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Beverage Innovation

Tracking The Drinks Marketplace


Coca Cola's New Designs Help Customers Identify Flavors

Following its 2021 new can designs for Coca-Cola and Coke Zero, the Coca-Cola Company said it will expand its “new, modern packaging design” to all Coca-Cola Flavor cans – Coca-Cola, Coca-Cola Cherry and Coca-Cola Vanilla, and their zero-sugar varieties.  The new designs have logos with white or black script. White script indicates a full-sugar product, while black script indicates a zero-sugar or calorie-free product. Flavor is indicated by the colors of the cans. For example, a Cherry Coke can will be purple, but a Cherry Vanilla Coke can will have two colors to indicate dual flavors - purple on the bottom, gold near the top.

Coca-Cola's Africa Bottler Sees Strong Growth, Especially From Energy Drinks

As part of its preparations to list in Amsterdam, with a secondary listing on the JSE, Coca-Cola Beverages Africa (CCBA) laid out its consolidation plans for the continent where it sees strong demand in Africa, driven by its young population and ongoing urbanisation. It says energy drinks is the fastest growing category, but demand is strong in juice and water too. CCBA operates in 14 African countries, ranks #8 in Coca-Cola bottler revenues and accounts for over 40% of The Coca-Cola Company's volumes in Africa. Bloomberg reported that CCBA could be worth €7 billion.


Danone's Silk Launches Plant-Based 'Nextmilk'

Danone North America claims its new Nextmilk is a "revolutionary" plant-based product formulated to match milk's rich and creamy taste and texture. It carries the tagline: "so rich you won't miss dairy." Unlike most other plant-based milks, Nextmilk combines oat milk, and a plant-based blend featuring soy and creamy coconut milk. In addition to nutrients traditionally found in dairy – calcium, vitamin D, vitamin A, B12, riboflavin and phosphorus — it also has 4 grams of plant-based protein per serving. Danone is going after the 53% of people who say they would not purchase a plant-based product because of its taste but like the idea of plant-based beverages. Nextmilk arrives on shelves this month at Target, Kroger, Publix and H-E-B grocery chain and others.


Nestlé Professional Launches Iced MILO For CoolPro In Australia

Iced MILO for CoolPro is a simple, easy-to-use system for commercial operators – quick service retail, hotels, restaurants, cafeterias, entertainment venues and other foodservice – to quickly dispense cold MILO. Nestlé Professional says the CoolPro machine uses much less storage space than a bottled alternative stored in a fridge and is hygienic and easy to use. It says it’s simple to operate without training and vendors can prepare a chilled, ready-made MILO drink in about 15 seconds.The company seeks to attract the nearly two-thirds of Australians who say they prefer MILO cold. 

Other Companies

Coca-Cola And Molson Coors To Launch Simply Spiked Lemonade

Coca-Cola and Molson Coors Beverage are collaborating on another line of alcoholic drinks, this time for the Simply brand. Simply Spiked Lemonade will launch this summer in 12-can variety packs along with 24-ounce standalone cans for some flavors. Variety pack flavors will include strawberry lemonade, watermelon lemonade, blueberry lemonade and its signature lemonade. This is Coke’s third push into alcoholic beverages after avoiding the category since the 1980s. It worked with Molson Coors to launch Topo Chico Hard Seltzer in the US a year ago and teamed with Constellation Brands for its upcoming Fresca canned cocktails. It’s part of a broader push by nonalcoholic beverage manufacturers as they seek growth by diversifying their portfolios and innovating into regulated markets, including CBD-infused beverages.

Consumers Can Buy The Starbucks Baya Energy Drink From March

In March, the coffee chain is launching a new energy drink range, Baya Energy, in its stores and online. The range comprises three flavors: mango guava, raspberry lime and pineapple passionfruit. Chanda Beppu, VP of Americas channel development, said the company keeps track of emerging trends and is responding to the steady growth in consumption of energy drinks, which reached $18 billion in U.S. retail last year, according to Euromonitor International. Baya gets the caffeine from coffee fruit and beans, and each 12-ounce can contains 90 mg of vitamin C. 

AB InBev Aims To Crack The Indian Energy Drink Market

The beer company is looking to capture 10% of the energy drink market in India within two years, starting with the launch of Budweiser Beats. India would be the company’s first market for its first-ever non-alcoholic energy drink. The energy drink market in India is worth close to US$190 million, with strong growth predicted, driven by millennials and increased affluence in the main urban centers. The new entrant will face robust competition from incumbents like Red Bull and Monster. Budweiser Beats is formulated with B-vitamins and natural coffee from dried Coffea Robusta beans.

Flavored Milk Sales Rise, Partly Offsetting Overall Declines In Milk Sales

IRI estimates dollar sales in the refrigerated flavored milk sales rose 5.1% to $1,671.2 million while unit sales rose 2.1% to 663.0 million, during the 52 weeks ending Nov. 28, 2021. Meanwhile, refrigerated milk sales overall are struggling. Dollar sales in the overall refrigerated milk category fell 1.5% to $14,274.0 million, while unit sales fell even faster, at 4.6% to 4,736.1 million. The primary reason for the downward trend is poor sales in the refrigerated white milk subcategory. Dollar sales of that subcategory fell 2.3% to $12,602.8 million with unit sales dropping 5.6% to 4,073.1 million.

Aquatein Is India’s First Protein Water

The brand aims to strike a healthy balance between nutrition and daily life with a keto-friendly, gluten- and lactose-free 100% vegetarian product that provides hydration and easily digestible protein for refreshment and power. The company says the product has been formulated carefully in a lab in Europe, with taste trials lasting eight months.
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