We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.

Beverage Innovation

Tracking The Drinks Marketplace


“Intelligent Experimentation” Drives Coca-Cola’s New Innovation Efforts

Coca-Cola is leveraging consumer insights from the “digital backbone” it implemented in 2020 by using advanced analytics to standardize innovation for products, packaging and operations. The company is calling this “intelligent experimentation”, allowing local markets to test ideas that can be developed and scaled faster across geographies, such as the Sprite brand’s new more recyclable packaging. Coca-Cola wants its innovators to keep in mind “bigger is better” and scalability. It has over 1,500 initiatives slated for this year, including limited-edition plans like Starlight. 

Costa Coffee’s Commercial & Customer Director Is Backing The “Big Bets”

Betty Brock joined Costa in late 2020 and has since linked the brand with M&S and extended its deal with Deliveroo. She argues that in a time of adversity, companies need to “back the big bets” and keep investing. There are now 33 M&S products in some 2,500 Costa stores. Brock says the deal allows Costa to complement its “paninis and for the treats” with healthier, vegetarian, and vegan options, but is looking ahead to making more use of the partnership, such as in “freshness, health, hot meals and kids”. It could also mean Costa expanding into M&S, maybe with Costa Express machines in stores, or RTD and ground coffee on the shelves. Brock is also excited about the recently revamped and simplified Costa loyalty scheme for customers, aimed at improving the consumer experience through personalization. 

CCEP’s Schweppes Tonic Water Gets A Premium Glass Format

Schweppes is introducing a premium format with 600ml glass bottles for Classic Indian Tonic, Slimline Tonic and Slimline Elderflower Tonic. Coca-Cola Europacific Partners says the new format allows consumers to choose a more upscale product for “special occasions”. The brand is also adding grapefruit-flavored tonic to the Slimline range from March, in one liter PET bottles. 


Nestlé Looks To Premiumization And M&A To Fend Off Commoditization And Drive Growth

With a mid-single-digit organic growth forecast for 2022, Nestlé is looking for rapid innovation, investment in growth platforms and “prudent” M&A, as well as efficiency savings. The company’s transformation in recent years is attributed to reshaping the portfolio, concentrating on faster-growing categories, such as coffee, plant-based, pet care and health science, and to a shift towards premium as protection against commoditization and price dilution. Premium products now constitute 35 percent of its total sales. It has transformed its water business, acquiring Essentia functional water last year and selling mainstream waters in North America. 

Other Companies

Nirvana Water Sciences Launches Nirvana HMB + Vitamin D3 Spring Water

Nirvana HMB + Vitamin D3 contains HMB (βeta-hydroxy βeta-methylbutyrate), claimed to help build muscle mass, improve muscle recovery and increase strength. Vitamin D3 helps muscles hit full potential.  Chairman of Nirvana’s Scientific Advisory Board, Naji Abumrad, MD, FACS, says the combination optimizes “the effectiveness of HMB producing a powerful synergistic effect. Layer on the added immunity boosting benefits of Vitamin D3, optimize the delivery in water, and you have a powerhouse combination.” The company plans an omnichannel rollout nationally in the middle quarters of 2022.

Two New Antioxidant Brew@ Beverages Join The Steaz Lineup

Steaz has launched two Antioxidant Brew® Unsweetened Yerba Mate beverages, which will be sold in Whole Foods Market and other stores nationwide from early March 2022, building on the sweetened lineup that made its debut in 2021. The brand says that the new products, with 165mg per can, have the highest level of caffeine in the category. The caffeine comes from organic Coffeeberry® Fruit and Yerba Mate. There is also 10% daily value of vitamin C and zero sugar in each can, no added sweeteners and just 10 calories. The two flavors are Unsweetened Elderberry and Unsweetened Half & Half (lemon and Yerba Mate flavor). Since launching last year, Steaz has expanded distribution beyond Whole Foods to natural and specialty stores like Earth Fare Markets, Healthy Edge Retail Group, Green Acres, Plum Market and Olivers Market. The brand is also online and the sweetened line will be available at Sprouts this month. 

GoodBelly Brings Two Probiotic Products To Market

KIDS! and Immune Support are the latest additions to GoodBelly’s probiotic range of beverages. GoodBelly KIDS! comes in 32-ounce quarts and contains Lactobacillus Plantarum 299v (LP299V®), shown to benefit gut health and digestion. There’s no added sugar, and the products are certified USDA Organic and non-GMO, dairy-free, soy-free, vegan and fortified with Choline. Immune Support is available in 32-ounce cartons and as 2.7-ounce single-serve shots, and blends Lactobacillus Plantarum HEAL9 and Lactobacillus Paracasei 8700:2. GoodBelly Immune Support will be available in April and KIDS! in August, through the company’s direct-to-consumer e-commerce platform, Shop.Goodbelly.com, and on Amazon.com

Uncle Matt’s Organic© Introduces Matt50™ Orange Juice Drink

Matt50™ Orange Juice Beverage has half the sugar and calories of regular orange juice, according to its manufacturer, Uncle Matt's Organic®, and comes with 100% daily value of vitamin C, as well as prebiotics and probiotics to support gut health and immunity. It’s sold in 52-ounce bottles at Whole Foods Market and Sprouts, as well as online at Shop.UncleMatts.com. Each serving contains 50 calories and is sweetened with organic stevia. The new product joins the brand’s Ultimate Immune® Organic Orange Juice, Ultimate Defense® Orange Juice with Turmeric and Probiotics, Ultimate Shots and Organic Orange Juice with Calcium & Vitamin D, as well as Orange and Grapefruit juices and Lemonades. 

Rowdy Energy Adds Power Burn To The Starting Grid

Created by beverage entrepreneur Jeff Church and NASCAR Champion Kyle Busch, Rowdy Energy is adding to its 10-flavor core lineup with Power Burn, available in four flavors nationwide at 7-Eleven. The brand says each can will burn 135 calories. A can contains five calories, no sugar and 160mg of natural caffeine, sourced from green tea and green coffee beans. Church said that the “new health-forward, thermogenic line allows us to be at the forefront of innovation within the industry." The Rowdy Energy line can be bought in stores including 7-Eleven, Speedway, Publix, Casey's General Store, Stop and Shop, Giant Foods, Giant Company, and on Amazon.com. 
This is an image-free monthly sample. Contact us to get something focused on your business at the frequency you want…