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Beverage Innovation

Tracking The Drinks Marketplace


CCEP’s Monster Brand Unveils Latest Sales Supercharged Initiative

Monster in the U.K. has introduced the latest stage of the Sales Supercharged solution for convenience retailer support, with case study videos featuring three convenience retailers: one in Walsall, West Midlands; one in Emsworth, Hampshire; and one in Bootle, Merseyside. It will continue to give information and trends on key energy drink segments, as well as guidance on in-store execution. 

CCEP Changes The Formulation Of Capri Sun For HFSS Alignment

Capri-Sun’s Orange, Tropical and Blackcurrant juice pouches will undergo what the brand calls “a marginal recipe change” to align them “with the wider Capri-Sun portfolio to be HFSS compliant”. CCEP GB’s category development director, Oliver Crick, said 86 percent of its whole soft drinks portfolio will be HFSS-compliant before the legislation is in place. Those that won’t include Coca-Cola Original and Monster Energy. 

CCEP France Pumps €30 Million Into New Production Capacity

Coca-Cola Europacific Partners France is investing €30 million in its Dunkirk site to increase production of 10 brands of still drinks, such as juices, teas and sports drinks. The new investment builds on the €100m it has already spent on the site since 2018, including upgrades to its environmental footprint. 

Diginex Teams Up With Coca-Cola on Blockchain Traceability Tool

Coca-Cola and Reckitt have partnered with Diginex, a blockchain startup that has developed a supply chain traceability tool called diginexLUMEN. It will help, for example, address concerns over human rights as well as forced and child labor issues in global supply chains. diginexLUMEN uses data to promote greater transparency, reporting potential risks to companies. 

Other Companies

New Design For HFactor Featuring Bold Colors And Clearer Health Messaging

Hydrogen infused water manufacturer and marketer HFactor has unveiled new packaging, along with multi-pack options for its 11- and 20-ounce Orginal HFactor pouches. The new look includes brighter, bolder colors and clearer messaging for its anti-inflammatory and antioxidant claims. The brand also launched “Blackbeary,” inspired by investor and musician Jason “Poo Bear” Boyd. The new wavy pattern on the packaging seeks to evoke flowing water. Full rollout of the new look and products comes in Fall 2022. 

V8 Realigns For Greater Appeal Among Younger Consumers

Launched over 80 years ago, V8 has spent the last five years rebranding and extending beyond its tomato juice line. Leslie Waller, VP of marketing, says consumers already see V8 as a relatively healthy juice, but it no longer wants to be viewed as “your grandma’s tomato drink”. Starting around a decade ago, the V8+ line now includes extensions like V8+Energy and V8+Protein, which contains 10 grams of protein and 5 grams of fiber. It was introduced in Walmart a few months ago, and since rolled out to other retailers. The V8+ line includes several fruit and vegetable blends, including tomato-free formulations like sparkling pomegranate blueberry, aimed at encouraging trial by younger consumers. The pandemic saw many V8+ customers using the products with alcoholic and non-alcoholic spirits, leading to co-branding with non-alcoholic spirit brand Ritual Proof Zero. V8 is currently redesigning the packaging to “reflect modern juice culture” and will launch a new TV campaign in April featuring the new look. 

CBD Water Brand Weller Adds THC Sparkling Water

Weller, the CBD sparkling water brand, has added a range of THC sparkling waters to its portfolio and Dale Katechis, Oskar Blues Brewery founder, to its leadership lineup. Katechis said the beverage market’s foray into THC and CBD is still in its early stages, but its future growth could emulate that of craft beer. Weller’s CBD sparkling waters are available in over 2,500 retail outlets, including Wegmans, Sprouts and New Seasons Markets. The new THC line will debut in Colorado in April and will include three flavors with 5mg of both and CBD in each 12-ounce can. There’s no sugar and no calories. The three flavors are Tropical Peach, Blackberry Hibiscus and Starfruit Lime. 

Green Cola Is Pitching Itself Against Diet Cola Giants

Launched in the U.S. two years ago, Green Cola aims to compete with Diet Coke and Diet Pepsi. It’s sweetened with stevia and has zero calories. The brand was initially launched a decade ago in Greece and rolled out in Europe and the Middle East. Its products contain Reb M steviol glycosides, caffeine from green coffee beans, and natural flavors. Green Cola now has U.S. distribution in 17 states and over 1,300 stores, such as Whole Foods Northeast, HEB, Stop and Shop, Meijer, Hannaford Supermarket and HyVee, and is on Amazon and Walmart.com. As well as the original cola product, the brand is expanding distribution for its orange, cherry, and lemonade products, and aims extend further into brick-and-mortar retail nationally. It is also growing its DSD system.

Plenish Plant-Based Beverages Gets A Makeover

Acquired by Britvic in 2021, the plant-based milks, shots and juices brand in the U.K. has been revamped with new premium packaging, which showcases the ingredients using imagery and includes a new color scheme to promote on-shelf discovery. Founder, Kara Rosen, said the 10-year-old brand had grown “beyond my wildest dreams…sold in thousands of stores across the country”. The new look is to be supported by a new website and 360-marketing campaign across online media channels and in-store activation.

Amazon Fresh Moves Into Plant-Based Line Including Milks

Fresh Plant-Based is a new line from Amazon Fresh, offering 15 food and beverage products, including almond milks that contain 50 percent more calcium than cow’s milk. Amazon aims to extend the line during 2022 and is giving shoppers a 20 percent discount on prices during March. 
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