta casein protein, but a2 Milk Co. claims that A1 could cause mild digestive problems and believes there will be growing demand for A1-free milk. Expo West recently saw five or six brands with A2 milk, and some large retailers have introduced private label A2 milk products. The company expects competition to intensify, but it is betting on its strong brand equity as well as partnerships like its recent deal with Hershey. a2 Milk also claims that its Half and Half product is doing well and is in over 6,000 stores. While it is being purchased by consumers with digestive concerns, others are choosing it for its premium image. Recent human clinical trials have supported a2 Milk’s claims to some extent.
Colorado-based Mortal is a beverage company that launched with a probiotic kombucha. It is now launching the canned sparkling prebiotics water category. Mortal POWER contains prebiotics and other functional ingredients and comes in four flavors: Watermelon Prickly Pear; Hibiscus Ginger; Green Tea; and Cherry Berry. The 12-ounce canned drinks are gluten-free and certified organic, kosher and contain no more than 30 calories and 2-4g of added sugar, from fruit. Mortal debuted the product at the 2022 Natural Products Expo West in California and has distribution in Colorado stores but aims to expand to nationwide rollout within weeks.
Craft beer company The Lagunitas Brewing Company has launched Disorderly TeaHouse sparkling tea featuring natural fruit flavors, such as yuzu lemon, raspberry and blackberry. It claims the hard tea is the first fresh-brewed with premium guayusa tea leaves, hand-picked by indigenous farmers in Ecuador. The product contains 100 calories and no sugar, and nothing artificial. The brand hopes to tap into the growing popularity of hard teas. The name comes from the brewery’s 2005 citation from the California Department of Alcoholic Beverage Control that it was keeping a "disorderly house" and was shut down for a while. The products have 5 percent Alcohol by Volume and are available nationwide at stores including Safeway, Sprouts, Whole Foods, Meijer and Trader Joe's.
As HFSS legislation looms for the food and beverage industry, Nicola Pegg, Director of R&D at Suntory Beverage & Food GB&I, provided insight to how the company has reduced sugar in its drink portfolio. Its “reformulation journey” began in 2013, before HFSS legislation was announced, in response to surveys that showed consumers wanted products with less sugar, but not at the expense of less taste. It focused on removing 1,000 tonnes of sugar from its Lucozade and Ribena brands and announced in 2016 a comprehensive reformulation program to remove over half of the added sugar in these brands. It has invested £13 million since then to take 25,000 tonnes of sugar from its products. The company claims that its most popular soft drinks brands are non-HFSS already, and it is investing in new soft drinks below the HFSS threshold, including Lucozade Alert, a new low-calorie product with Vitamin B3.
Consumers like the boost coffee provides, but not some of the side effects, providing a space for coffee alternatives. New brands include Mud\Wtr, Mellow Rooster and Buzz Lite. Teeccino, however, has been in the market since 1995 with its chicory-based drinks. Founder Caroline MacDougall says coffee doesn’t boost energy, but adds to stress through elevated cortisol levels, and that Teeccino’s high potassium does improve energy and metabolism. The coffee alternative category is gaining traction as consumers become more aware of the importance of sleep and mental well-being, and anxiety linked to caffeine. Teeccino uses ramón seed from Central America to emulate the taste of dark roasted coffee and chocolate flavor notes. It is also increasingly using functional ingredients, such as adaptogenic mushrooms and plant-based prebiotic concentrates, to provide specific health benefits like gut health, immunity and stress reduction.